Multidisciplinary designer and digital strategist with 8+ years of experience in graphic design, UX/UI, SEO, and digital marketing. I specialize in creating content strategies that drive measurable growth, including advanced SEO (keyword research, competitor analysis, metadata optimization) and paid media campaigns across Google Ads, Facebook, LinkedIn, and Instagram. I’ve led and executed projects for international brands and events such as Dakar Rally and Baja Inka 3000, designing everything from complete visual identities to full-scale marketing campaigns. My approach combines creativity and data-driven insights: increasing organic traffic, reducing cost-per-click, and improving conversion rates across digital channels. What sets me apart is my ability to bridge design, strategy, and analytics. I not only deliver visually compelling experiences, but also ensure they align with real user behavior and business objectives. Skilled in chatbots, conversational flows, and AI-enhanced workflows, I help companies optimize every digital touchpoint. Currently open to collaborating with agencies, startups, and global teams looking for versatile talent that blends creativity, UX thinking, and measurable marketing results.…

Alejandro Abad

Multidisciplinary designer and digital strategist with 8+ years of experience in graphic design, UX/UI, SEO, and digital marketing. I specialize in creating content strategies that drive measurable growth, including advanced SEO (keyword research, competitor analysis, metadata optimization) and paid media campaigns across Google Ads, Facebook, LinkedIn, and Instagram. I’ve led and executed projects for international brands and events such as Dakar Rally and Baja Inka 3000, designing everything from complete visual identities to full-scale marketing campaigns. My approach combines creativity and data-driven insights: increasing organic traffic, reducing cost-per-click, and improving conversion rates across digital channels. What sets me apart is my ability to bridge design, strategy, and analytics. I not only deliver visually compelling experiences, but also ensure they align with real user behavior and business objectives. Skilled in chatbots, conversational flows, and AI-enhanced workflows, I help companies optimize every digital touchpoint. Currently open to collaborating with agencies, startups, and global teams looking for versatile talent that blends creativity, UX thinking, and measurable marketing results.…

Available to hire

Multidisciplinary designer and digital strategist with 8+ years of experience in graphic design, UX/UI, SEO, and digital marketing. I specialize in creating content strategies that drive measurable growth, including advanced SEO (keyword research, competitor analysis, metadata optimization) and paid media campaigns across Google Ads, Facebook, LinkedIn, and Instagram.

I’ve led and executed projects for international brands and events such as Dakar Rally and Baja Inka 3000, designing everything from complete visual identities to full-scale marketing campaigns. My approach combines creativity and data-driven insights: increasing organic traffic, reducing cost-per-click, and improving conversion rates across digital channels.

What sets me apart is my ability to bridge design, strategy, and analytics. I not only deliver visually compelling experiences, but also ensure they align with real user behavior and business objectives. Skilled in chatbots, conversational flows, and AI-enhanced workflows, I help companies optimize every digital touchpoint.

Currently open to collaborating with agencies, startups, and global teams looking for versatile talent that blends creativity, UX thinking, and measurable marketing results.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Designer at Iworld of Travel
December 31, 2024 - September 8, 2025
Designed brochures, one-pagers, and infographics; performed digital photo retouching and branding; enhanced visuals for documents across platforms.
UX/UI Designer / Illustrator / Content Designer at Clientes Anónimos
December 31, 2025 - September 8, 2025
Led web design and user experience development; designed web interfaces; developed SEO strategies; created social media content; designed mailings, branding, and corporate identity; produced illustrations and photo edits; conducted keyword research and brand manual work; provided LinkedIn ads consulting.
Designer Publicist UX UI at Praedium S.A.C
December 31, 2023 - September 8, 2025
Rebranding and brand identity development; content design; digital photo retouching; video editing; advertising strategy across Facebook, Instagram, LinkedIn and Google Ads; SEO and content optimization; web design and email marketing; brand identity creation.
Designer Publicist UX UI at Infans.pe
December 31, 2022 - September 8, 2025
Content creation and social media strategy; social media design; digital photo retouching; marketplace management (Linio, Mercado Libre); online advertising across Linio, Mercado Libre and social platforms; ad performance analysis; graphic identity; branding and merchandising; influencer outreach; email marketing.
Designer Publicist at UP Agencia Creativa
December 31, 2020 - September 8, 2025
Managed and created content for social media; designed chatbots and conversation flows; advised on social media advertising; digital photo retouching; product photography; brand identity and branding; video editing; merchandising; emails.
Graphic Designer and Team Lead at Black Dragons
December 31, 2016 - September 8, 2025
Led a small marketing team; oversaw social media advertising campaigns; produced performance reports; directed photoshoots and video; created vector illustrations and various event content; maintained brand assets; coordinated with suppliers and clients.
Designer Publicist at 18 Producción Creativa
December 31, 2017 - September 8, 2025
Designer and Publicist responsible for content creation, branding, video editing, photo editing and merchandising; flyer design; digital illustrations.
Designer at Alta Ruta 4x4
December 31, 2017 - September 8, 2025
Design work for Baja Inka Paracas 1000 race; starting gate arches; event posters; drivers’ manuals and geographical guides; sponsor layouts; race vehicle designs and event banners; meal tickets and event IDs.
Designer / Publicist at Selina Hostel
December 31, 2022 - September 8, 2025
Poster design for guest activities; collage-style design; image sourcing and digital retouching; social media content; branding tasks; social media ad strategy.
Designer at Iworld of Travel
December 31, 2024 - September 8, 2025
Graphic designer for visual assets across platforms; design of brochures, one-pagers, infographics; digital photo retouching; branding; visual enhancement of documents.
UX/UI Designer at Clientes Anónimos
December 31, 2025 - September 8, 2025
Web design; user experience development; web interface design; SEO strategy; social media design; mailing design; branding; illustration; digital photo editing; SEO content writing; keyword research; corporate identity design; brochure and flyer design; presentation design; LinkedIn Ads consultancy; brand manual design; web design consultancy through client meetings.
Designer Publicist UX UI at Praedium S.A.C
December 31, 2023 - September 8, 2025
Rebranding; content creation and design; digital photo retouching; video editing; advertising strategy on Facebook, Instagram, LinkedIn and Google Ads; metrics and performance analysis; workflow reporting; apartment walkthrough videos; meta titles/descriptions; competitor SEO analysis; keyword research; web design; email marketing; flyer/brochure design.
Designer at Alta Ruta 4x4
December 31, 2017 - September 8, 2025
Baja Inka Paracas 1000 Race materials: starting gate arches, event posters, flyers, manuals and driver guides, press passes, banners, photo frames, merchandise, race signage, branded vehicle concepts, meal tickets, event IDs; in-house catalog and branding work; digital photo retouching.
Designer at UP Agencia Creativa
December 31, 2020 - September 8, 2025
Social media content strategies and design; social media ad strategy and creation; metrics reporting; chatbot conversation flows; digital marketing consulting; photo retouching; product photography; branding; merchandising design; flyer design; email marketing strategies; brand identity work.
Graphic Designer at Black Dragons
December 31, 2016 - September 8, 2025
Graphic designer and team lead for a small marketing team; supervise digital marketing efforts; plan and execute social media campaigns; performance reports; onsite photo/video shoots; event coverage; vector illustrations; content for events; graphic asset creation; campaign reporting.
Designer at 18 Producción Creativa
December 31, 2017 - September 8, 2025
Design work for a creative production firm (role listed as Designer).
Designer at Selina Hostel / Infans (Freelance & Brand Work)
December 31, 2022 - September 8, 2025
Freelance design work for Selina Hostel (poster design in collage style; color palette following). Also involved in social content and branding tasks for Infans-related projects.
Designer Publicist at Infans.pe
December 31, 2022 - September 8, 2025
Designer Publicist UX UI; social media content design; content creation for social platforms; digital photo editing; advertising and marketing support; branding and email marketing.
Designer at Iworld of Travel
January 1, 2024 - October 23, 2025
At Iworld of Travel I was hired to create visual assets and branded materials across multiple platforms. Designed brochures, one-pagers, and infographics for marketing and internal communication. Conducted photo retouching and visual enhancement of corporate materials. Ensured brand consistency across digital and print media. Collaborated with the marketing team to maintain a cohesive visual tone for all touchpoints.
UX/UI Designer at Clientes Anónimos
January 1, 2025 - October 23, 2025
At Clientes Anónimos, I worked as a UX/UI Designer, Illustrator, and Content Designer, delivering high-impact digital solutions for diverse clients and industries. Web Design & UX: Designed website structures, wireframes, and interactive user flows that improved usability and engagement across multiple brands. UI Design: Built visually consistent and functional web interfaces aligned with brand identities and user needs. SEO & Content Strategy: Planned and executed SEO strategies, including keyword mapping, metadata optimization, and SEO-driven content writing that enhanced organic visibility. Social Media Content: Designed creative assets and communication strategies for Instagram, Facebook, and LinkedIn, increasing audience interaction and brand recognition. Email Marketing: Developed promotional layouts and automation workflows that improved open and click-through rates. Brand Identity: Created and implemented visual identities, style guides, and brand manuals for corporate and con
Designer at Praedium S.A.C.
January 1, 2023 - October 23, 2025
Led design and marketing efforts focused on digital rebranding and advertising strategy. Directed rebranding and visual identity redesign for multiple real estate projects. Produced creative content for social media and web platforms. Designed and managed campaigns across Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads. Conducted competitor SEO analysis and implemented keyword optimization for brand positioning. Designed websites, landing pages, and email campaigns. Created and edited videos and photos for promotional materials. Developed performance reports and campaign analytics to guide strategic improvements.
Designer Publicist at Infans.pe
January 1, 2022 - October 23, 2025
At Infans.pe, an e-commerce company specializing in baby and childcare products, I managed creative direction and digital marketing strategy. Designed and executed visual communication strategies across social media, website, and marketplaces. Managed branding and content creation for products, banners, and campaigns focused on digital growth. Planned and optimized the company’s website and online store, improving user experience and conversion funnels. Coordinated store management and product positioning on Linio, Mercado Libre, and other marketplaces. Executed Facebook, Instagram, and Google Ads campaigns for launches and promotions. Implemented SEO strategies including keyword research and metadata optimization. Produced and edited photo and video content, including product photography and retouching. Created email marketing campaigns with segmentation and performance tracking. Designed brand identity materials, corporate manuals, and merchandising assets to strengthen visual cons
Designer Publicist at Selina Hostel
January 1, 2022 - October 23, 2025
Designed collage-style event posters; sourced and retouched images; created collage-style compositions following a set color palette; delivered final artwork after client feedback and iteration.
Designer at Alta Ruta 4x4
January 1, 2017 - October 23, 2025
For the Baja Inka Paracas 1000 road race, designed start gate arches, podium backdrops, event posters, and banners. Created geographic guides, press passes, credentials, and signage systems for pilots, staff, and media. Designed vehicle liveries and sponsor layouts; produced race documentation and branding materials. Coordinated photo frames, merchandising, and race collateral; handled print coordination and branding across materials.
Creative Director at UP Agencia Creativa
January 1, 2020 - October 23, 2025
Co-founded the agency and led branding, advertising, and digital strategy projects. Directed creative and communication strategy, overseeing concept development, design, and campaign execution. Created brand identities, logos, visual systems, and brand manuals for clients in real estate, retail, and education. Managed social media campaigns focused on storytelling and performance. Designed and implemented chatbots, automation campaigns, and digital content combining creativity with technology. Produced videos, photography, and motion graphics. Led client meetings, presentations, and strategic planning; supervised a multidisciplinary team; coordinated suppliers and print production.
Designer at Black Dragons
January 1, 2016 - October 23, 2025
Graphic and digital designer handling visual design, content strategy, and digital marketing. Created campaigns, illustrations, and digital assets; developed and implemented automated chatbot flows; maintained brand identity materials; created advertising materials; managed online communities and analyzed campaign results to guide creative adjustments.
Art Director and Graphic Designer at 18 Producción Creativa
January 1, 2017 - October 23, 2025
Led creative process for digital and print campaigns, supervised a small multidisciplinary team. Produced social media content, event graphics, branding assets, and promotional materials. Led photo and video production; coordinated photographers, editors, and copywriters. Managed timelines and client communications; created 2D vector illustrations, digital ads, and event visuals. Developed marketing strategies and concepts for entertainment, retail, and lifestyle industries. Oversaw media planning and post-production; delivered performance reports and proposed optimizations.
Brand Designer at Soto Personal Trainer
January 1, 2024 - October 23, 2025
Freelance project focused on building the brand identity from concept to execution. Developed brand concept, logo, and full visual identity system. Created brand manual, promotional videos, and merchandising assets. Styled a coherent visual identity aligned with target audience and fitness brand positioning.
UI Designer at Garcia Diseña y Construye
January 1, 2023 - October 23, 2025
Freelance brand design project focused on creating a strong and playful brand identity. Conceptualized the brand personality and visual concept. Designed characters, illustrations, and packaging materials. Developed a brand manual, logo, and merchandising aligned with client vision.
Designer at A Fuego y Carbón
January 1, 2020 - October 23, 2025
Designer and digital publicist creating visual content and campaigns.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Real Estate & Construction, Retail, Travel & Hospitality, Professional Services, Software & Internet, Education

Skills

Experience Level