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Hi, I’m Jasmine, a creative and data-driven marketing professional with 9+ years of experience planning global social media strategy, digital marketing, and hands-on content creation. I have a track record for building engaged audiences across Instagram, TikTok, LinkedIn, Facebook, and YouTube, with a genuine passion for platform-optimised, social-first content. I’ve led cross-functional projects, managed international teams, and delivered measurable results across paid and organic channels. I’m ready to bring a fresh perspective and renewed drive to a new marketing or social media role.…Hi, I’m Jasmine, a creative and data-driven marketing professional with 9+ years of experience planning global social media strategy, digital marketing, and hands-on content creation. I have a track record for building engaged audiences across Instagram, TikTok, LinkedIn, Facebook, and YouTube, with a genuine passion for platform-optimised, social-first content. I’ve led cross-functional projects, managed international teams, and delivered measurable results across paid and organic channels. I’m ready to bring a fresh perspective and renewed drive to a new marketing or social media role.

Jasmine Hughes

Marketing Strategist, Social Media Manager, Content Creator, +4

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Hi, I’m Jasmine, a creative and data-driven marketing professional with 9+ years of experience planning global social media strategy, digital marketing, and hands-on content creation. I have a track record for building engaged audiences across Instagram, TikTok, LinkedIn, Facebook, and YouTube, with a genuine passion for platform-optimised, social-first content. I’ve led cross-functional projects, managed international teams, and delivered measurable results across paid and organic channels. I’m ready to bring a fresh perspective and renewed drive to a new marketing or social media role.…Hi, I’m Jasmine, a creative and data-driven marketing professional with 9+ years of experience planning global social media strategy, digital marketing, and hands-on content creation. I have a track record for building engaged audiences across Instagram, TikTok, LinkedIn, Facebook, and YouTube, with a genuine passion for platform-optimised, social-first content. I’ve led cross-functional projects, managed international teams, and delivered measurable results across paid and organic channels. I’m ready to bring a fresh perspective and renewed drive to a new marketing or social media role.

Available to hire

Hi, I’m Jasmine, a creative and data-driven marketing professional with 9+ years of experience planning global social media strategy, digital marketing, and hands-on content creation.

I have a track record for building engaged audiences across Instagram, TikTok, LinkedIn, Facebook, and YouTube, with a genuine passion for platform-optimised, social-first content.

I’ve led cross-functional projects, managed international teams, and delivered measurable results across paid and organic channels. I’m ready to bring a fresh perspective and renewed drive to a new marketing or social media role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Global Social Media Manager at KWS Group

February 1, 2022 - August 1, 2025

Led the development and execution of a global social media strategy across 120+ accounts on Instagram, TikTok, YouTube, Facebook, LinkedIn, and X — scaling a combined following to over 600,000 across 40+ countries. Consistently drove year-on-year engagement growth through strategic audits, campaign planning, and a social-first content approach, achieving above-industry average engagement rates: 7.2% on Instagram, 10.5% on TikTok, 5.6% on Facebook, and 8.4% on LinkedIn. Personally created platform-optimised photo and video content that regularly outperformed traditional branded content — demonstrating a hands-on understanding of what resonates with audiences on each channel. Spearheaded the company-wide onboarding and implementation of Hootsuite and Canva, streamlining content creation, scheduling, and performance analysis across global markets — using data-driven insights to refine goal setting and optimise results, whilst enabling campaigns to be localised into multiple languages at scale. Acted as the go-to social media expert for local marketing colleagues across 40+ countries — building genuine one-to-one relationships to provide personalised training, strategic guidance, and advertising support, ensuring global brand consistency whilst empowering each market to connect authentically.

Digital Marketing Manager at KWS UK

July 1, 2019 - February 28, 2022

Defined and executed digital growth strategies across social media, email, SEO and Google Ads; internal lead for content creation and design across Exeter external communications; produced visual and video assets; delivered the Cereals Event and other annual programmes; managed CRM coordination (Salesforce), PR and communications, and agency liaison.

Marketing Coordinator at KWS UK

July 1, 2016 - July 1, 2019

Delivered high-quality customer engagement in a fast-paced environment; onboarding of new starters; supported management and organisation of the team and shop floor; contributed to full marketing mix prior to digital expansion.

Creative Experience at BBH London

September 1, 2015 - October 1, 2015

Participated in a creative experience, contributing to live briefs and gaining exposure to agency-style project workflows.

Sales Assistant at John Lewis

October 1, 2012 - June 1, 2016

Managed and organised content and visual communications across the Alumni website; provided creative direction to the marketing team and engaged with current and prospective members to drive growth and community engagement.