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I’m Jay Scott Leslie, a creative marketing leader with 10+ years in brand strategy, content creation, and digital marketing. I’m passionate about outdoor adventure, snow sports, and capturing the energy of the Canadian wilderness through authentic visual and narrative storytelling. Equally comfortable behind the camera, in front of a design desk, or managing cross-functional campaigns from concept to launch, I blend strategic thinking with hands-on craft. Canadian at heart, I draw inspiration from the natural landscape and culture that define this country and I build lasting partnerships with clients and teams through collaboration, ambition, and a results-driven mindset.…I’m Jay Scott Leslie, a creative marketing leader with 10+ years in brand strategy, content creation, and digital marketing. I’m passionate about outdoor adventure, snow sports, and capturing the energy of the Canadian wilderness through authentic visual and narrative storytelling. Equally comfortable behind the camera, in front of a design desk, or managing cross-functional campaigns from concept to launch, I blend strategic thinking with hands-on craft. Canadian at heart, I draw inspiration from the natural landscape and culture that define this country and I build lasting partnerships with clients and teams through collaboration, ambition, and a results-driven mindset.

Jay Scott Leslie

Graphic Designer, Creative Director, Filmmaker, +3

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I’m Jay Scott Leslie, a creative marketing leader with 10+ years in brand strategy, content creation, and digital marketing. I’m passionate about outdoor adventure, snow sports, and capturing the energy of the Canadian wilderness through authentic visual and narrative storytelling. Equally comfortable behind the camera, in front of a design desk, or managing cross-functional campaigns from concept to launch, I blend strategic thinking with hands-on craft. Canadian at heart, I draw inspiration from the natural landscape and culture that define this country and I build lasting partnerships with clients and teams through collaboration, ambition, and a results-driven mindset.…I’m Jay Scott Leslie, a creative marketing leader with 10+ years in brand strategy, content creation, and digital marketing. I’m passionate about outdoor adventure, snow sports, and capturing the energy of the Canadian wilderness through authentic visual and narrative storytelling. Equally comfortable behind the camera, in front of a design desk, or managing cross-functional campaigns from concept to launch, I blend strategic thinking with hands-on craft. Canadian at heart, I draw inspiration from the natural landscape and culture that define this country and I build lasting partnerships with clients and teams through collaboration, ambition, and a results-driven mindset.

Available to hire

I’m Jay Scott Leslie, a creative marketing leader with 10+ years in brand strategy, content creation, and digital marketing. I’m passionate about outdoor adventure, snow sports, and capturing the energy of the Canadian wilderness through authentic visual and narrative storytelling.

Equally comfortable behind the camera, in front of a design desk, or managing cross-functional campaigns from concept to launch, I blend strategic thinking with hands-on craft. Canadian at heart, I draw inspiration from the natural landscape and culture that define this country and I build lasting partnerships with clients and teams through collaboration, ambition, and a results-driven mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Principal at Jay Leslie Strategy

January 1, 2025 - October 29, 2025

Provide strategic marketing consulting for government, professional services, and technology. Designed go-to-market strategies and digital campaigns for clients including OCIL (Government of Canada), Sage Research, and Xtract One Technologies (AI security SaaS). Delivered B2B and B2C demand generation campaigns, driving pipeline growth. Oversaw creative direction, content development, and digital marketing execution, ensuring alignment with revenue objectives.

Director of Marketing at RE/MAX Performance

December 31, 2024 - December 31, 2024

Led the full marketing function for one of Winnipeg’s largest real estate brokerages, managing a $200K budget and a cross-functional team. Launched data-driven campaigns that generated a 25% increase in recruitment pipeline. Implemented scalable brand architecture across 80+ sales agents and two locations. Aligned marketing with sales and operations, optimizing CRM, automation, and digital tools for improved pipeline visibility. Built and managed vendor/media relationships to extend reach.

Co-Founder & CEO at Full Service Digital Agency

July 31, 2023 - July 31, 2023

Founded and scaled a digital agency specializing in brand strategy, digital marketing, and UI/UX, growing from $0 to $1M ARR in 5 years. Closed enterprise contracts with clients including Government of Canada, Economic Development Winnipeg, Tech West Canada, and Canadian Museum for Human Rights. Delivered demand generation and account-based marketing campaigns, improving client acquisition for B2B and B2C organizations. Built and led a high-performing team of designers, developers, and creative directors, fostering a culture of collaboration and innovation. Earned multiple awards for creative excellence, including Best Website Design (2019) and Best Visual Identity (2021).

Founder & CEO at Full Current

July 31, 2023 - July 31, 2023

Founded and scaled a boutique digital agency specializing in brand strategy, digital marketing, and UI/UX. Grew revenue to over $1M ARR with clients across Canada. Led new business development, closing contracts with Government of Canada, Economic Development Winnipeg, Tech West Canada, Canadian Museum for Human Rights, and multiple agricultural organizations. Delivered marketing campaigns for SeCan, Zehrs Seed, Munro Farm Supplies, Vanstone, and AgWest, positioning brands for growth in competitive markets. Built and managed a high-performing team of designers, developers, and creative directors, fostering collaboration and innovation. Earned recognition with Best Website Design (2019) and Best Visual Identity (2021) from the Advertising Association of Winnipeg.

Independent Marketing & Event Consultant at Self-Employed / Independent

January 1, 2019 - October 29, 2025

Executed large-scale event strategies and activations for tier 1 tradeshows including MWC Barcelona, Web Summit, Canada’s Farm Progress, and Pacific Dental Conference. Designed and led end-to-end event programs for clients including Just Eat, Skip The Dishes, and the Government of Canada, spanning B2B and B2C contexts. Built event frameworks aligned with client roadmaps, marketing priorities, and executive objectives; ensured consistent brand experiences across global markets. Directed cross-functional and contingent teams; negotiated and managed vendor and venue contracts valued in the multi-millions. Implemented event reporting processes and post-event debriefs to drive continuous improvement.

Marketing Manager at Canadian Western Bank

December 31, 2016 - December 31, 2016

Directed national marketing efforts for Canada’s largest equipment financing company ($1B+ annual revenue). Increased partner engagement by 40% and sales by 25% through expanded vendor and broker programs. Led corporate rebrand during a $300M acquisition, increasing market share by 10%. Implemented digital automation and CRM systems, improving conversion by 25% and sales efficiency by 20%.

Marketing Manager at CWB National Leasing

January 31, 2016 - January 31, 2016

Led marketing operations for Canada’s largest equipment financing company, supporting national growth initiatives. Drove a 25% increase in sales through vendor and broker channel expansion. Oversaw marketing strategy during a $300M acquisition and rebrand; implemented digital automation and CRM systems, increasing conversion by 25%.