JW

Jasmine Walia

Available to hire

I’m Jasmine Walia, a Toronto-based communications, sales, and events specialist who enjoys turning complex customer needs into clear messaging and memorable experiences.

About

I’m Jasmine Walia, a Toronto-based communications, sales, and events specialist who enjoys turning complex customer needs into clear messaging and memorable experiences. I’ve supported service migrations and business initiatives at Rogers Communications by coordinating stakeholder communications, developing customer-facing materials, and ensuring programs run smoothly from planning through follow-up.

I also bring strong revenue-focused sales experience, including upselling residential and business products while using market insights to sharpen strategy and drive measurable growth. Alongside this, I manage corporate events, sponsorships, association partnerships, and trade shows—handling logistics, vendor coordination, registrations, and post-event reporting to help teams build relationships, increase brand awareness, and deliver high-quality client outcomes.

  • 5 years' experience
  • Joined September 2026

Industry experience

  • Telecommunications
  • Retail
  • Education
  • Media & Entertainment

Work experience· 5 roles

Communications & Event Program Specialist · Rogers Communications Canada Inc.Feb 2024 – Present · 2 yrs 10 mos

Execute customer communications for service migrations, upgrades, and business initiatives. Manage sponsorships, association partnerships, corporate events, and tradeshows. Create and distribute stakeholder communications and customer-facing materials. Coordinate event planning, logistics, registrations, and vendor management. Track budgets, invoices, project timelines, and program performance, and partner with internal teams and external stakeholders. Provide post-event reporting and communication updates for key stakeholders.

Technical Sales Specialist · Rogers Communications Canada Inc.Jan 2023 – Jan 2024 · 1 yr 1 mo

Increase revenue by targeting and upselling residential and business customers for Wireless, Cable, Rogers Hi-Speed Internet, and Rogers Home Phone. Achieved a significant 20% surge in sales during field assignments and special events through effective promotion and sale of exclusive cable products. Developed strategies to minimize competitive threat, retain customers, and grow revenue. Used market intelligence to drive an 18% revenue increase and inform sales strategy and product positioning.

Sales Specialist · Hudson BayMay 2022 – Jan 2023 · 9 mos

Execute customer service strategy using trend expertise to support successful sales and engagement. Maintain a visually appealing sales floor by organizing merchandise and optimizing product placement. Collaborate with team members to achieve sales targets and contribute to a positive, motivating environment. Assist with promotional events and seasonal sales to drive customer engagement and increase foot traffic. Use POS systems to process transactions, handle returns, and manage customer inquiries.

Research Analyst · WNS Global LTDJul 2021 – Dec 2021 · 6 mos
Social Media Marketer (Canadian Educator) · Eduhub OverseasAug 2020 – Jun 2021 · 11 mos

Education

Post Graduate Certificate | Digital and Content Marketing · York University, Toronto, ON2023
Post Graduate Certificate | Public Relations · York University, Toronto, ON2022

Certifications and awards· 6

Digital Marketing Certificate2020 – 2026
HubSpot Marketing Software2030 – 2026
Hootsuite Social Marketing2030 – 2026
Content Marketing (HubSpot)2030 – 2026

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