Javier Corral

Owned acquisition performance across partner-led and paid placements; improved CPA by 18% in 90 days and CVR by 22% through tracking fixes, creative tests, and spend reallocation. Planned and executed paid placements with performance guarantees, achieving ~1.6x ROAS on initial tests. Managed budgets, pacing, and forecasting while ensuring compliance for financial products. Closed and scaled partnerships for Scotiabank and Tangerine with Kayak, Tripadvisor, Rokt, Ratehub, NerdWallet, Finder, Forbes Advisor, and other partners. Led and coached one Account Manager; introduced Weekly Business Reviews, test backlogs, and QBRs tied to CPA and conversion goals. Worked closely with tech and integrations teams on tracking QA and partner reporting (in-house attribution platform).

Owned the full acquisition channel with direct access to the CEO and full autonomy to test, rebuild, and scale. Grew affiliate revenue +82% YoY to $500K+ by shifting volume to top-performing partners and launching always-on funnels. Added $160K incremental revenue in 9 months through bundles, creator content, and upsell flows. Expanded the program from 26 → 60+ active partners, launching the program on Impact from scratch. Used clearer briefs, UTMs, and performance reviews to double partner content output. Managed outreach systems and a small external agency; landed partnerships with World Nomads, Tripadvisor, DJI, and niche travel/tech publishers. Regularly surfaced zero-cost editorial placements through relationship management.

Generated $500K+ in affiliate revenue with ~10% CAGR. Built tracking, email funnels, and partner scorecards to move from ad-hoc promos to forecastable growth. Improved CVR +15% and CPA −12% through weekly testing and funnel optimization. Ran product launches with affiliates and internal teams using direct-response frameworks. Built CRM flows and landing pages using Ontraport and other no-code tools.