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I’m a marketing leader with 10+ years of experience helping B2B companies turn marketing into a true driver of growth. I specialize in demand generation and go-to-market strategy, with a focus on translating complex, technical products into clear, compelling narratives, and building multi-channel programs that drive pipeline and revenue. I’ve owned significant pipeline targets and work closely with sales to ensure marketing is directly tied to business outcomes. I’m both strategic and hands-on, and enjoy testing, learning, and refining what works in creative ways. I’m passionate about leading and developing high performing teams, and care deeply about creating strong, collaborative environments. I’m motivated by building things that scale like pipeline, programs, and teams, and doing it in a thoughtful, data-informed way. Outside of work, you’ll usually find me outdoors, hiking, running, skiing, traveling, or reading a good book.…I’m a marketing leader with 10+ years of experience helping B2B companies turn marketing into a true driver of growth. I specialize in demand generation and go-to-market strategy, with a focus on translating complex, technical products into clear, compelling narratives, and building multi-channel programs that drive pipeline and revenue. I’ve owned significant pipeline targets and work closely with sales to ensure marketing is directly tied to business outcomes. I’m both strategic and hands-on, and enjoy testing, learning, and refining what works in creative ways. I’m passionate about leading and developing high performing teams, and care deeply about creating strong, collaborative environments. I’m motivated by building things that scale like pipeline, programs, and teams, and doing it in a thoughtful, data-informed way. Outside of work, you’ll usually find me outdoors, hiking, running, skiing, traveling, or reading a good book.

Jess Carolin

Content Creator, Marketing Strategist, Growth Marketer, +6

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I’m a marketing leader with 10+ years of experience helping B2B companies turn marketing into a true driver of growth. I specialize in demand generation and go-to-market strategy, with a focus on translating complex, technical products into clear, compelling narratives, and building multi-channel programs that drive pipeline and revenue. I’ve owned significant pipeline targets and work closely with sales to ensure marketing is directly tied to business outcomes. I’m both strategic and hands-on, and enjoy testing, learning, and refining what works in creative ways. I’m passionate about leading and developing high performing teams, and care deeply about creating strong, collaborative environments. I’m motivated by building things that scale like pipeline, programs, and teams, and doing it in a thoughtful, data-informed way. Outside of work, you’ll usually find me outdoors, hiking, running, skiing, traveling, or reading a good book.…I’m a marketing leader with 10+ years of experience helping B2B companies turn marketing into a true driver of growth. I specialize in demand generation and go-to-market strategy, with a focus on translating complex, technical products into clear, compelling narratives, and building multi-channel programs that drive pipeline and revenue. I’ve owned significant pipeline targets and work closely with sales to ensure marketing is directly tied to business outcomes. I’m both strategic and hands-on, and enjoy testing, learning, and refining what works in creative ways. I’m passionate about leading and developing high performing teams, and care deeply about creating strong, collaborative environments. I’m motivated by building things that scale like pipeline, programs, and teams, and doing it in a thoughtful, data-informed way. Outside of work, you’ll usually find me outdoors, hiking, running, skiing, traveling, or reading a good book.

Available to hire

New York, United States

I’m a marketing leader with 10+ years of experience helping B2B companies turn marketing into a true driver of growth.

I specialize in demand generation and go-to-market strategy, with a focus on translating complex, technical products into clear, compelling narratives, and building multi-channel programs that drive pipeline and revenue. I’ve owned significant pipeline targets and work closely with sales to ensure marketing is directly tied to business outcomes.

I’m both strategic and hands-on, and enjoy testing, learning, and refining what works in creative ways. I’m passionate about leading and developing high performing teams, and care deeply about creating strong, collaborative environments.

I’m motivated by building things that scale like pipeline, programs, and teams, and doing it in a thoughtful, data-informed way.

Outside of work, you’ll usually find me outdoors, hiking, running, skiing, traveling, or reading a good book.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Director of US Marketing at Stream

August 1, 2025 - February 1, 2026

Recruited to establish the first US GTM marketing foundation; defined strategy, ICP, segmentation, and demand programs to support early-stage growth; Led early US marketing team, establishing foundational capability, mission, and performance culture.

Senior Marketing Manager at Brightmine (LexisNexis Risk Solutions Group, part of RELX)

February 1, 2023 - July 1, 2025

Promoted from US marketing leadership to Global Demand Generation; led a team of 5 and owned strategy for corporate and enterprise segments with a $2.2M budget; created an integrated, multi-channel demand engine; drove 32% YoY MQL growth and improved MQL-to-SQL by 5%; owned product marketing and GTM launch strategy; established full-funnel content strategy; partnered with Sales for pipeline forecasting and regional growth; leveraged intent data and media partnerships to improve pipeline quality and increase MQL-to-SQL by 7%; built scalable lead nurture programs increasing lead-to-MQL conversion by 8%; enhanced lifecycle and website conversion through testing and AI optimization; partnered on company-wide rebrand; recruited four US marketing team members; led Digital Marketing Pathway initiative for unified reporting across brands.

Marketing Manager, Acquisition at Brightmine

December 1, 2020 - February 1, 2023

Marketing Manager at Questex

June 1, 2018 - November 1, 2020

Led end-to-end marketing strategy for a portfolio of life science events; managed a $150k budget; drove approximately $3M in revenue.

Marketing & Sales Manager at Kids In Sports

August 1, 2016 - May 1, 2018

First dedicated marketer at a small business; introduced strategy and developed approach to maximizing lead conversion and cross-sell.

Senior Business Development Executive at Diffusion PR

March 1, 2016 - August 1, 2016

Generated $300K+ in new client revenue over two years by building and managing a targeted new-business pipeline through outbound campaigns, events, and relationship development.

Business Development Executive at Diffusion PR

April 1, 2014 - March 1, 2016

Generated new client revenue through outbound campaigns and relationship development.

Senior Marketing Manager, Acquisition at Brightmine (LexisNexis Risk Solutions Group, part of RELX)

February 1, 2023 - July 1, 2025

Promoted to Global Demand Generation; led a team of 5 and owned strategy for corporate and enterprise segments with a $2.2M budget; built an integrated, multi-channel demand engine spanning content, events, webinars, digital, ABM, email, SEO, web, media partnerships, and social media; drove 32% YoY MQL growth and improved MQL-to-SQL conversion by 5%; owned product marketing and GTM launch strategy, positioning, messaging, sales enablement, and execution for new solution rollout; established a full-funnel content strategy spanning thought leadership, lifecycle marketing, and demand generation; partnered with Sales leadership to align pipeline strategy, forecasting, and regional growth priorities; leveraged intent data and strategic media partnerships to improve pipeline quality and increase MQL-to-SQL conversion by 7%; built scalable lead nurture programs that increased lead-to-MQL conversion by 8% and accelerated funnel velocity; enhanced lifecycle and website conversion through struct

Marketing Manager, Acquisition at Brightmine (LexisNexis Risk Solutions Group, part of RELX)

December 1, 2020 - February 1, 2023

Created an integrated, multi-channel demand engine spanning content, events, webinars, digital, ABM, email, SEO, web, media partnerships, and social media; built persona-led, multi-channel demand engine driving YoY MQL growth and improving MQL-to-SQL conversion; owned product marketing and GTM launch strategy, positioning, messaging, sales enablement, and execution for new solution rollout; established a full-funnel content strategy spanning thought leadership, lifecycle marketing, and demand generation; partnered closely with Sales leadership to align pipeline strategy, forecasting, and regional growth priorities; leveraged intent data and strategic media partnerships to improve pipeline quality and increase MQL-to-SQL conversion by 7%; built scalable lead nurture programs that increased lead-to-MQL conversion by 8% and accelerated funnel velocity; enhanced lifecycle and website conversion through structured testing, segmentation improvements, and AI-supported optimization; partnered