Hi, I’m Janelle Wong, a Melbourne-based marketing and content creator who has worked on over 80+ clients in paid media campaigns and worked with 50+ brands on creating UGC-style content.

Janelle Wong

PRO

Hi, I’m Janelle Wong, a Melbourne-based marketing and content creator who has worked on over 80+ clients in paid media campaigns and worked with 50+ brands on creating UGC-style content.

Available to hire

Hi, I’m Janelle Wong, a Melbourne-based marketing and content creator who has worked on over 80+ clients in paid media campaigns and worked with 50+ brands on creating UGC-style content.

Language

English
Fluent
Korean
Advanced

Work Experience

Paid Social Specialist
December 1, 2024 - Present
Lead performance-driven Meta and TikTok campaigns for 50+ AU & NZ brands, optimizing for commercial outcomes beyond brand awareness; managed end-to-end campaign execution including budgets, bids, pacing, and QA to drive scalable growth.
Content Creator
October 1, 2024 - Present
Produced over 500 engaging short-form videos for hospitality venues, events, and beauty brands (81.room), including a 7-Eleven UGC video that reached 1M+ organic views; built strong relationships with Melbourne-based content creators and agencies to support collaborative projects and brand growth.
Performance Media Specialist
April 1, 2023 - November 1, 2024
Managed and optimized Meta, Google, TikTok, and LinkedIn ads for 25+ clients; implemented A/B testing to enhance creative and ad copy performance; designed automated email flows and tracking to improve e-commerce and lead-gen outcomes.
SEO Specialist Intern at Studio Hawk
July 1, 2022 - November 1, 2022
Assisted SEO specialists with monthly reports and website audits for 30+ clients; analyzed client data and on-site performance to identify optimization opportunities.
Marketing & Advertising Intern at Brand Catalyst
January 1, 2022 - April 1, 2022
Supported campaigns and content for brand clients; conducted market research and contributed to social and advertising materials.
Account Manager Intern at 8X Digital
December 1, 2021 - February 1, 2022
Planned and scheduled 5+ client content calendars; reported on social media performance and researched industry trends.
Participant at McKinsey & Company
June 1, 2022 - June 1, 2022
Participant in the Next Generation Women Leader program, contributing to leadership development and cross-functional collaboration.

Education

Master of Marketing Communications at University of Melbourne
January 11, 2030 - December 1, 2022
Bachelor of Arts, Double Major in Media and Communications & Asian Studies at University of Melbourne
January 11, 2030 - December 1, 2020

Qualifications

Leaders in Communities Award
January 11, 2030 - February 5, 2026
Outstanding International Student Ambassador
January 11, 2030 - February 5, 2026

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services, Retail