Available to hire
Hi there! I’m Jane Babst, a senior designer who thrives on turning complex ideas into engaging digital and print assets. I’ve helped international clients across agency, healthcare, transit, education, and science publishing bring bold ideas to life with a mix of AI-enabled and traditional design workflows.
I’m proficient in the Adobe Creative Suite, HTML5/CSS, and Figma, and I enjoy mentoring designers to deliver high-impact results. I work well in fast-paced teams, collaborating with marketers, developers, and stakeholders to craft assets that drive engagement and ROI.
Experience Level
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Intermediate
Language
English
Fluent
Work Experience
Freelance Email Designer at Mercy University
September 1, 2021 - June 20, 2024Created visually engaging, responsive email templates aligned with client branding and marketing strategies. Leveraged A/B testing and performance analytics to drive engagement and conversions. Crafted distinctive email headers, icons, and layouts that boosted user engagement across over 50 campaigns. Developed responsive email templates using HTML5 and CSS, enhancing mobile open rates. Executed industry best practices for email deliverability, reducing bounce rates for a subscriber base of over 100,000.
Freelance Digital Graphic Designer at Prime Media
February 1, 2022 - June 20, 2024Created visually compelling graphics for digital platforms that elevate brand presence and engage target audiences. Delivered creative digital assets for marketing and presentation materials, enhancing brand visibility for over 30 clients and significantly improving customer engagement. Designed and produced scientific illustrations, graphs, charts, flyers, ads, toolkits, and sell sheets, reducing client turnaround times. Collaborated with cross-functional teams to develop data-driven visuals that bolstered campaign ROI and generated an additional $5,000 in monthly revenue.
Senior Designer at Springer Nature
August 1, 2007 - October 31, 2024Led creative design strategy for global advertising campaigns in biotechnology, healthcare, and education sectors. Managed over 100 projects for clients including Shell, Harvard, and Pfizer to enhance campaign performance. Produced digital and print assets using Photoshop, Illustrator, HTML5, and motion graphics, driving client engagement and contributing an additional $50K in quarterly revenue. Oversaw rich media banner development by coordinating with external vendor Adventive, streamlining delivery on multi-million-dollar portfolios. Mentored junior designers in digital design and coding best practices, significantly boosting team productivity and project quality.
Digital Graphic Designer at Prime Education
February 1, 2022 - PresentCreated digital assets for marketing and educational initiatives; produced responsive emails and visuals, and collaborated with cross-functional teams to drive campaign impact.
Graphic Production Designer at Dallas Area Rapid Transit
July 1, 2025 - December 1, 2025Produced large-format digital and print assets for transit campaigns, ensuring brand consistency and timely delivery while coordinating with external vendors.
Email Designer at Mercy University
September 1, 2021 - PresentCreated distinctive email headers, icons, and layouts in Figma that boosted user engagement across over 50 campaigns. Developed responsive email templates using HTML5 and CSS. Iterated on designs based on stakeholder feedback and performance data, incorporating revisions efficiently within sprint cycles. Collaborated in an Agile workflow with marketing managers, developers, and stakeholders to deliver assets on tight timelines.
Education
BFA in Experimental Art at Ontario College of Art and Design (OCAD)
January 11, 2030 - February 20, 2026Foundation Year in Art at Canterbury College of Art
January 11, 2030 - February 20, 2026BFA in Fine Art at Canterbury College of Art
January 11, 2030 - February 20, 2026BFA in Experimental Art at Ontario College of Art and Design (OCAD)
January 11, 2030 - February 20, 2026BFA in Fine Art at Canterbury College of Art
January 11, 2030 - February 20, 2026Foundation Year in Art at Brighton Polytechnic College of Art
January 11, 2030 - February 20, 2026Qualifications
Dorothy Stevens Scholarship
January 11, 2030 - February 20, 2026OCAD Silver Medal
January 11, 2030 - February 20, 2026Industry Experience
Healthcare, Life Sciences, Education, Non-Profit Organization, Media & Entertainment, Transportation & Logistics, Professional Services
Experience Level
Expert
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Intermediate
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