I'm Jason Nikoletakis, a results-driven web designer and brand identity specialist based in Kalamata, Greece. I build direct-booking, brand-forward websites for hotels and villas, helping properties reduce OTA dependence and increase revenue. As the founder of Jason Web Studio, I translate a property's unique identity into conversion-focused digital experiences. I also manage Jasmine Place as a live proof-of-concept for the direct-booking model, applying branding, photography direction, and strategic pricing to maximize direct bookings while delivering end-to-end client support.

Jason Nikoletakis

I'm Jason Nikoletakis, a results-driven web designer and brand identity specialist based in Kalamata, Greece. I build direct-booking, brand-forward websites for hotels and villas, helping properties reduce OTA dependence and increase revenue. As the founder of Jason Web Studio, I translate a property's unique identity into conversion-focused digital experiences. I also manage Jasmine Place as a live proof-of-concept for the direct-booking model, applying branding, photography direction, and strategic pricing to maximize direct bookings while delivering end-to-end client support.

Available to hire

I’m Jason Nikoletakis, a results-driven web designer and brand identity specialist based in Kalamata, Greece. I build direct-booking, brand-forward websites for hotels and villas, helping properties reduce OTA dependence and increase revenue.

As the founder of Jason Web Studio, I translate a property’s unique identity into conversion-focused digital experiences. I also manage Jasmine Place as a live proof-of-concept for the direct-booking model, applying branding, photography direction, and strategic pricing to maximize direct bookings while delivering end-to-end client support.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Greek, Modern
Fluent

Work Experience

Founder & Web Designer at Jason Web Studio
January 1, 2023 - Present
Founded and operate a boutique web design studio specialising in direct-booking websites for independent hotels, boutique villas, and short-term rental properties. Delivered full brand identities (logo, colour palette, typography, visual language) aligned to each property's luxury positioning. Built end-to-end, mobile-first websites for clients including Angelika Studios (Stoupa, Mani) and Villa Onar (Stoupa, Mani). Developed a repeatable one-week delivery process to ensure fast turnaround without compromising quality. Implemented SEO foundations, page-speed optimisation, and structured content strategies to improve organic discoverability. Led cold outreach campaigns via Instagram DMs, WhatsApp, and email, and managed the full client lifecycle from discovery to post-launch support.
Owner & Digital Strategy Lead at Jasmine Place
January 1, 2023 - Present
Owns and manages a short-term rental property used as a live proof-of-concept for the direct-booking model. Designed and launched a direct-booking website, reducing reliance on OTA platforms and increasing net revenue per booking. Applied branding, photography direction, and copywriting to create a cohesive guest-facing identity. Managed guest communications, pricing strategy, and calendar synchronization across multiple platforms.

Education

Coursera Certification(s) in Web Design and Digital Marketing at Coursera (Online)
January 1, 2023 - December 31, 2024

Qualifications

Coursera Certification(s) in Web Design and Digital Marketing
January 1, 2023 - December 31, 2024

Industry Experience

Travel & Hospitality, Software & Internet, Professional Services