Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a resourceful performance marketing strategist with 6+ years of agency experience, specializing in SEM, SEO, CRO, and web analytics to drive real, measurable growth for clients. I excel at turning data into actionable strategies that boost online visibility, acquire customers, and optimize return on ad spend across diverse industries. I hold Google Ads, Microsoft Ads, Facebook/Meta Ads, Google Tag Manager, Google My Business, SEMrush, RankMath, Yoast, and other certifications. Colleagues describe me as a relentless innovator who blends analytical rigor with creative experimentation to deliver results for high-growth teams and their clients.…I am a resourceful performance marketing strategist with 6+ years of agency experience, specializing in SEM, SEO, CRO, and web analytics to drive real, measurable growth for clients. I excel at turning data into actionable strategies that boost online visibility, acquire customers, and optimize return on ad spend across diverse industries. I hold Google Ads, Microsoft Ads, Facebook/Meta Ads, Google Tag Manager, Google My Business, SEMrush, RankMath, Yoast, and other certifications. Colleagues describe me as a relentless innovator who blends analytical rigor with creative experimentation to deliver results for high-growth teams and their clients.

Jacob Bawolek

Digital Marketer, PPC Manager, Marketing Strategist, +5





I am a resourceful performance marketing strategist with 6+ years of agency experience, specializing in SEM, SEO, CRO, and web analytics to drive real, measurable growth for clients. I excel at turning data into actionable strategies that boost online visibility, acquire customers, and optimize return on ad spend across diverse industries. I hold Google Ads, Microsoft Ads, Facebook/Meta Ads, Google Tag Manager, Google My Business, SEMrush, RankMath, Yoast, and other certifications. Colleagues describe me as a relentless innovator who blends analytical rigor with creative experimentation to deliver results for high-growth teams and their clients.…I am a resourceful performance marketing strategist with 6+ years of agency experience, specializing in SEM, SEO, CRO, and web analytics to drive real, measurable growth for clients. I excel at turning data into actionable strategies that boost online visibility, acquire customers, and optimize return on ad spend across diverse industries. I hold Google Ads, Microsoft Ads, Facebook/Meta Ads, Google Tag Manager, Google My Business, SEMrush, RankMath, Yoast, and other certifications. Colleagues describe me as a relentless innovator who blends analytical rigor with creative experimentation to deliver results for high-growth teams and their clients.

Available to hire

I am a resourceful performance marketing strategist with 6+ years of agency experience, specializing in SEM, SEO, CRO, and web analytics to drive real, measurable growth for clients. I excel at turning data into actionable strategies that boost online visibility, acquire customers, and optimize return on ad spend across diverse industries.

I hold Google Ads, Microsoft Ads, Facebook/Meta Ads, Google Tag Manager, Google My Business, SEMrush, RankMath, Yoast, and other certifications. Colleagues describe me as a relentless innovator who blends analytical rigor with creative experimentation to deliver results for high-growth teams and their clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Media Manager at Franklin Madison

July 1, 2023 - Present

Leading client-facing digital marketing strategies and driving growth across 50+ key client accounts totaling $100M+ in annual revenue. Created and implemented strategic processes and technologies that delivered 11% year-over-year growth in digital revenues for 2023. Recommended SEM, SEO, PPC, and CRO strategies for clients like LifeLock, Peloton, and ADT. Took over management of agency’s own advertising campaign and delivered 35% decrease in Cost per Lead.

Senior Digital Media Analyst at SeQuel Response

July 1, 2023 - October 8, 2025

Reported to the Vice President of Digital Media, tasked with building, managing, and optimizing performance marketing campaigns for a range of agency clients. Helped develop a methodology for digital integration that successfully increased direct mail sales rate by 20 to 25% by “surrounding” mail prospects with display, native, paid social, and Connected TV ads. Implemented web analytics and automation software that improved reporting efficiency 4X and reduced error rate from 15% to <1%. Conducted series of A/B and multivariate testing for highest-grossing agency client, which collectively yielded a 206% increase in client’s conversion rate from 2021 to 2023.

Digital Marketing Specialist at Partners in Development

October 1, 2018 - October 8, 2025

Brought into consulting company in 2016 to provide innovative customer acquisition strategies and enhance web presence. Utilized email marketing, keyword research, web analytics, Search Engine Optimization, and Conversion Rate Optimization techniques to increase website visibility by 50% year-over-year. Generated two directly-attributable new clients worth ~20% of 2017 total revenue, via email marketing.

Digital Media Manager at Franklin Madison

July 1, 2023 - Present

Appointed to manager role for this direct marketing agency, responsible for leading client-facing digital marketing strategies and driving growth across 50+ key client accounts totaling $100M+ in annual revenue. Created and implemented strategic processes and technologies that delivered 11% year-over-year growth in digital revenues for 2023 fiscal year. Responsible for recommending SEM, SEO, PPC, and CRO strategies for clients.

Senior Digital Media Analyst at SeQuel Response

July 31, 2023 - October 8, 2025

Reported to the Vice President of Digital Media; built, managed, and optimized performance marketing campaigns for a range of agency clients. Helped develop a methodology for digital integration that increased direct mail sales rate by 20-25% by surrounding mail prospects with display, native, paid social, and Connected TV ads. Implemented web analytics and automation software improving reporting efficiency 4x and reducing error rate from 15% to <1%. Conducted A/B and multivariate testing, yielding a 206% increase in client conversions 2021-2023.

Digital Marketing Specialist at Partners in Development

October 31, 2018 - October 8, 2025

Brought into a consulting firm to provide innovative customer acquisition strategies and enhance web presence. Used email marketing, keyword research, web analytics, SEO, and CRO to increase site visibility by 50% YoY. Generated two directly attributable new clients worth ~20% of 2017 total revenue.

Digital Media Manager at Franklin Madison

July 1, 2023 - Present

Appointed to a manager role for this direct marketing agency, responsible for leading client-facing digital marketing strategies and driving growth across 50+ key client accounts totaling $100M+ in annual revenue. Created and implemented strategic processes and technologies that delivered 11% year-over-year growth in digital revenues for the 2023 fiscal year. Responsible for recommending SEM, SEO, PPC, and CRO strategies for clients such as LifeLock, Peloton, and ADT. Took over management of the agency’s own advertising campaigns and delivered a 35% decrease in Cost per Lead.

Senior Digital Media Analyst at Sequel Response

July 1, 2023 - October 8, 2025

Reported to the Vice President of Digital Media, tasked with building, managing, and optimizing performance marketing campaigns for a range of agency clients. Helped develop a methodology for digital integration that increased direct mail sales rate by 20–25% by surrounding mail prospects with display, native, paid social, and Connected TV ads. Implemented web analytics and automation software that improved reporting efficiency 4X and reduced error rate from 15% to <1%. Conducted series of A/B and multivariate tests for high-grossing agency clients, collectively yielding a 206% increase in conversion rate from 2021 to 2023.

Digital Marketing Specialist at Partners in Development

October 1, 2018 - October 8, 2025

Brought into a consulting firm to provide innovative customer acquisition strategies and enhance web presence. Utilized email marketing, keyword research, web analytics, SEO, and CRO techniques to increase website visibility by 50% year-over-year. Generated two directly attributable new clients worth ~20% of 2017 total revenue via email marketing.

Digital Media Manager at Franklin Madison

July 1, 2023 - Present

Led client-facing digital marketing strategies for 50+ accounts totaling $100M+ in annual revenue. Implemented strategic processes and technologies that delivered 11% year-over-year growth in digital revenues for the 2023 fiscal year. Recommended SEM, SEO, PPC, and CRO strategies for clients like LifeLock, Peloton, and ADT. Took over the agency’s own advertising campaign and achieved a 35% decrease in Cost per Lead.

Senior Digital Media Analyst at SeQuel Response

July 1, 2023 - October 8, 2025

Built and optimized performance marketing campaigns across a range of agency clients. Developed a digital integration methodology that increased direct mail sales rate by 20–25% by surrounding mail prospects with display, native, paid social, and Connected TV ads. Implemented web analytics and automation software that improved reporting efficiency 4x and reduced error rate from 15% to <1%. Led A/B and multivariate testing for the highest-grossing agency client, yielding a 206% increase in conversion rate from 2021 to 2023.

Digital Marketing Specialist at Partners in Development

October 1, 2018 - October 8, 2025

Provided innovative customer acquisition strategies and enhanced web presence using email marketing, keyword research, web analytics, SEO, and CRO to increase website visibility by 50% year-over-year. Generated two directly-attributable new clients worth ~20% of 2017 total revenue via email marketing.

Digital Media Manager at Franklin Madison

July 1, 2023 - Present

Appointed to lead this direct marketing agency's digital marketing programs, driving SEM, SEO, PPC, CRO, and analytics across 50+ key client accounts and contributing to $100M+ in annual revenue. Created and implemented scalable processes and technologies that delivered 11% year-over-year growth in digital revenues for 2023. Led recommendations for SEM, SEO, PPC, and CRO strategies for clients such as LifeLock, Peloton, and ADT, and subsequently managed the agency's own advertising campaign, achieving a 35% reduction in Cost per Lead.

Senior Digital Media Analyst at Sequel Response

July 31, 2023 - October 11, 2025

Reported to the Vice President of Digital Media, tasked with building, managing, and optimizing performance marketing campaigns for a range of agency clients. Helped develop a digital integration methodology that increased direct mail sales by 20–25% by surrounding mail prospects with display, native, paid social, and Connected TV ads. Implemented web analytics and automation software that improved reporting efficiency 4X and reduced error rate from 15% to under 1%. Conducted A/B and multivariate testing for top agency clients, yielding a 206% increase in conversion rate from 2021 to 2023.

Digital Marketing Specialist at Partners in Development

October 31, 2018 - October 11, 2025

Joined a consulting firm in 2016 to provide innovative customer acquisition strategies and enhance web presence. Leveraged email marketing, keyword research, web analytics, SEO, and CRO to boost website visibility by 50% year-over-year. Generated two directly attributable new clients worth ~20% of 2017 total revenue via targeted email marketing.