Jasmine Belemhaidi

Defined and led global brand and marketing strategies aligned with business goals. Developed and executed integrated, multi-channel brand campaigns. Shaped brand positioning through market, consumer, and competitor insights. Ensured consistency of brand messaging across digital, retail, and experiential channels. Set and monitored KPIs; optimized performance based on data-driven insights.

Defined and led global brand and marketing strategies; developed multi‑channel campaigns; shaped brand positioning via insights; ensured messaging consistency across digital, retail, and experiential channels; set KPIs and optimized based on data. Directed content strategy and multimedia creation; oversaw editorial calendars. Managed cross‑functional teams and agency/vendor relations. Led brand activations and PR across Paris, Copenhagen, Montreal, Toronto, New York, and Los Angeles. Ensured brand consistency on Shopify and other e‑commerce touchpoints; tracked digital KPIs and led online product launches.

Cultivated relationships with editors, influencers, creatives, press, and local communities for BEAU Restaurant opening in Abu Dhabi; secured organic press coverage; invited influencers to opening; developed client experience; implemented brand strategy through PR and social media content. Also supported the Marrakech launch with press coverage and PR/social content for Out of Office Creative Retreats.