Results-driven Regional Marketing professional with 8 years of experience planning and executing integrated marketing campaigns across Singapore, Australia, Southeast Asia, and the United States. Experienced in developing campaign strategies, managing cross-functional stakeholders, and delivering end-to-end marketing programs that drive brand awareness, lead generation, and business growth. Skilled in digital marketing, paid media, website management, campaign analytics, and collaborating with internal teams and external partners to execute high-impact marketing initiatives. Recognized for managing multiple projects in fast-paced environments while using data-driven insights to optimize marketing performance.

Janilee Villanueva

Results-driven Regional Marketing professional with 8 years of experience planning and executing integrated marketing campaigns across Singapore, Australia, Southeast Asia, and the United States. Experienced in developing campaign strategies, managing cross-functional stakeholders, and delivering end-to-end marketing programs that drive brand awareness, lead generation, and business growth. Skilled in digital marketing, paid media, website management, campaign analytics, and collaborating with internal teams and external partners to execute high-impact marketing initiatives. Recognized for managing multiple projects in fast-paced environments while using data-driven insights to optimize marketing performance.

Available to hire

Results-driven Regional Marketing professional with 8 years of experience planning and executing integrated marketing campaigns across Singapore, Australia, Southeast Asia, and the United States. Experienced in developing campaign strategies, managing cross-functional stakeholders, and delivering end-to-end marketing programs that drive brand awareness, lead generation, and business growth. Skilled in digital marketing, paid media, website management, campaign analytics, and collaborating with internal teams and external partners to execute high-impact marketing initiatives. Recognized for managing multiple projects in fast-paced environments while using data-driven insights to optimize marketing performance.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Marketing Executive at Distinct Identity
January 1, 2023 - Present
Manage end-to-end execution of digital marketing campaigns and project launches, ensuring alignment with timelines, brand messaging, and business objectives. Coordinate with internal stakeholders including designers, project managers, and leadership teams to deliver campaigns on time. Develop campaign briefs, digital content assets, website content, and messaging guidelines for consistent cross-channel communication. Manage and optimize brand websites with SEO-focused content strategies to increase traffic, visibility, and audience engagement. Track and analyze campaign performance (reach, engagement, and conversion metrics) and provide insights to optimize future campaigns. Support digital initiatives across social media, websites, and paid campaigns while ensuring operational readiness of marketing assets. Assist in marketing workflows and execution processes to improve efficiency and coordination.
Brand Manager at Loading Growth
January 1, 2021 - January 1, 2023
Led execution of webinar and digital marketing campaigns for global clients, managing timelines and deliverables and coordinating cross-functionally. Managed campaign workflows across multiple projects simultaneously while maintaining quality standards and meeting deadlines. Created and managed landing pages, website content, campaign scripts, and promotional assets aligned with client goals and marketing objectives. Supported paid digital campaigns and audience targeting initiatives to drive traffic and engagement. Monitored campaign performance metrics and engagement analytics, delivering post-campaign reports and optimization recommendations. Worked with clients, internal teams, and stakeholders to ensure smooth campaign delivery and operational efficiency.
Marketing Manager at Skynora Corp
January 1, 2018 - January 1, 2021
Executed marketing campaigns, product launches, and digital initiatives across multiple channels. Coordinated with cross-functional teams to align campaign messaging, digital assets, and execution timelines. Managed campaign content production end-to-end, from planning through execution, ensuring consistency, quality, and accuracy. Supported website and digital content management initiatives to improve brand visibility and online engagement. Assisted with campaign performance tracking, reporting, and marketing analysis to support continuous improvement. Managed operational workflows for marketing activities, events, and campaign execution.

Education

AB Mass Communication at University of Mindanao
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services