JM

I'm Javi, a results-driven E-commerce and Digital Marketing Manager with a track record of building and optimizing online sales channels for fast-growing brands.

About

I’m Javi, a results-driven E-commerce and Digital Marketing Manager with a track record of building and optimizing online sales channels for fast-growing brands. I’ve led end-to-end initiatives across marketplaces, websites, and CRM programs, shaping strategies that boost conversion, engagement, and revenue. I thrive on turning data into actionable plans, coordinating cross-functional teams, and delivering measurable improvements through UX/UI tweaks, targeted campaigns, and robust analytics.

Fluent in Spanish and Catalan with strong English, I enjoy turning ambiguous problems into clear, scalable growth. I’m passionate about user-centered design, data-driven decision making, and leveraging technology to drive online performance for retail and media brands.

  • 10 years' experience
  • Joined October 2025

Languages

  • Catalan; ValencianAdvanced
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Professional Services
  • Education

Work experience· 10 roles

E-commerce & Digital Marketing Manager · Clipper - FlamagasJan 2023 – Oct 2025 · 2 yrs 10 mos

Produced and sold high-quality lighters; analyzed and developed sales flows for different client types; implemented UX/UI improvements; defined strategy for marketplaces, managed platform and campaigns; developed and managed corporate website; defined and coordinated customer impact plan to improve conversion (emailing/remarketing); defined KPIs and built dashboards to monitor channel performance; managed incidents and established customer service policies.

E-commerce & Digital Marketing Manager · Clipper - FlamagasJan 2023 – Present · 3 yrs 11 mos

Production and sale of high-quality lighters. Analyzed and developed sales flows for different client types, implementing UX/UI improvements. Defined marketplace strategy, managed the platform and oversaw campaigns. Developed and managed corporate website. Coordinated customer impact plans to improve conversion (emailing/remarketing). Defined KPIs and built dashboards to track channel performance. Managed incidents and shaped customer service policies.

E-commerce & Digital Marketing Manager · DVD DentalDec 2022 – Oct 2025 · 2 yrs 11 mos

Sales and distribution of dental materials. Led team and coordinated digital projects: ERP integration, UX improvements. Developed marketing strategy for Spain and Portugal (Inbound Marketing, social media, SEO, SEM, email marketing). Led digital projects: store-ERP integration and UX enhancements. Optimized shopping experience and conversion; coordinated online channel strategy. Web analytics and reporting: defined KPIs, analyzed trends and user behavior. Budget control and annual sales forecasting.

E-commerce & Digital Marketing Manager · DVD DentalDec 2022 – Dec 2022 · 1 mo
Digital & Product Manager · KaleosJan 2019 – Oct 2025 · 6 yrs 10 mos
General Product Manager · 24winNov 2017 – Nov 2017 · 1 mo
Digital & Product Manager · KaleosNov 2017 – Nov 2017 · 1 mo
General Product Manager · 24winNov 2017 – Oct 2025 · 8 yrs

Education· 7

Executive MBA (Desarrollo directivo en transformación digital) · EAE Business School2019 – 2021
Administración y Dirección de Empresas · Universitat Oberta Catalunya (UOC)2012 – 2016
International Business · University of California, San Diego (UCSD)2011 – 2012
Diseño Gráfico · Instituto Europeo di Design (IED)2007 – 2011

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