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Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.…Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.

Jasmine Belemhaidi

Brand Strategist, Marketing Strategist, Content Creator, +3

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Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.…Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.

Available to hire

Senior brand leader driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. Owns end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics. Brings a strategic yet hands-on approach across brand strategy, content, PR, and customer experience, leading cross-functional teams and external partners in fast-paced, multicultural environments. Leverages consumer insights, cultural trends, and data to drive consistency, performance, and long-term brand equity across international markets, with hands-on experience in Canada, United Arab Emirates and France.

Skills

Branding

Experience Level

Branding

Expert

Language

French

Fluent

English

Fluent

Arabic

Beginner

Work Experience

Operations & Marketing Director at Manuel Mathieu Parfums (Montreal/Paris)

July 1, 2024 - April 1, 2026

Defined and led global brand and marketing strategies aligned with business goals. Developed and executed integrated, multi-channel brand campaigns. Shaped brand positioning through market, consumer, and competitor insights. Ensured consistency of brand messaging across digital, retail, and experiential channels. Set and monitored KPIs; optimized performance based on data-driven insights.

Operations & Marketing Director at Manuel Mathieu Parfums

July 1, 2024 - Present

Defined and led global brand and marketing strategies; developed multi‑channel campaigns; shaped brand positioning via insights; ensured messaging consistency across digital, retail, and experiential channels; set KPIs and optimized based on data. Directed content strategy and multimedia creation; oversaw editorial calendars. Managed cross‑functional teams and agency/vendor relations. Led brand activations and PR across Paris, Copenhagen, Montreal, Toronto, New York, and Los Angeles. Ensured brand consistency on Shopify and other e‑commerce touchpoints; tracked digital KPIs and led online product launches.

PR & Brand Development Consultant at Contréphémère Consulting

April 1, 2024 - December 31, 2024

Cultivated relationships with editors, influencers, creatives, press, and local communities for BEAU Restaurant opening in Abu Dhabi; secured organic press coverage; invited influencers to opening; developed client experience; implemented brand strategy through PR and social media content. Also supported the Marrakech launch with press coverage and PR/social content for Out of Office Creative Retreats.

PR & Account Manager at Revalue Consulting (Dubai)

October 1, 2023 - May 1, 2024

Cultivated and maintained relationships with Editors, Influencers, Creatives, Press & Local Communities; Developed in-house photo & video content for social media and clients; Planned and executed PR events, product launches and press days; Implemented strategies to enhance brand visibility in the GCC region; Identified opportunities for brand partnerships and collaborations; Tracked and analyzed PR campaigns to assess effectiveness.

PR & Account Manager at Revalue Consulting

October 1, 2023 - May 31, 2024

Cultivated relationships with editors, influencers, creatives, press, and local communities; produced in-house visual content; planned and executed PR events, product launches, and press days; enhanced brand visibility in the GCC; identified brand partnerships; tracked PR campaigns to assess effectiveness.

PR & Partnerships Manager at M.A.D Collectif (Montreal)

June 1, 2022 - September 1, 2023

Developed strategic plans to maximize outreach and partnerships development; Coordinated influencer campaigns with the agency, based on marketing objectives; Coordinated media and influencer reception at events; Managed the Reluxe project, a luxury second hand pop up for charity; Created content, managed social media platforms and analysed KPIs related to the charity campaign; Built an editorial plan and a rebranding proposition; Managed PR relations and VIP launch events with influencers and high end personalities.

PR & Partnerships Manager at M.A.D Collectif

June 1, 2022 - September 30, 2023

Developed strategic plans to maximize outreach and partnerships; coordinated influencer campaigns; managed media/influencer receptions; led the Reluxe luxury second‑hand charity project; created content, managed social platforms, and analyzed KPIs; developed editorial plan and a rebranding proposition; managed PR relations and VIP launch events with influencers and high‑end personalities.

Partnerships Manager at Sayaspora (Montreal)

April 1, 2020 - January 1, 2021

Wrote partnership agreements, presentations, proposals and other relevant documentation; Developed a strategic plan for partnerships; Developed a creative and effective visibility program; Oversaw and collaborated on the management of the national development project; Developed a departmental budget structure; Participated in the organizational development of the organization in collaboration with the Executive Director and the Board of Directors.

Partnerships Manager at Sayaspora

April 1, 2020 - January 31, 2021

Wrote partnership agreements, proposals, and related documentation; developed a strategic partnerships plan; designed visibility programs; oversaw national development projects; planned departmental budgets; contributed to organizational development with the Executive Director and Board.

Partnerships & Community Manager at Futurpreneur (Montreal-Toronto)

November 1, 2019 - June 1, 2022

Managed regional communications for Quebec; Coordinated regional in-house events and external collaborative events; Developed a communications, marketing and partnership strategy plan; Targeted and developed new partner relationships with key players in the ecosystem; Led the structural development committee; Consulted as an advocate of the Quebec culture to the head office for better support of the provincial team and community; Developed strategy plans of better processes and community tools; Managed projects.

Partnerships & Community Manager at Futurpreneur

November 1, 2019 - June 30, 2022

Managed regional communications for Quebec; organized regional and external events; developed communications, marketing, and partnership strategy; built partner relationships; led structural development committee; advocated for Quebec culture to head office; improved processes and community tools; managed projects.

Partnerships Coordinator at TOHU (Montreal)

July 1, 2019 - March 1, 2020

Participated in the development and implementation of strategies; Supported the Director of Sales, Partnerships and Philanthropy in the creation of business development tools; Wrote reports, balance sheets and pitch presentations.

Partnerships Coordinator at TOHU

June 30, 2019 - March 30, 2020

Participated in strategy development; supported Sales, Partnerships and Philanthropy leadership with business development tools; prepared reports, balance sheets, and pitch presentations.