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Commercially driven acquisition and performance marketing leader with 8+ years scaling international growth across iGaming, SaaS and mobile apps. Leads large-scale paid media portfolios, high-performing teams, and measurable commercial growth through acquisition strategy, automation, analytics and AI-driven marketing innovation. Specialises in user acquisition across Google, Meta and emerging paid social/platforms, with strong focus on GA4/GTM implementation, attribution, ETL pipelines and SQL-based analysis to continuously improve acquisition efficiency and long-term value.…Commercially driven acquisition and performance marketing leader with 8+ years scaling international growth across iGaming, SaaS and mobile apps. Leads large-scale paid media portfolios, high-performing teams, and measurable commercial growth through acquisition strategy, automation, analytics and AI-driven marketing innovation. Specialises in user acquisition across Google, Meta and emerging paid social/platforms, with strong focus on GA4/GTM implementation, attribution, ETL pipelines and SQL-based analysis to continuously improve acquisition efficiency and long-term value.

Joe Bond

Performance Marketer, Growth Marketer, PPC Manager, +2

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Commercially driven acquisition and performance marketing leader with 8+ years scaling international growth across iGaming, SaaS and mobile apps. Leads large-scale paid media portfolios, high-performing teams, and measurable commercial growth through acquisition strategy, automation, analytics and AI-driven marketing innovation. Specialises in user acquisition across Google, Meta and emerging paid social/platforms, with strong focus on GA4/GTM implementation, attribution, ETL pipelines and SQL-based analysis to continuously improve acquisition efficiency and long-term value.…Commercially driven acquisition and performance marketing leader with 8+ years scaling international growth across iGaming, SaaS and mobile apps. Leads large-scale paid media portfolios, high-performing teams, and measurable commercial growth through acquisition strategy, automation, analytics and AI-driven marketing innovation. Specialises in user acquisition across Google, Meta and emerging paid social/platforms, with strong focus on GA4/GTM implementation, attribution, ETL pipelines and SQL-based analysis to continuously improve acquisition efficiency and long-term value.

Available to hire

Commercially driven acquisition and performance marketing leader with 8+ years scaling international growth across iGaming, SaaS and mobile apps. Leads large-scale paid media portfolios, high-performing teams, and measurable commercial growth through acquisition strategy, automation, analytics and AI-driven marketing innovation.

Specialises in user acquisition across Google, Meta and emerging paid social/platforms, with strong focus on GA4/GTM implementation, attribution, ETL pipelines and SQL-based analysis to continuously improve acquisition efficiency and long-term value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of Global Platform Management (UK) at Making Science

January 1, 2025 - Present

Oversee approximately £20M in paid media investment across international client accounts. Lead and mentor a team of 6 specialists across acquisition, analytics and platform operations. Helped secure and scale a major international iGaming client targeting expansion across 20 markets with projected media spend of £100M by 2027. Built AI-powered creative iteration workflows to accelerate testing and optimisation. Developed invoicing automation systems improving operational efficiency and scalability. Lead cross-channel acquisition campaigns across Google, Meta, TikTok, Snapchat and programmatic channels.

Senior Account Manager at Making Science

January 1, 2021 - January 1, 2025

Managed large-scale acquisition campaigns across gaming, SaaS and mobile app verticals. Scaled client media spend from €60K to €120K monthly while maintaining acquisition efficiency. Managed ETL pipelines integrating MMP and advertising platform data. Delivered GTM and Google Analytics implementations from scratch across multiple environments. Led strategic account restructures to improve scalability and attribution accuracy.

Digital Acquisition Executive at Football Index

January 1, 2019 - January 1, 2021

Managed paid acquisition across paid social, display, affiliates and programmatic channels. Worked with AppsFlyer, Google Analytics, Looker and Mixpanel. Optimised campaigns based on projected GGR, customer value and acquisition efficiency.