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I’m Jay Payton, a copywriter and brand storyteller who writes both the line that makes someone feel something and the line that makes them act. With five years across fashion, beauty, and lifestyle, I build full-funnel conversion copy—email flows, landing pages, product pages, and paid social—while also shaping brand voice, positioning, taglines, and campaign language to carry through everything that ships. My instinct for what holds attention comes from performance: I also write short-form video scripts for a fashion/fragrance/lifestyle audience of about 107,000, using retention-style thinking to earn that first line and keep momentum. I’ve led web content for a fashion/beauty publication, developed messaging and pitch materials for commercial partners, and written editorial and destination-style features with a focus on specificity, structure, and verified details.…I’m Jay Payton, a copywriter and brand storyteller who writes both the line that makes someone feel something and the line that makes them act. With five years across fashion, beauty, and lifestyle, I build full-funnel conversion copy—email flows, landing pages, product pages, and paid social—while also shaping brand voice, positioning, taglines, and campaign language to carry through everything that ships. My instinct for what holds attention comes from performance: I also write short-form video scripts for a fashion/fragrance/lifestyle audience of about 107,000, using retention-style thinking to earn that first line and keep momentum. I’ve led web content for a fashion/beauty publication, developed messaging and pitch materials for commercial partners, and written editorial and destination-style features with a focus on specificity, structure, and verified details.

Jay Payton

Copywriter, Content Producer, Brand Strategist, +5

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I’m Jay Payton, a copywriter and brand storyteller who writes both the line that makes someone feel something and the line that makes them act. With five years across fashion, beauty, and lifestyle, I build full-funnel conversion copy—email flows, landing pages, product pages, and paid social—while also shaping brand voice, positioning, taglines, and campaign language to carry through everything that ships. My instinct for what holds attention comes from performance: I also write short-form video scripts for a fashion/fragrance/lifestyle audience of about 107,000, using retention-style thinking to earn that first line and keep momentum. I’ve led web content for a fashion/beauty publication, developed messaging and pitch materials for commercial partners, and written editorial and destination-style features with a focus on specificity, structure, and verified details.…I’m Jay Payton, a copywriter and brand storyteller who writes both the line that makes someone feel something and the line that makes them act. With five years across fashion, beauty, and lifestyle, I build full-funnel conversion copy—email flows, landing pages, product pages, and paid social—while also shaping brand voice, positioning, taglines, and campaign language to carry through everything that ships. My instinct for what holds attention comes from performance: I also write short-form video scripts for a fashion/fragrance/lifestyle audience of about 107,000, using retention-style thinking to earn that first line and keep momentum. I’ve led web content for a fashion/beauty publication, developed messaging and pitch materials for commercial partners, and written editorial and destination-style features with a focus on specificity, structure, and verified details.

Available to hire

I’m Jay Payton, a copywriter and brand storyteller who writes both the line that makes someone feel something and the line that makes them act. With five years across fashion, beauty, and lifestyle, I build full-funnel conversion copy—email flows, landing pages, product pages, and paid social—while also shaping brand voice, positioning, taglines, and campaign language to carry through everything that ships.

My instinct for what holds attention comes from performance: I also write short-form video scripts for a fashion/fragrance/lifestyle audience of about 107,000, using retention-style thinking to earn that first line and keep momentum. I’ve led web content for a fashion/beauty publication, developed messaging and pitch materials for commercial partners, and written editorial and destination-style features with a focus on specificity, structure, and verified details.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Contributing Feature Writer at WorldAtlas

January 1, 2025 - December 31, 2026

Write long-form destination features under a strict house rulebook for structure, diction, and specificity across six state series. Source and verify every claim before submission, building each entry around named subjects and concrete details rather than generic descriptions.

Lead Copywriter and Web Content Manager at AMAZING Magazine

January 1, 2025 - Present

Write and edit fashion, beauty, and lifestyle features while maintaining a consistent house voice across contributors. Develop campaign and pitch decks that sell creative concepts to commercial partners, covering idea, audience, and plan. Manage the publication’s Squarespace site, including the launch of a new beauty vertical.

Copywriter and Creative Consultant (Creative Copy by Jay) at Creative Copy by Jay

January 1, 2021 - Present

Write full-funnel conversion copy across email flows, landing pages, product pages, and paid social (welcome, abandoned cart, win-back). Build brand voice and positioning from scratch, including messaging frameworks, tone guides, taglines, and campaign lines, then apply them through copy that ships. Translate creative and campaign briefs across tonal registers, from premium and restrained to loud direct response. Also create short-form video scripts for a fashion/beauty/lifestyle audience using retention-informed hooks, angles, and performance creative.

Copywriter and Creative Consultant (Lead Copywriting) at Creative Copy by Jay

January 1, 2021 - Present

Write full-funnel conversion copy across email flows, landing pages, product pages, and paid social, including welcome, abandoned cart, and win-back sequences. Build brand voice and positioning from scratch (messaging frameworks, tone guides, taglines, and campaign lines) and carry them through to production-ready copy. Work across premium, restrained, and loud direct-response tonal registers based on client briefs.

Short-Form Script Writer and Performance Creative at @jaypaytonn

January 1, 2021 - Present

Write and produce short-form video scripts where the first line must earn the next eight seconds for a fashion/fragrance/lifestyle audience of roughly 107,000. Develop hook and messaging angles for branded content and performance creative, including signed partnerships with Vuliwear and DRYWORLD. Contribute scripts and performance assets while remaining rostered on Brkaway and Insense.

Copywriter and Creative Consultant at Creative Copy by Jay

January 1, 2021 - Present

Write full-funnel conversion copy across email flows, landing pages, product pages, and paid social, including welcome, abandoned cart, and win-back sequences. Build brand voice and positioning from scratch—creating messaging frameworks, tone guides, taglines, and campaign lines—and carry them through to shipped copy. Adapt to multiple tonal registers, from premium and restrained to loud direct response, working from briefs and campaign materials.

Education

Bachelor of Arts (Marketing) at California Baptist University

January 1, 2023 - December 31, 2023

Bachelor of Arts, Marketing at California Baptist University

January 1, 2023 - January 1, 2023

Bachelor of Arts, Marketing at California Baptist University

January 1, 2023 - January 1, 2023

Bachelor of Arts, Marketing (Digital Marketing and Consumer Psychology) at California Baptist University

January 1, 2023 - January 1, 2023