I'm Jasmine Chin, a Senior Product Designer (UX/UI) turning complex systems into clear, intuitive, and scalable products. I design end-to-end experiences across SaaS, e-commerce, and web platforms, collaborating with cross-functional teams to turn user needs into measurable outcomes. I've introduced research practices, strengthened cross-functional collaboration, streamlined stakeholder workflows, and evolved design systems to improve consistency and delivery efficiency.

Jasmine Chin

I'm Jasmine Chin, a Senior Product Designer (UX/UI) turning complex systems into clear, intuitive, and scalable products. I design end-to-end experiences across SaaS, e-commerce, and web platforms, collaborating with cross-functional teams to turn user needs into measurable outcomes. I've introduced research practices, strengthened cross-functional collaboration, streamlined stakeholder workflows, and evolved design systems to improve consistency and delivery efficiency.

Available to hire

I’m Jasmine Chin, a Senior Product Designer (UX/UI) turning complex systems into clear, intuitive, and scalable products. I design end-to-end experiences across SaaS, e-commerce, and web platforms, collaborating with cross-functional teams to turn user needs into measurable outcomes. I’ve introduced research practices, strengthened cross-functional collaboration, streamlined stakeholder workflows, and evolved design systems to improve consistency and delivery efficiency.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior Product Designer at Tertiary Education Commission
February 1, 2023 - March 1, 2026
Led end-to-end redesign of key user journeys for a platform with 1.3M active users, reducing homepage bounce from 5.5% to 2.3% and increasing task completion from 70% to 100%. Identified content and experience gaps through research and analytics, triaged video engagement and improved content discoverability. Designed data visualisations to simplify complex information, and collaborated with product, engineering, and stakeholders to balance user needs with business and technical constraints. Mentored junior designers and strengthened team design practices.
UX/UI Designer at Tapi
July 1, 2021 - February 1, 2023
Redesigned workflows, saving property managers 20–30% of time. Led feature design and UX processes, improving alignment and decision-making. Created intuitive dashboards & responsive experiences across iOS & Android. Partnered with developers for handover & QA to ensure high-quality implementation.
Web Designer at Limesharp
December 1, 2020 - July 1, 2021
Developed branding & visual systems, translating into scalable UI components. Standardised design approaches to improve consistency and usability.
Web Designer at Code Clouds
July 1, 2020 - December 1, 2020
Designed e-commerce & marketing experiences to improve usability & conversion. Delivered high-quality UI assets aligned with brand goals.

Education

Bachelor of Design (Honours) at Massey University
January 11, 2030 - April 6, 2026
Prime Minister's Scholarship to Asia at Nanyang Technological University
January 11, 2030 - April 6, 2026

Qualifications

Prime Minister's Scholarship to Asia
January 11, 2030 - April 6, 2026

Industry Experience

Software & Internet, Government, Media & Entertainment, Education, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more