Available to hire
Hi, I’m Jasmin Fuhrer — a brand-focused marketing professional with a passion for crafting data-driven, innovative strategies and memorable customer experiences. I combine creative thinking with leadership and a customer-centric mindset to deliver measurable results across branding, digital marketing, and cross-functional initiatives.
With a strong background in brand management and tourism, I bring a unique blend of creativity, team leadership, and strategic thinking to every project. I enjoy building collaborative, high-performing teams and delivering work that resonates with audiences while driving growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Work Experience
Digital Marketing Manager (40%) at Flizzer GmbH
June 1, 2022 - PresentManaging and optimizing SEA and paid social campaigns; developing and implementing social media strategies to increase brand awareness and engagement; planning and creating engaging content across digital platforms; executing targeted email campaigns to drive customer acquisition and retention; using data analytics to track campaign performance and identify optimization opportunities; implementing A/B testing and other conversion rate optimization techniques to improve website performance.
Consultant & Coach at Independent / Freelance (Consulting & Coaching)
January 1, 2022 - PresentConsulting for various clients since 2022; developed and facilitated workshops on brand development and strategic planning; created innovative content strategies; cross-industry collaborations; built and managed digital communication channels.
Digital Performance Manager at Bern Welcome
September 1, 2018 - January 31, 2021Led all marketing and communications activities, including digital, PR, and events.
Head of Marketing at LuxShare Hearing AG
September 1, 2018 - June 30, 2022Led all marketing and communications activities, including digital, PR, and events. Developed and optimized marketing guidelines and CI/CD. Collaborated with agencies and served as a member of the executive board.
Education
Bachelor of Science in Tourism (E-Tourism) at HES-SO Valais/Wallis, Sierre (CH)
January 1, 2015 - December 31, 2018General Qualification for University Entry at Collège St-Michel, Fribourg (CH)
January 1, 2011 - December 31, 2014Qualifications
General Qualification for University Entry
January 1, 2011 - December 31, 2014Bachelor of Science in Tourism (E-Tourism)
January 1, 2015 - December 31, 2018Industry Experience
Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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