Available to hire
I have built experience across SaaS, cybersecurity, advertising, PropTech and digital marketing, combining commercial thinking with creative execution to deliver measurable results. I started in business development, developing strong communication, stakeholder management and negotiation skills that shape how I approach marketing today.
Most recently, as a Digital Marketing & Content Executive at krispyhouse.com, I owned end-to-end marketing campaigns—from strategy and creative ideation through execution, optimisation and reporting. I increased LinkedIn engagement by 40%+, generated 50,000+ LinkedIn ad impressions, and supported commercial interest from leading UK estate agencies including Foxtons and Savills.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
French
Advanced
Indonesian
Advanced
Work Experience
Digital Marketing & Content Executive at Krispyhouse (Real Estate)
March 1, 2026 - PresentOwned end-to-end digital marketing campaigns, including strategy and creative ideation through to execution, optimization, and reporting. Built and optimized email marketing campaigns using HubSpot and Emailify (responsive HTML emails), managed LinkedIn advertising campaigns, wrote copy, designed creative assets (e.g., in Figma), analyzed performance data, and iterated based on engagement and results. Drove improvements including 40%+ LinkedIn engagement and 50,000+ ad impressions, supporting commercial interest from UK estate agencies such as Foxtons and Savills.
Content & Business Development Executive at RD Content
April 30, 2024 - August 27, 2025Worked with diverse markets including Switzerland, Belgium, Luxembourg, Poland, Portugal, and the UK, focusing on key sectors such as airline, healthcare, education, legal, manufacturing, and utilities. Developed social media marketing strategies with a focus on Instagram, applying graphic design skills to enhance content quality and visual branding. Acted as the first point of contact for potential clients introducing UpGuard’s cybersecurity solutions. Conducted outreach via phone, email, and LinkedIn to educate prospects and qualify leads. Built strong initial rapport to understand client needs and pain points in risk management. Targeted key accounts with tailored outreach strategies by region. Utilised tools like Salesforce, Outreach, LinkedIn Sales Navigator, and Dripify to optimise workflow. Researched target industries and competitors to personalise messaging and increase conversion rates. Maintained a data-driven approach to track activity, analyse engagement, and refine outr
Sales Development Representative at UPGUARD (Cybersecurity - IT Services & IT Consulting)
April 1, 2024 - July 31, 2025Conducted high-volume outbound prospecting and qualification across competitive European markets. Researched target accounts and industries, managed outreach workflows using sales tools, and booked qualified meetings. Maintained top activity levels in the team, averaging ~600 calls and 150 new prospects researched per week, resulting in 7–10 qualified meetings per month.
Project Coordinator at Upguard
April 1, 2024 - July 1, 2025As a Project Coordinator, I oversaw a team responsible for translating client's cybersecurity solutions.
Business Development Executive & Content Strategist at UpGuard
April 1, 2024 - July 1, 2025Managed outbound outreach and lead generation; built and converted leads into opportunities; maintained high-touch client relationships; contributed to brand messaging and content strategy; supported pipeline growth and revenue generation across international markets.
Client Engagement & Prospecting at UpGuard
April 1, 2024 - PresentLed outreach with the highest call and lead generation volume in a team of eight, averaging 600 calls and 150 new leads per week. Consistently closed 7–9 deals out of 10 monthly client meetings during peak seasons. Generated high-value open opportunities including MTU Aero Engines (£35,000), Link Mobility (£19,000), Omnicom (£18,999), and SEFE Energy (£18,000). Actively working on a £100,000 rebranding deal with Leigh Day. Secured a $1.2M campaign deal with David Yurman, including an NBA partnership. Supported brand management and campaign planning efforts. Developed a strong curiosity for understanding trends and audience engagement, applying psychology background for audience analysis and genuine connection. Managed sales strategy and pipeline growth targeting key global markets and sectors. Demonstrated proficiency in sales and marketing tools and research to personalise client solutions and messaging.
Sales Development Representative & Content Strategist at RD Content (Advertising Services)
September 1, 2023 - April 1, 2024Developed content and brand strategies; supported lead generation; crafted outbound campaigns; produced content assets; worked with WordPress to deploy campaigns and built HTML email campaigns; partnered with agency teams to elevate engagement and track campaign performance.
Content Strategist at Mono Type
September 1, 2023 - April 1, 2024Delivered content strategy and outreach across client projects; built brand awareness and developed targeted outreach across diverse markets; collaborated with creative teams to align content with client goals.
Content Strategist at RDC Content
September 1, 2023 - April 1, 2024Created and managed content strategy, outreach to producers and directors via targeted outreach; built a consistent, positive feedback loop with clients; developed pipeline and outreach; nurtured client relationships to support the agency's goal of producing impactful content.
Content & Brand Strategy Lead at Mono Type
September 1, 2023 - April 30, 2024Developed and executed content and brand strategies for clients across global markets; built and maintained strategic client relationships; led outbound and inbound marketing campaigns; collaborated with agency partners; drove pipeline development and lead generation; leveraged CRM and prospecting tools to enable sales.
Marketing Coordinator at RD Content
July 1, 2023 - April 1, 2024In this role, I contributed to key marketing initiatives and supported production efforts during multiple campaigns.
Client Engagement & Sales Enablement at Monotype
June 30, 2023 - August 27, 2025Served as the first point of contact for approximately 80 inbound leads monthly via Intercom, promoting fonts and the Monotype SaaS platform. Provided strong customer service in both B2B and B2C environments. Built and maintained strategic relationships with new and existing clients. Worked internationally across French, UK, US, Australian, and other markets. Collaborated with agency partners including Dentsu, Omnicom, and Publicis. Created account plans and converted leads into business opportunities through targeted research while utilising tools like Sales Navigator, Zoom Info, Data.ai, Getinfo, and Inspect. Developed effective marketing strategies based on client insights and applied copywriting skills to support messaging and sales engagement. Managed over 70 accounts while coordinating with 10+ sales reps. Met and exceeded KPIs in Q1 and Q2 of 2023. Generated 90 meetings and 89 qualified opportunities by mid-year. Contributed to £561k in closed-won sales and identified over £1m
Business Development Representative at Monotype (#1 Font Foundry)
March 1, 2022 - July 31, 2023Managed enterprise business development across the UK, France, the US, and Australia. Used Salesforce and outreach tools (including LinkedIn Sales Navigator) to run data-driven outbound prospecting and personalized messaging. Generated meetings and qualified opportunities, contributed to closed-won revenue, supported enterprise agreements, and provided creative input for client campaigns.
Sales Development Representative at Monotype
March 1, 2022 - July 1, 2023Generated high-value opportunities; led multi-channel outreach; built and managed campaigns; contributed to content strategy; closed high-value deals with global clients; averaged substantial weekly activity and collaborated with cross-functional teams to drive revenue.
Business Development Executive & Content Strategist at UpGuard
March 1, 2022 - June 30, 2023Built and maintained strategic relationships with new and existing clients; created outbound and inbound content strategies; collaborated with agency partners to drive campaigns; developed and nurtured leads; managed pipeline and sales enablement content using tools like Sales Navigator, LinkedIn, and ZoomInfo.
Content Strategist at MONOTYPE
January 1, 2022 - January 1, 2023At MONOTYPE, I focused on developing content strategies that enhance brand storytelling.
Education
International Baccalaureate Business Management at Jakarta International School
January 1, 2013 - December 31, 2017Business Management at University of Westminster
January 1, 2018 - December 31, 2022International Baccalaureate at Jakarta International School
January 11, 2030 - January 13, 2026Business Management at University of Westminster
January 1, 2018 - January 1, 2021International Baccalaureate at Jakarta International School
January 11, 2030 - January 13, 2026Bachelor of Business Management at University of Westminster
January 1, 2018 - January 1, 2021Bachelor's Degree at University of Westminster
January 1, 2016 - January 1, 2021Bachelor of Marketing at University of Westminster
January 1, 2018 - January 1, 2021International Baccalaureate Diploma at Jakarta International School
January 1, 2015 - January 1, 2017A Levels (SL) and International Baccalaureate at Jakarta International School, International Baccalaureate
January 1, 2015 - December 31, 2017Business Analytics for Marketing (University of Westminster) at University of Westminster
January 1, 2018 - December 31, 2021A-level: Environmental Sciences (SL), English (SL), French (HL), Psychology (HL), Mathematics (SL) at Jakarta International School, International Baccalaureate
January 1, 2015 - January 1, 2017Bachelor’s degree (field: Business/Marketing - modules listed) at University of Westminster
January 1, 2018 - January 1, 2021Qualifications
Industry Experience
Healthcare, Education, Manufacturing, Transportation & Logistics, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Real Estate & Construction, Retail, Energy & Utilities, Computers & Electronics, Financial Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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