Partner / Head of Strategy at w-label.com

Led brand strategy development and implementation, brand storytelling, and value proposition design. Directed advertising campaigns, annual and quarterly marketing budgeting, and outdoor advertising design. Collaborated with media, creative, PR, and digital agencies; developed tenant acquisition and employer branding strategies; led retail design concepts, 3D visuals, and layout planning. Built market-entry tools, customer journey modelling, and ambiance/visual marketing initiatives to improve shopper metrics and repeat purchases. Mentored teams and created scalable templates for executive delivery and client presentations.

Marketing Manager at Realto.lv

Spearheaded realto.lv marketing initiatives, including brand development, advertising campaigns, and market research. Managed budgets and vendor relations, coordinated cross-functional teams, and supported tenant acquisition efforts. Produced market insights and qualitative/quantitative data to inform growth strategies and retail planning.

Retail Designer / Advisor at React - Retail Design & Planning

Designed retail layouts and furniture/object planning; contributed to lighting and electrical layout planning. Created 3D visuals and materials for concept presentations, and supported cross-disciplinary collaboration with designers and vendors to deliver compelling store environments.