I'm Javi, a results-driven E-commerce and Digital Marketing Manager with a track record of building and optimizing online sales channels for fast-growing brands. I’ve led end-to-end initiatives across marketplaces, websites, and CRM programs, shaping strategies that boost conversion, engagement, and revenue. I thrive on turning data into actionable plans, coordinating cross-functional teams, and delivering measurable improvements through UX/UI tweaks, targeted campaigns, and robust analytics. Fluent in Spanish and Catalan with strong English, I enjoy turning ambiguous problems into clear, scalable growth. I’m passionate about user-centered design, data-driven decision making, and leveraging technology to drive online performance for retail and media brands.

I'm Javi, a results-driven E-commerce and Digital Marketing Manager with a track record of building and optimizing online sales channels for fast-growing brands. I’ve led end-to-end initiatives across marketplaces, websites, and CRM programs, shaping strategies that boost conversion, engagement, and revenue. I thrive on turning data into actionable plans, coordinating cross-functional teams, and delivering measurable improvements through UX/UI tweaks, targeted campaigns, and robust analytics. Fluent in Spanish and Catalan with strong English, I enjoy turning ambiguous problems into clear, scalable growth. I’m passionate about user-centered design, data-driven decision making, and leveraging technology to drive online performance for retail and media brands.

Available to hire

I’m Javi, a results-driven E-commerce and Digital Marketing Manager with a track record of building and optimizing online sales channels for fast-growing brands. I’ve led end-to-end initiatives across marketplaces, websites, and CRM programs, shaping strategies that boost conversion, engagement, and revenue. I thrive on turning data into actionable plans, coordinating cross-functional teams, and delivering measurable improvements through UX/UI tweaks, targeted campaigns, and robust analytics.

Fluent in Spanish and Catalan with strong English, I enjoy turning ambiguous problems into clear, scalable growth. I’m passionate about user-centered design, data-driven decision making, and leveraging technology to drive online performance for retail and media brands.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Catalan; Valencian
Advanced
English
Advanced

Work Experience

E-commerce & Digital Marketing Manager at Clipper - Flamagas
January 1, 2023 - Present
Production and sale of high-quality lighters. Analyzed and developed sales flows for different client types, implementing UX/UI improvements. Defined marketplace strategy, managed the platform and oversaw campaigns. Developed and managed corporate website. Coordinated customer impact plans to improve conversion (emailing/remarketing). Defined KPIs and built dashboards to track channel performance. Managed incidents and shaped customer service policies.
E-commerce & Digital Marketing Manager at DVD Dental
December 31, 2022 - October 14, 2025
Sales and distribution of dental materials. Led team and coordinated digital projects: ERP integration, UX improvements. Developed marketing strategy for Spain and Portugal (Inbound Marketing, social media, SEO, SEM, email marketing). Led digital projects: store-ERP integration and UX enhancements. Optimized shopping experience and conversion; coordinated online channel strategy. Web analytics and reporting: defined KPIs, analyzed trends and user behavior. Budget control and annual sales forecasting.
Digital & Product Manager at Kaleos
January 1, 2019 - October 14, 2025
Fashion & designer eyewear brand. Defined digital strategy and contributed to creative strategies. Developed Customer Journey: traffic analysis, navigability, usability and product offer. Market, competition, sales and product analysis for production and sales forecasting. Optimized branding, traffic and sales campaigns (SEM, SEO, social ads, email marketing). Coordinated with IT and external partners. Analyzed results vs KPI targets. Managed and exploited databases.
General Product Manager at 24win
November 1, 2017 - October 14, 2025
Defined and implemented the marketing plan: user acquisition and retention, expansion strategies. Optimized Customer Journey: web content and product offers to improve conversion and usability. Defined KPIs for management control. Managed product budget and conducted continuous benchmarking of the competition.
Marketing & Product Manager at GYMCOMPANY.ES
July 1, 2016 - October 14, 2025
Sales and distribution of fitness equipment. Conducted market and competitive analyses to inform product strategy. Maintained and managed e-commerce and marketplaces, including stock control. Customer acquisition, online sales management and budgeting. Managed social media, campaigns, blog, SEO, SEM and email marketing.
E-commerce & Digital Marketing Manager at Clipper - Flamagas
January 1, 2023 - October 29, 2025
Produced and sold high-quality lighters; analyzed and developed sales flows for different client types; implemented UX/UI improvements; defined strategy for marketplaces, managed platform and campaigns; developed and managed corporate website; defined and coordinated customer impact plan to improve conversion (emailing/remarketing); defined KPIs and built dashboards to monitor channel performance; managed incidents and established customer service policies.
E-commerce & Digital Marketing Manager at DVD Dental
December 1, 2022 - December 1, 2022
Led the online sales and distribution of dental materials; built and coached the team; developed marketing strategy in Spain & Portugal (Inbound Marketing, Social Media, SEO, SEM, Email Marketing); led digital projects (ERP integration with e-commerce, UX improvements); optimized purchase experience and conversion; conducted web analytics and reporting; controlled budget and annual sales projection.
Digital & Product Manager at Kaleos
November 1, 2017 - November 1, 2017
Defined digital strategy for a fashion & design eyewear brand; developed Customer Journey (traffic analysis, navigability, usability, product offering); performed market and competitor analysis to forecast production and sales; optimized branding, traffic and sales campaigns (SEM, SEO, social ads, email); coordinated IT and external partners; analyzed results versus KPIs.
General Product Manager at 24win
November 1, 2017 - November 1, 2017
Defined and implemented the marketing plan focusing on user acquisition and retention, and expansion strategies; optimized Customer Journey to improve conversion and usability; defined KPIs and conducted ongoing competitive benchmarking; managed product budget.
Marketing & Product Manager at GYMCOMPANY.ES
July 1, 2016 - July 1, 2016
Analyzed market, competition, and sales to guide product strategy; maintained e-commerce and marketplaces, managed stock; client acquisition and online sales; managed social media, blog, SEO, SEM, and email marketing; coordinated campaigns and content.

Education

Executive MBA (Desarrollo directivo en transformación digital) at EAE Business School
January 1, 2019 - January 1, 2021
Administración y Dirección de Empresas at Universitat Oberta Catalunya (UOC)
January 1, 2012 - January 1, 2016
International Business at University of California, San Diego (UCSD)
January 1, 2011 - January 1, 2012
Diseño Gráfico at Instituto Europeo di Design (IED)
January 1, 2007 - January 1, 2011
Executive MBA at EAE Business School
January 1, 2019 - January 1, 2021
Administración y Dirección de Empresas at Universitat Oberta Catalunya (UOC)
January 1, 2012 - January 1, 2016
International Business at University of California, San Diego (UCSD)
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education