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I’m Justin Fay, an Emmy and Webby award-winning senior video editor and creative director with more than 20 years of experience turning complex stories into compelling, human-centered films. For nearly two decades, I’ve created documentary and impact-driven storytelling for organizations including the Bill & Melinda Gates Foundation, shaping stories around global issues, innovation, people, and social change. My work spans story development, editorial, sound design, music, motion graphics, color, and final delivery. I also helped shape Microsoft’s Power On: The Story of Xbox documentary series, bringing structure, pacing, emotion, and clarity to a large and complex story for a global audience. I’m strongest when I can take a complicated subject, find the human story inside it, and build a clear emotional arc around it. That makes this project especially compelling to me. The transformation of sargassum from an environmental problem into a regenerative resource is exactly the kind of story I’ve spent my career helping audiences understand and care about.…I’m Justin Fay, an Emmy and Webby award-winning senior video editor and creative director with more than 20 years of experience turning complex stories into compelling, human-centered films. For nearly two decades, I’ve created documentary and impact-driven storytelling for organizations including the Bill & Melinda Gates Foundation, shaping stories around global issues, innovation, people, and social change. My work spans story development, editorial, sound design, music, motion graphics, color, and final delivery. I also helped shape Microsoft’s Power On: The Story of Xbox documentary series, bringing structure, pacing, emotion, and clarity to a large and complex story for a global audience. I’m strongest when I can take a complicated subject, find the human story inside it, and build a clear emotional arc around it. That makes this project especially compelling to me. The transformation of sargassum from an environmental problem into a regenerative resource is exactly the kind of story I’ve spent my career helping audiences understand and care about.

JUSTIN FAY

Video Editor, Creative Director, Post-Production, +4

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I’m Justin Fay, an Emmy and Webby award-winning senior video editor and creative director with more than 20 years of experience turning complex stories into compelling, human-centered films. For nearly two decades, I’ve created documentary and impact-driven storytelling for organizations including the Bill & Melinda Gates Foundation, shaping stories around global issues, innovation, people, and social change. My work spans story development, editorial, sound design, music, motion graphics, color, and final delivery. I also helped shape Microsoft’s Power On: The Story of Xbox documentary series, bringing structure, pacing, emotion, and clarity to a large and complex story for a global audience. I’m strongest when I can take a complicated subject, find the human story inside it, and build a clear emotional arc around it. That makes this project especially compelling to me. The transformation of sargassum from an environmental problem into a regenerative resource is exactly the kind of story I’ve spent my career helping audiences understand and care about.…I’m Justin Fay, an Emmy and Webby award-winning senior video editor and creative director with more than 20 years of experience turning complex stories into compelling, human-centered films. For nearly two decades, I’ve created documentary and impact-driven storytelling for organizations including the Bill & Melinda Gates Foundation, shaping stories around global issues, innovation, people, and social change. My work spans story development, editorial, sound design, music, motion graphics, color, and final delivery. I also helped shape Microsoft’s Power On: The Story of Xbox documentary series, bringing structure, pacing, emotion, and clarity to a large and complex story for a global audience. I’m strongest when I can take a complicated subject, find the human story inside it, and build a clear emotional arc around it. That makes this project especially compelling to me. The transformation of sargassum from an environmental problem into a regenerative resource is exactly the kind of story I’ve spent my career helping audiences understand and care about.

Available to hire

I’m Justin Fay, an Emmy and Webby award-winning senior video editor and creative director with more than 20 years of experience turning complex stories into compelling, human-centered films.

For nearly two decades, I’ve created documentary and impact-driven storytelling for organizations including the Bill & Melinda Gates Foundation, shaping stories around global issues, innovation, people, and social change. My work spans story development, editorial, sound design, music, motion graphics, color, and final delivery.

I also helped shape Microsoft’s Power On: The Story of Xbox documentary series, bringing structure, pacing, emotion, and clarity to a large and complex story for a global audience.

I’m strongest when I can take a complicated subject, find the human story inside it, and build a clear emotional arc around it. That makes this project especially compelling to me. The transformation of sargassum from an environmental problem into a regenerative resource is exactly the kind of story I’ve spent my career helping audiences understand and care about.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Principle, Head of Creative & Brand Strategy at Quick 'n Brite

January 1, 2022 - Present

Led the creative and brand reinvention of a 70s-era cleaning product into a modern digital brand. Rebranded across video, packaging, email, and eComm, driving 4000% Walmart growth and $200K+ in DTC revenue in 8 months. Edited and produced brand video content in Adobe Premiere Pro, incorporating sound design and motion graphics to strengthen storytelling and conversion. Directed end-to-end brand creative strategy and supported production/post workflows with remote collaboration.

Principal, Head of Creative & Brand Strategy at Quick 'n Brite

January 1, 2022 - Present

Led the creative and brand reinvention of a 70s-era cleaning product into a modern digital brand. Directed creative across video, packaging, email, and eComm, driving 4000% growth at Walmart and $200K+ in DTC revenue within 8 months. Managed internal creative leadership (video editor, designer, social manager, copywriter) and agency partners. Built in-house content production workflows using AI tools, reducing turnaround times by 30%. Owned full-funnel creative for Meta, TikTok, Google, and YouTube while maintaining brand consistency across Amazon, Walmart, Shopify, and paid media.

President & Executive Creative Director at Jaya Productions

January 1, 2001 - Present

Founder of a creative agency producing Emmy-winning video content for global brands. Edited and directed Microsoft’s Emmy-winning Xbox docuseries, Power On, helping shape a Daytime Emmy and Webby-recognized documentary series. Produced content for clients including the Bill & Melinda Gates Foundation and Zulily, as well as enterprise brands. Led teams of 10–30+ across strategy, scripting, production, and post production. Integrated AI tools to streamline workflows, increase output, and reduce revision cycles while maintaining high creative standards under tight timelines.

Senior Editor & Director at Cesari Response TV

January 1, 1998 - December 31, 2002

Directed and edited national DRTV campaigns featuring talent such as Billy Mays and George Foreman, supporting major product launches. Combined high-conversion storytelling with emotional resonance to help drive large-scale sales performance. Managed creative direction and editorial execution for direct-response content with an emphasis on audience engagement and measurable results.