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Hi there—I'm Jasmine, a Creative Director and Brand Strategist who brings 10+ years of experience across professional and collegiate sports, retail, and cultural marketing. I translate strategy into multi-channel storytelling, lead product design and brand systems, and shape experiences that resonate across digital and physical spaces. I thrive on building and guiding creative teams, directing campaigns, and collaborating with partners to drive meaningful ROI and culturally relevant brand experiences. I excel at translating complex goals into clear, impactful visuals and experiences, and I’m passionate about helping brands grow through thoughtful design, storytelling, and collaboration.…Hi there—I'm Jasmine, a Creative Director and Brand Strategist who brings 10+ years of experience across professional and collegiate sports, retail, and cultural marketing. I translate strategy into multi-channel storytelling, lead product design and brand systems, and shape experiences that resonate across digital and physical spaces. I thrive on building and guiding creative teams, directing campaigns, and collaborating with partners to drive meaningful ROI and culturally relevant brand experiences. I excel at translating complex goals into clear, impactful visuals and experiences, and I’m passionate about helping brands grow through thoughtful design, storytelling, and collaboration.

Jasmine

Creative Director, Brand Designer, Brand Strategist, +3

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Hi there—I'm Jasmine, a Creative Director and Brand Strategist who brings 10+ years of experience across professional and collegiate sports, retail, and cultural marketing. I translate strategy into multi-channel storytelling, lead product design and brand systems, and shape experiences that resonate across digital and physical spaces. I thrive on building and guiding creative teams, directing campaigns, and collaborating with partners to drive meaningful ROI and culturally relevant brand experiences. I excel at translating complex goals into clear, impactful visuals and experiences, and I’m passionate about helping brands grow through thoughtful design, storytelling, and collaboration.…Hi there—I'm Jasmine, a Creative Director and Brand Strategist who brings 10+ years of experience across professional and collegiate sports, retail, and cultural marketing. I translate strategy into multi-channel storytelling, lead product design and brand systems, and shape experiences that resonate across digital and physical spaces. I thrive on building and guiding creative teams, directing campaigns, and collaborating with partners to drive meaningful ROI and culturally relevant brand experiences. I excel at translating complex goals into clear, impactful visuals and experiences, and I’m passionate about helping brands grow through thoughtful design, storytelling, and collaboration.

Available to hire

Hi there—I’m Jasmine, a Creative Director and Brand Strategist who brings 10+ years of experience across professional and collegiate sports, retail, and cultural marketing. I translate strategy into multi-channel storytelling, lead product design and brand systems, and shape experiences that resonate across digital and physical spaces. I thrive on building and guiding creative teams, directing campaigns, and collaborating with partners to drive meaningful ROI and culturally relevant brand experiences.

I excel at translating complex goals into clear, impactful visuals and experiences, and I’m passionate about helping brands grow through thoughtful design, storytelling, and collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder + Creative Director at THE BLK ORIGINALS

May 1, 2020 - Present

Lead creative strategy, product design & development, and campaign execution across branding, apparel, and experiential projects. Creative direct photoshoots and content production; oversee art direction, styling, and post-production. Advise clients on brand positioning, visual identity systems, and long-term creative direction.

Senior Brand Design Manager at Foot Locker, Inc.

August 1, 2020 - September 30, 2022

Led and mentored a team of designers while managing external agencies and creative partners. Translated business goals into future-forward brand initiatives across digital, retail, and marketing channels. Delivered trend research, cultural insights, and brand experience concepts through high-fidelity design and motion assets.

Director of Creative + Branding, Athletics at Bethune-Cookman University

August 1, 2015 - December 31, 2019

Directed creative and brand development for 17 NCAA sports programs. Led and trained an in-house creative team; executed campaigns supporting recruitment and fan engagement. Analyzed social performance and partnered with marketing leadership to measure ROI.

Director of Graphic Design + Social Media at University of Oregon - Football

March 1, 2018 - August 31, 2018

Designed recruiting-focused creative assets and built a cohesive visual identity across social platforms. Led in-season content, in-game social coverage, and creative team operations.

Visual Specialist at Nike, Inc.

July 1, 2011 - May 31, 2015

Produced digital marketing assets, visual merchandising systems, and store layouts. Managed visual budgets, trained teams, and supported social and email marketing initiatives.