I am a Senior Digital Designer with 15+ years delivering brand-defining solutions across consumer businesses, agencies, and in-house creative teams. I specialize in brand strategy, UI/UX, and end-to-end product launches, translating complex briefs into compelling visual narratives under tight deadlines. I’m a collaborative innovator who balances creative excellence with commercial awareness and strategic thinking. I excel at creative direction, content production, and leading cross-functional teams to deliver cutting-edge experiences.…

Jasdev Virdee

I am a Senior Digital Designer with 15+ years delivering brand-defining solutions across consumer businesses, agencies, and in-house creative teams. I specialize in brand strategy, UI/UX, and end-to-end product launches, translating complex briefs into compelling visual narratives under tight deadlines. I’m a collaborative innovator who balances creative excellence with commercial awareness and strategic thinking. I excel at creative direction, content production, and leading cross-functional teams to deliver cutting-edge experiences.…

Available to hire

I am a Senior Digital Designer with 15+ years delivering brand-defining solutions across consumer businesses, agencies, and in-house creative teams. I specialize in brand strategy, UI/UX, and end-to-end product launches, translating complex briefs into compelling visual narratives under tight deadlines.

I’m a collaborative innovator who balances creative excellence with commercial awareness and strategic thinking. I excel at creative direction, content production, and leading cross-functional teams to deliver cutting-edge experiences.

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Language

English
Fluent

Work Experience

Senior Digital Designer at Canon Europe, Imaging & Technology
January 1, 2016 - January 1, 2026
Driving Canon EMEA's creative direction, brand strategy & governance across high-exposure marketing campaigns. Curating visionary design strategy and resources for marketing teams whilst managing cross-functional business relationships, external agencies and in-house creative designers. Develop and support delivery of high-exposure strategic projects & campaigns. Executed critical marketing functions to deliver effective product design & service (SaaS). Managed Canon's brand approval process for EMEA (52+ regions). Directed day-to-day creative operations, project/workload management, creative output. Launched Canon's first digital brand platform that supported over 12,000+ employees.
Digital Designer at GlaxoSmithKline
April 1, 2013 - November 1, 2015
Designing and developing UX-driven digital experiences for GSK's diverse consumer healthcare brand portfolio, collaborating with development teams, brand managers and marketing specialists to deliver eCommerce driven design, product marketing and integrated campaigns. Delivered successful eCommerce platforms, returning real revenue, full-stack delivery experience. Delivered re-brand for multiple consumer healthcare businesses, including emerging markets. Worked across a diverse range of brands and product categories & markets.
Lead Web Designer at Johnson & Johnson, Consumer Healthcare, London
February 1, 2013 - April 1, 2013
Commission via Shootmedia London to design and develop a cross-platform streaming web experience for Listerine, catering to multiple conferences in Istanbul, Cape Town and other locations. Delivery of successful conference streaming web experience for Listerine.
Head of Marketing at Navson, Soft Drinks
March 1, 2012 - August 1, 2012
Led marketing strategy and digital initiatives for Navson's soft drinks portfolio; built campaigns, web and digital marketing to accelerate growth.
Web & Digital Marketing at Temptation Gifts, E-commerce
January 1, 2011 - January 1, 2011
Managed online marketing and digital presence for Temptation Gifts, including eCommerce campaigns and site updates.

Education

Bachelor of Arts in Digital Media Production at University of the Arts London
January 11, 2030 - April 7, 2026

Qualifications

The Chartered Institute of Marketing (CIM) - Brand Storytelling
January 11, 2030 - April 7, 2026
The Chartered Institute of Marketing (CIM) - Strategic Brand Management
January 11, 2030 - April 7, 2026
The Chartered Institute of Marketing (CIM) - Brand Marketing Principles
January 11, 2030 - April 7, 2026
Adobe Certified Professional Accreditation - InDesign, Illustrator, Photoshop, Premiere, Animate, XD
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Healthcare, Consumer Goods, Professional Services, Software & Internet