Hi there! I’m Jayme Kovacs, a B2B events and demand generation professional who thrives at the intersection of marketing and sales. Over the past 3+ years, I’ve built and executed strategic calendars of tradeshows, conferences, and webinars that drive pipeline and raise brand visibility. I excel at turning big ideas into end-to-end event programs—handling logistics, booth design, on-site execution, and post-event analysis while juggling vendor relationships, budgets, and ROI tracking. I’m a collaborative cross-functional partner who aligns event outcomes with broader marketing and sales goals. I’m comfortable with non-standard hours and travel, and I pride myself on clear stakeholder communication and delivering measurable business impact through well-executed event programs.

Jayme Kovacs

Hi there! I’m Jayme Kovacs, a B2B events and demand generation professional who thrives at the intersection of marketing and sales. Over the past 3+ years, I’ve built and executed strategic calendars of tradeshows, conferences, and webinars that drive pipeline and raise brand visibility. I excel at turning big ideas into end-to-end event programs—handling logistics, booth design, on-site execution, and post-event analysis while juggling vendor relationships, budgets, and ROI tracking. I’m a collaborative cross-functional partner who aligns event outcomes with broader marketing and sales goals. I’m comfortable with non-standard hours and travel, and I pride myself on clear stakeholder communication and delivering measurable business impact through well-executed event programs.

Available to hire

Hi there! I’m Jayme Kovacs, a B2B events and demand generation professional who thrives at the intersection of marketing and sales. Over the past 3+ years, I’ve built and executed strategic calendars of tradeshows, conferences, and webinars that drive pipeline and raise brand visibility. I excel at turning big ideas into end-to-end event programs—handling logistics, booth design, on-site execution, and post-event analysis while juggling vendor relationships, budgets, and ROI tracking.

I’m a collaborative cross-functional partner who aligns event outcomes with broader marketing and sales goals. I’m comfortable with non-standard hours and travel, and I pride myself on clear stakeholder communication and delivering measurable business impact through well-executed event programs.

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Work Experience

Digital Marketing Coordinator at Informa Markets
October 1, 2023 - October 1, 2025
Led end-to-end planning for third-party B2B tradeshows and conferences (including MAGIC and COTERIE), overseeing logistics, booth design, on-site management, and coordination with Sales and Marketing to ensure event objectives supported pipeline goals for programs reaching 80,000+ buyers per show. Drove event marketing campaigns to maximize booth traffic and lead generation across email, social, and web, collaborating with Sales and Marketing to align campaigns with demand generation objectives and deliver measurable pipeline impact. Managed vendor relationships, contracts, and budgets across concurrent programs; processed POs, reconciled invoices, and ensured on-budget delivery while preserving premium brand experience. Tracked KPIs, ROI, and post-event performance using HubSpot and internal analytics, providing recommendations for continuous improvement and regular leadership updates. Executed both in-person and virtual events (webinars) with comprehensive logistics, registration pla
Marketing Intern at Digital Resource
May 1, 2022 - August 1, 2022
Supported B2B demand generation campaigns and event marketing coordination for agency clients; managed logistics, vendor communications, and performance tracking via Airtable and Google Workspace.
Public Relations Intern at PublicCity PR
May 1, 2019 - August 1, 2019
Supported B2B event planning and brand visibility initiatives for lifestyle and hospitality clients; assisted with vendor management, post-event reporting, and stakeholder communications.
Advertising Intern at G & G Advertising
June 1, 2018 - August 1, 2018
Assisted with campaign coordination, vendor communications, and event marketing support for boutique agency clients.

Education

Bachelor of Arts in Communication at Oakland University, Rochester MI
January 11, 2030 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services