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I’m a seasoned content creator and storyteller with 15+ years of experience across digital, print, and live platforms. I specialize in aligning brand voice with audience insights to drive engagement, enrollment, and growth, collaborating closely with designers, marketers, and executives to deliver high-impact campaigns. I’ve led education and marketing content for universities and nonprofits, translating complex concepts into accessible narratives and building cohesive messaging across print, web, and social channels. I’m passionate about crafting persuasive, audience-focused content that elevates brands and inspires action.…I’m a seasoned content creator and storyteller with 15+ years of experience across digital, print, and live platforms. I specialize in aligning brand voice with audience insights to drive engagement, enrollment, and growth, collaborating closely with designers, marketers, and executives to deliver high-impact campaigns. I’ve led education and marketing content for universities and nonprofits, translating complex concepts into accessible narratives and building cohesive messaging across print, web, and social channels. I’m passionate about crafting persuasive, audience-focused content that elevates brands and inspires action.

Jenna Duncan

Copywriter, Content Creator, Content Strategist, +2

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I’m a seasoned content creator and storyteller with 15+ years of experience across digital, print, and live platforms. I specialize in aligning brand voice with audience insights to drive engagement, enrollment, and growth, collaborating closely with designers, marketers, and executives to deliver high-impact campaigns. I’ve led education and marketing content for universities and nonprofits, translating complex concepts into accessible narratives and building cohesive messaging across print, web, and social channels. I’m passionate about crafting persuasive, audience-focused content that elevates brands and inspires action.…I’m a seasoned content creator and storyteller with 15+ years of experience across digital, print, and live platforms. I specialize in aligning brand voice with audience insights to drive engagement, enrollment, and growth, collaborating closely with designers, marketers, and executives to deliver high-impact campaigns. I’ve led education and marketing content for universities and nonprofits, translating complex concepts into accessible narratives and building cohesive messaging across print, web, and social channels. I’m passionate about crafting persuasive, audience-focused content that elevates brands and inspires action.

Available to hire

I’m a seasoned content creator and storyteller with 15+ years of experience across digital, print, and live platforms. I specialize in aligning brand voice with audience insights to drive engagement, enrollment, and growth, collaborating closely with designers, marketers, and executives to deliver high-impact campaigns.

I’ve led education and marketing content for universities and nonprofits, translating complex concepts into accessible narratives and building cohesive messaging across print, web, and social channels. I’m passionate about crafting persuasive, audience-focused content that elevates brands and inspires action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

FREELANCE EDUCATION CONSULTANT - DIRECTOR OF EXTERNAL/EMPLOYER PARTNERSHIPS at University of San Francisco, Pepperdine University, and other clients

January 1, 2022 - Present

Wrote persuasive B2B and consumer-facing content for executive education programs, digital campaigns, and partnership proposals. Collaborated with designers and marketers to build cohesive messaging across print, web, and social platforms. Created copy for webinars, pitch decks, and event collateral that engaged corporate clients and learners. Maintained consistent brand voice while tailoring content for diverse industries, from AI, tech, law and healthcare (nursing school). Produced strategic content including program guides, website copy, and social campaigns for schools and nonprofits. Advised on message strategy for digital enrollment campaigns, incorporating SEO and audience analytics. Translated complex educational concepts into accessible, audience-friendly narratives.

PROGRAM DIRECTOR, FULL-TIME FACULTY, MEDIA ADVISOR - JOURNALISM & MEDIA STUDIES at Glendale Community College

January 1, 2010 - January 1, 2022

Developed all curriculum and taught all journalism courses offered at the college. Advised and directed student-produced media including student newspaper, literary magazine, YouTube channel, online and social media. Taught AP, MLA, APA and Chicago styles (depending on class and class assignments). Developed brand-consistent copy for institutional campaigns, academic programs, and student engagement initiatives. Partnered with designers and creative teams on marketing collateral, event promotions, and recruitment materials. Edited and proofread all program communications, ensuring high-quality and audience-appropriate messaging. Mentored students in media writing and storytelling, instilling brand voice discipline and editorial precision.

FREELANCE PRODUCTION ASSISTANT & RESEARCHER - EDITORIAL at Atlantic TV

January 1, 2005 - January 1, 2010

Provided comprehensive editorial, research, and production support for broadcast and cable television programs including Cash in the Attic USA, Urban Outsiders, Hit Me Baby One More Time, CSI Me!, and additional documentary and reality TV projects. Collaborated with producers and writers to develop storylines, draft scripts, and fact-check content, ensuring editorial accuracy and narrative cohesion across multiple shows and networks. Conducted in-depth background research, archival sourcing, and talent vetting, contributing to well-informed, visually compelling story packages. Supported field and studio production logistics, including shoot preparation, interview scheduling, and coordination with on-air talent and technical crews. Assisted in editing and post-production by reviewing footage, compiling logs, and refining story arcs to align with client’s creative vision and broadcast standards. Served clients including BBC America, National Geographic, Leopard Films USA, and Downtown

COPYWRITER (EDITORIAL DIVISION) at Lebhar-Friedman Publishing – Drug Store News & Pharmacy Tech News

January 1, 2007 - January 1, 2010

Wrote, edited, and proofed advertising and editorial copy for FDA-approved pharmaceuticals and healthcare industry publications, adhering to strict regulatory and style compliance standards. Produced clear, accurate, and persuasive copy for both print and digital campaigns, targeting pharmacists, healthcare professionals, and retail decision-makers. Applied strong command of AMA (American Medical Association) style in all editorial and marketing materials to ensure scientific accuracy and professional integrity. Collaborated with editorial, design, and marketing teams to align brand messaging with medical data and product positioning strategies. Conducted fact-checking, medical terminology review, and citation verification for content distributed across national pharmacy and healthcare trade channels. Supported a diverse portfolio of clients, including GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer, and Purdue Pharma L.P., maintaining brand consistency and compliance acros

COPY EDITOR & PAGE DESIGNER at Get Out Magazine, Tempe Tribune (East Valley Tribune), Mesa, AZ

January 1, 2002 - January 1, 2004

Edited and proofread arts, culture, and entertainment content for accuracy, clarity, grammar, and AP Style consistency in a fast-paced newsroom environment. Proficient in Adobe InDesign for all news pages, book, magazine, etc. projects. Deep knowledge and applied experience with Associated Press (AP) style. Designed print layouts and feature spreads using industry-standard software to create visually engaging pages that balanced editorial flow with graphic impact. Collaborated closely with reporters, photographers, and section editors to shape story presentation from concept through final production. Managed tight daily and weekly deadlines, ensuring high-quality publication under shifting priorities and last-minute content changes. Contributed to headline writing, photo selection, and pagination, reinforcing brand tone and reader engagement across multiple print editions.

Freelance Education Consultant - Director of External/Employer Partnerships at University of San Francisco; Pepperdine University; Other clients

January 1, 2022 - Present

Specialized in persuasive B2B and consumer-facing content for executive education programs and digital campaigns. Collaborated with designers and marketers to build cohesive messaging across print, web, and social platforms. Created copy for webinars, pitch decks, and event collateral; maintained brand voice while tailoring content for diverse verticals (AI, tech). Produced program guides, website copy, and social campaigns; advised on message strategy for digital enrollment campaigns incorporating SEO and audience analytics. Translated complex educational concepts into accessible narratives.

Program Director, Full-Time Faculty, Media Advisor - Journalism & Media Studies at Glendale Community College

January 1, 2012 - January 1, 2022

Developed curriculum and taught all journalism courses. Advised student-produced media (newspaper, literary magazine, YouTube, and related social channels). Taught copywriting and reporting, AP/MLA/APA/Chicago styles, and developed brand-consistent copy for institutional campaigns and student engagement initiatives. Collaborated with designers on marketing collateral; edited and proofread communications; mentored students in media writing and storytelling, reinforcing brand voice and editorial discipline.

Content Creator & Marketing Coordinator at Whippet UK

January 1, 2009 - January 1, 2012

Launched brand storytelling and digital marketing within a boutique creative agency. Produced multimedia content (blog features, email campaigns, product copy, social assets) aligned with client brand guidelines. Collaborated with designers to translate briefs into engaging content; supported early social media strategy and competitive research; contributed to creative pitches with moodboards and copy samples.

Copywriter (Editorial Division) at Lebhar-Friedman Publishing – Drug Store News & Pharmacy Tech News

January 1, 2005 - January 1, 2009

Wrote, edited, and proofed advertising and editorial copy for FDA-regulated pharmaceuticals and healthcare industry publications. Created clear, persuasive copy for print and digital campaigns targeting pharmacists and healthcare professionals; applied AMA style for scientific accuracy; conducted fact-checking and citations.

Copy Editor & Page Designer at Get Out Magazine; Tempe Tribune (East Valley Tribune); Mesa

January 1, 2002 - January 1, 2004

Edited arts, culture, and entertainment content for AP style and accuracy in a fast-paced newsroom. Designed print layouts and spreads in InDesign; collaborated with reporters, photographers, and editors to shape story presentation; managed tight deadlines and produced headlines, photography selections, and page design across multiple editions.

Freelance Feature Magazine Reporter at JAVA Magazine & Echo Magazine

January 1, 2010 - January 1, 2022

Wrote and reported feature pieces for Phoenix-based publications; contributed to long-form features across lifestyle and culture topics; engaged audiences through timely reporting and distinctive narrative voice.

Freelance Feature Magazine Reporter at Potrero View (San Francisco)

January 1, 2022 - January 1, 2025

Reported and wrote features for San Francisco-based publication; contributed to arts, culture, and community storytelling.

Freelance Feature Magazine Reporter at Apotheka Literary Magazine

January 1, 2024 - Present

Contributed features and editorials to a literary publication, focusing on narrative nonfiction and editorial storytelling.