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Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.…Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.

Jasmine Belemhaidi

PRO

Brand Strategist, Marketing Strategist, Content Creator, +3

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Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.…Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.

Available to hire

Montreal, Canada

Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.

Skills

Branding

Experience Level

Branding

Expert

Language

French

Fluent

English

Fluent

Arabic

Beginner

Work Experience

Operations & Marketing Director at Manuel Mathieu Parfums

July 1, 2024 - Present

Defined and led global brand and marketing strategies; developed multi‑channel campaigns; shaped brand positioning via insights; ensured messaging consistency across digital, retail, and experiential channels; set KPIs and optimized based on data. Directed content strategy and multimedia creation; oversaw editorial calendars. Managed cross‑functional teams and agency/vendor relations. Led brand activations and PR across Paris, Copenhagen, Montreal, Toronto, New York, and Los Angeles. Ensured brand consistency on Shopify and other e‑commerce touchpoints; tracked digital KPIs and led online product launches.

PR & Brand Development Consultant at Contréphémère Consulting

April 1, 2024 - December 31, 2024

Cultivated relationships with editors, influencers, creatives, press, and local communities for BEAU Restaurant opening in Abu Dhabi; secured organic press coverage; invited influencers to opening; developed client experience; implemented brand strategy through PR and social media content. Also supported the Marrakech launch with press coverage and PR/social content for Out of Office Creative Retreats.

PR & Account Manager at Revalue Consulting

October 1, 2023 - May 31, 2024

Cultivated relationships with editors, influencers, creatives, press, and local communities; produced in-house visual content; planned and executed PR events, product launches, and press days; enhanced brand visibility in the GCC; identified brand partnerships; tracked PR campaigns to assess effectiveness.

PR & Partnerships Manager at M.A.D Collectif

June 1, 2022 - September 30, 2023

Developed strategic plans to maximize outreach and partnerships; coordinated influencer campaigns; managed media/influencer receptions; led the Reluxe luxury second‑hand charity project; created content, managed social platforms, and analyzed KPIs; developed editorial plan and a rebranding proposition; managed PR relations and VIP launch events with influencers and high‑end personalities.

Partnerships & Community Manager at Futurpreneur

November 1, 2019 - June 30, 2022

Managed regional communications for Quebec; organized regional and external events; developed communications, marketing, and partnership strategy; built partner relationships; led structural development committee; advocated for Quebec culture to head office; improved processes and community tools; managed projects.

Partnerships Manager at Sayaspora

April 1, 2020 - January 31, 2021

Wrote partnership agreements, proposals, and related documentation; developed a strategic partnerships plan; designed visibility programs; oversaw national development projects; planned departmental budgets; contributed to organizational development with the Executive Director and Board.

Partnerships Coordinator at TOHU

June 30, 2019 - March 30, 2020

Participated in strategy development; supported Sales, Partnerships and Philanthropy leadership with business development tools; prepared reports, balance sheets, and pitch presentations.

Operations & Marketing Director at Manuel Mathieu Parfums (Montreal/Paris)

July 1, 2024 - April 1, 2026

Defined and led global brand and marketing strategies aligned with business goals. Developed and executed integrated, multi-channel brand campaigns. Shaped brand positioning through market, consumer, and competitor insights. Ensured consistency of brand messaging across digital, retail, and experiential channels. Set and monitored KPIs; optimized performance based on data-driven insights.

PR & Account Manager at Revalue Consulting (Dubai)

October 1, 2023 - May 1, 2024

Cultivated and maintained relationships with Editors, Influencers, Creatives, Press & Local Communities; Developed in-house photo & video content for social media and clients; Planned and executed PR events, product launches and press days; Implemented strategies to enhance brand visibility in the GCC region; Identified opportunities for brand partnerships and collaborations; Tracked and analyzed PR campaigns to assess effectiveness.

PR & Partnerships Manager at M.A.D Collectif (Montreal)

June 1, 2022 - September 1, 2023

Developed strategic plans to maximize outreach and partnerships development; Coordinated influencer campaigns with the agency, based on marketing objectives; Coordinated media and influencer reception at events; Managed the Reluxe project, a luxury second hand pop up for charity; Created content, managed social media platforms and analysed KPIs related to the charity campaign; Built an editorial plan and a rebranding proposition; Managed PR relations and VIP launch events with influencers and high end personalities.

Partnerships & Community Manager at Futurpreneur (Montreal-Toronto)

November 1, 2019 - June 1, 2022

Managed regional communications for Quebec; Coordinated regional in-house events and external collaborative events; Developed a communications, marketing and partnership strategy plan; Targeted and developed new partner relationships with key players in the ecosystem; Led the structural development committee; Consulted as an advocate of the Quebec culture to the head office for better support of the provincial team and community; Developed strategy plans of better processes and community tools; Managed projects.

Partnerships Manager at Sayaspora (Montreal)

April 1, 2020 - January 1, 2021

Wrote partnership agreements, presentations, proposals and other relevant documentation; Developed a strategic plan for partnerships; Developed a creative and effective visibility program; Oversaw and collaborated on the management of the national development project; Developed a departmental budget structure; Participated in the organizational development of the organization in collaboration with the Executive Director and the Board of Directors.

Partnerships Coordinator at TOHU (Montreal)

July 1, 2019 - March 1, 2020

Participated in the development and implementation of strategies; Supported the Director of Sales, Partnerships and Philanthropy in the creation of business development tools; Wrote reports, balance sheets and pitch presentations.