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I'm a Marketing Strategist and Creative Director with over 8 years of experience leading brands in the retail and sports sectors. I specialize in delivering business objectives through Meta and Google Ads management, CRM administration, and data-driven decision making. My approach blends strategic leadership across ATL/BTL tactics with high-value partnerships, powered by digital tool implementation and flawless execution. I thrive on turning insights into creative, measurable outcomes for ambitious brands.…I'm a Marketing Strategist and Creative Director with over 8 years of experience leading brands in the retail and sports sectors. I specialize in delivering business objectives through Meta and Google Ads management, CRM administration, and data-driven decision making. My approach blends strategic leadership across ATL/BTL tactics with high-value partnerships, powered by digital tool implementation and flawless execution. I thrive on turning insights into creative, measurable outcomes for ambitious brands.

Javier Dueñas

Banner Ad Designer, Designer, Marketing Strategist, +4

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I'm a Marketing Strategist and Creative Director with over 8 years of experience leading brands in the retail and sports sectors. I specialize in delivering business objectives through Meta and Google Ads management, CRM administration, and data-driven decision making. My approach blends strategic leadership across ATL/BTL tactics with high-value partnerships, powered by digital tool implementation and flawless execution. I thrive on turning insights into creative, measurable outcomes for ambitious brands.…I'm a Marketing Strategist and Creative Director with over 8 years of experience leading brands in the retail and sports sectors. I specialize in delivering business objectives through Meta and Google Ads management, CRM administration, and data-driven decision making. My approach blends strategic leadership across ATL/BTL tactics with high-value partnerships, powered by digital tool implementation and flawless execution. I thrive on turning insights into creative, measurable outcomes for ambitious brands.

Available to hire

I’m a Marketing Strategist and Creative Director with over 8 years of experience leading brands in the retail and sports sectors. I specialize in delivering business objectives through Meta and Google Ads management, CRM administration, and data-driven decision making.

My approach blends strategic leadership across ATL/BTL tactics with high-value partnerships, powered by digital tool implementation and flawless execution. I thrive on turning insights into creative, measurable outcomes for ambitious brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing Coordinator at Calzado Chicote

January 1, 2025 - March 16, 2026

At Calzado Chicote, I led the marketing department with a 360° approach, overseeing omnichannel communication and ensuring the achievement of the company’s commercial goals. My management integrated digital strategy through Meta and Google Ads oversight, alongside creative leadership that included isual identity supervision and design campaign development. Additionally, I executed traditional marketing tactics by managing ATL and BTL media to strengthen brand presence.

Senior Designer / Marketing Assistant at Comunicaciones FC

May 1, 2021 - June 30, 2024

At Comunicaciones FC, I was fully responsible for the club’s strategic communication, leading brand identity, copywriting, and defining the brand voice across all platforms. Simultaneously, I managed the strategic oversight of marketing and commercial processes, fostering key relationships and ensuring the fulfillment of objectives for sponsors and commercial alliances.

Merchandising Supervisor at Cemaco

September 16, 2015 - May 1, 2021

At Cemaco i led the strategic supervision and execution of planograms nationwide, ensuring in-store space optimization and the correct implementation of visual branding standards. I was responsible for the control and monitoring of commercial display projects, coordinating teams to ensure that point-of-sale product presentation was fully aligned with marketing objectives and retail sales projections.