I’m a global Event Marketing leader specializing in turning conferences, user and executive events, and field programs into strategic demand-generation engines. I’ve built and scaled B2B SaaS event portfolios that drive measurable pipeline growth and enterprise engagement, while aligning event strategy with GTM and ABM initiatives across NA, EMEA, and APAC. I’m passionate about cross-functional leadership, executive engagement, and delivering premium experiences that accelerate deal cycles and deepen customer relationships. Over the past decade, I’ve led multi-million-dollar programs, managed complex vendor ecosystems, and delivered flagship events that expand executive networks and partner ecosystems. My approach pairs rigorous data-driven ROI with a creative, high-touch attendee experience to support cross-sell, upsell, and new logo acquisition for enterprise accounts.

Jodi Ann Silva

I’m a global Event Marketing leader specializing in turning conferences, user and executive events, and field programs into strategic demand-generation engines. I’ve built and scaled B2B SaaS event portfolios that drive measurable pipeline growth and enterprise engagement, while aligning event strategy with GTM and ABM initiatives across NA, EMEA, and APAC. I’m passionate about cross-functional leadership, executive engagement, and delivering premium experiences that accelerate deal cycles and deepen customer relationships. Over the past decade, I’ve led multi-million-dollar programs, managed complex vendor ecosystems, and delivered flagship events that expand executive networks and partner ecosystems. My approach pairs rigorous data-driven ROI with a creative, high-touch attendee experience to support cross-sell, upsell, and new logo acquisition for enterprise accounts.

Available to hire

I’m a global Event Marketing leader specializing in turning conferences, user and executive events, and field programs into strategic demand-generation engines. I’ve built and scaled B2B SaaS event portfolios that drive measurable pipeline growth and enterprise engagement, while aligning event strategy with GTM and ABM initiatives across NA, EMEA, and APAC. I’m passionate about cross-functional leadership, executive engagement, and delivering premium experiences that accelerate deal cycles and deepen customer relationships.

Over the past decade, I’ve led multi-million-dollar programs, managed complex vendor ecosystems, and delivered flagship events that expand executive networks and partner ecosystems. My approach pairs rigorous data-driven ROI with a creative, high-touch attendee experience to support cross-sell, upsell, and new logo acquisition for enterprise accounts.

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Language

English
Fluent

Work Experience

Head of Global Events at OM1
December 31, 2023 - February 6, 2026
Lead global event strategy and execution for a B2B healthcare data and AI company, managing a $1M+ global event portfolio across North America and Europe/Middle East/Africa, aligned with demand generation, pipeline growth, and enterprise sales initiatives. Oversees end-to-end planning, programming, content strategy, and execution; partners with Sales, RevOps, and Product Marketing to drive pipeline and strategic account expansion; implements event ROI and attribution frameworks and optimizes vendor strategy to achieve cost efficiencies.
Senior Global Event Manager at ArisGlobal
January 1, 2018 - January 1, 2024
Led global event marketing strategy, scaling the portfolio to 50+ annual programs across NA, EMEA, and APAC; built and expanded the global field marketing program to accelerate deal cycles and support cross-sell, upsell, and new logo acquisition. Produced and grew the flagship global customer conference, expanding attendance from 100 to 500+ and generating $20M+ influenced pipeline.
Director Event Sales & Marketing at Trust Hospitality
January 1, 2014 - January 1, 2017
Led corporate event sales, digital marketing, brand partnerships, and event operations for a luxury boutique hotel, driving 25% YoY revenue growth through strategic event programming and partnerships.
Director Sales & Marketing at Fogo de Chão
January 1, 2009 - January 1, 2014
Developed and scaled regional event sales and marketing programs, leveraging strategic partnerships and experiential dining events to generate 30% YoY growth in private dining and event revenue.
Director of Events at The Setai Hotel
December 31, 2004 - December 31, 2008
Directed event operations for the premier luxury hospitality brand, producing large-scale events up to 1,000 guests and managing $3M+ budgets while delivering high-touch guest experiences and operational excellence.

Education

Bachelor of Arts in Communications and International Relations at Simmons College
January 11, 2030 - May 28, 2026
Executive Education: Digital Marketing Strategies: Data, Automation, AI & Analytics at Northwestern Kellogg Executive Education
January 11, 2030 - May 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Software & Internet, Professional Services