Growth & Product Marketing Manager at Tara AI

Growth & Product Marketing Manager driving growth strategy and product marketing initiatives. Lead cross-functional collaboration with product and engineering, define positioning, messaging, and GTM motions, and support lifecycle marketing to optimize adoption and retention.

Senior Lifecycle Marketing Manager (Interim Head) at Bolt EU

Directed a global lifecycle marketing function spanning 23M users across 17 countries, overseeing customer, courier, and merchant communications at scale. Led a team of 8 specialists, managing 3,600+ automations. Launched a global customer loyalty program, delivering 25% GMV adoption from acquired users. Oversaw platform migration from CleverTap to Braze, achieving improved campaign execution. Led cost-optimization experiments delivering ~60% savings by shifting SMS engagement to more effective channels. Served as interim head of department with executive reporting responsibilities and broader org-wide initiatives.