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Hi, I’m Jasmin Fuhrer — a brand-focused marketing professional with a passion for crafting data-driven, innovative strategies and memorable customer experiences. I combine creative thinking with leadership and a customer-centric mindset to deliver measurable results across branding, digital marketing, and cross-functional initiatives. With a strong background in brand management and tourism, I bring a unique blend of creativity, team leadership, and strategic thinking to every project. I enjoy building collaborative, high-performing teams and delivering work that resonates with audiences while driving growth.…Hi, I’m Jasmin Fuhrer — a brand-focused marketing professional with a passion for crafting data-driven, innovative strategies and memorable customer experiences. I combine creative thinking with leadership and a customer-centric mindset to deliver measurable results across branding, digital marketing, and cross-functional initiatives. With a strong background in brand management and tourism, I bring a unique blend of creativity, team leadership, and strategic thinking to every project. I enjoy building collaborative, high-performing teams and delivering work that resonates with audiences while driving growth.

Jasmin Fuhrer

Creative Director, Growth Marketer, Product Marketer, +2

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Hi, I’m Jasmin Fuhrer — a brand-focused marketing professional with a passion for crafting data-driven, innovative strategies and memorable customer experiences. I combine creative thinking with leadership and a customer-centric mindset to deliver measurable results across branding, digital marketing, and cross-functional initiatives. With a strong background in brand management and tourism, I bring a unique blend of creativity, team leadership, and strategic thinking to every project. I enjoy building collaborative, high-performing teams and delivering work that resonates with audiences while driving growth.…Hi, I’m Jasmin Fuhrer — a brand-focused marketing professional with a passion for crafting data-driven, innovative strategies and memorable customer experiences. I combine creative thinking with leadership and a customer-centric mindset to deliver measurable results across branding, digital marketing, and cross-functional initiatives. With a strong background in brand management and tourism, I bring a unique blend of creativity, team leadership, and strategic thinking to every project. I enjoy building collaborative, high-performing teams and delivering work that resonates with audiences while driving growth.

Available to hire

Hi, I’m Jasmin Fuhrer — a brand-focused marketing professional with a passion for crafting data-driven, innovative strategies and memorable customer experiences. I combine creative thinking with leadership and a customer-centric mindset to deliver measurable results across branding, digital marketing, and cross-functional initiatives.

With a strong background in brand management and tourism, I bring a unique blend of creativity, team leadership, and strategic thinking to every project. I enjoy building collaborative, high-performing teams and delivering work that resonates with audiences while driving growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Head of Marketing at LuxShare Hearing AG

September 1, 2018 - June 30, 2022

Led all marketing and communications activities, including digital, PR, and events. Developed and optimized marketing guidelines and CI/CD. Collaborated with agencies and served as a member of the executive board.

Digital Performance Manager at Bern Welcome

September 1, 2018 - January 31, 2021

Led all marketing and communications activities, including digital, PR, and events.

Digital Marketing Manager (40%) at Flizzer GmbH

June 1, 2022 - Present

Managing and optimizing SEA and paid social campaigns; developing and implementing social media strategies to increase brand awareness and engagement; planning and creating engaging content across digital platforms; executing targeted email campaigns to drive customer acquisition and retention; using data analytics to track campaign performance and identify optimization opportunities; implementing A/B testing and other conversion rate optimization techniques to improve website performance.

Consultant & Coach at Independent / Freelance (Consulting & Coaching)

January 1, 2022 - Present

Consulting for various clients since 2022; developed and facilitated workshops on brand development and strategic planning; created innovative content strategies; cross-industry collaborations; built and managed digital communication channels.