Janielle Bilello
Hello! My name is Janielle Bilello.
About
Hello! My name is Janielle Bilello. I’m a Social Media Strategist with a degree in Marketing, specializing in Integrated Marketing Communications, and the founder of JABB Marketing. I help brands transform content into consistent visibility, engagement, and growth across platforms like Instagram and TikTok.
I have over three years of experience working with clients in industries such as beauty, wellness, retail, and food, specializing in strategic, authentic content that ultimately resonates with audiences. I’m highly organized, self-directed, and focused on building content systems that drive meaningful results.
What sets me apart is my ability to combine strategy with authenticity, creating content that not only looks elevated, but actually connects with the right audience and proves real results.
I look forward to the opportunity to work together and elevate your business!
- 2 years' experience
- Joined April 2026
Skills· 3
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Education
- Other
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Work experience
Support the Flex Coordinator in planning professional development and flex events for faculty (Fall Convocation, Spring Institution Day) and classified staff (STAR Conference); research flex opportunities and track flex hours; assist with the development of the professional development SharePoint page and transition to the Vision Resource Center; support the Classified Professional Equity Certification Program; analyze survey data to inform initiatives; design infographics and presentations in Canva and collaborate on outreach to expand PD participation and student success.
Develop and execute strategic social media content plans for clients across industries (restaurants, retail, beauty/wellness); translate brand goals into high-performing short-form content (Reels, TikTok) to boost engagement, visibility, and conversions; plan, film, and edit content using a batching system; write SEO-driven captions and hooks; manage content calendars and maintain brand consistency across platforms; analyze engagement metrics to optimize outcomes and drive client conversions.
Education
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