John Brian Lancon
Hi, I’m John Brian Lancon, a Communications & Operations Specialist with a decade of experience in building and optimizing communities, lifecycle management, and technical support for B2B and SaaS startups.
About
Hi, I’m John Brian Lancon, a Communications & Operations Specialist with a decade of experience in building and optimizing communities, lifecycle management, and technical support for B2B and SaaS startups. I’ve designed end-to-end community infrastructures, launched acquisition funnels, and created retention loops that translate engagement into product insights. My work blends strategic storytelling with data-driven execution to align cross-functional teams and drive measurable growth.
I’ve led multi-channel content ecosystems, managed high-volume support operations, and collaborated with teams at organizations like Murasaki and Warframe to streamline processes, reduce CAC, and scale communities. I’m passionate about proactive, transparent communication, rigorous governance, and practical roadmaps that keep stakeholders and customers aligned while delivering tangible impact.
- 11 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Gaming
- Software & Internet
- Professional Services
- Media & Entertainment
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Work experience· 8 roles
Owned end-to-end community lifecycle; built acquisition funnels and onboarding frameworks; led GTM initiatives for B2B and SaaS verticals; reduced CAC by 50% through optimized ad strategies; managed content and social ecosystem; authored technical white papers; drove multi-channel engagement; designed visuals; established high-volume workflows for billing disputes, logistics, executive support, and fraud mitigation at scale.
Produced SEO-optimized editorial content targeting high-intent long-tail queries; leveraged Ahrefs and KPIs to streamline research and content generation; translated complex dev docs into accessible user guides and white papers, breaking down dense mechanisms without sacrificing accuracy.
Spearheaded community infrastructure for the e-pick Pokémon TCG platform and DLPay crypto integration with DLSite; launched campaigns growing user base from 0 to 12k+ active members; managed official Twitter and Instagram accounts; designed assets in Canva and scheduled content to maximize organic reach; developed wireframes and landing pages; executed gamified user acquisitions; authored white papers and articles; organized 70+ events to boost engagement; implemented onboarding strategy and built internal advocates to raise retention.
Education
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