I'm a creative leader and video editor with 5+ years of experience directing high-impact content for Division I athletics, the NFL, and university brand campaigns. I combine hands-on editing craft with creative direction—shaping concepts from pitch to delivery, leading creative teams, and driving millions of views across platforms. I thrive in remote-friendly production workflows, fast-turnaround environments, and brand-aligned storytelling for sports, lifestyle, and digital audiences. I currently lead and contribute across creative pipelines for university and athletic brand content, freelance client projects, and live event coverage, delivering cohesive storytelling and polished productions on tight timelines.…

Joel C. Marcellus

I'm a creative leader and video editor with 5+ years of experience directing high-impact content for Division I athletics, the NFL, and university brand campaigns. I combine hands-on editing craft with creative direction—shaping concepts from pitch to delivery, leading creative teams, and driving millions of views across platforms. I thrive in remote-friendly production workflows, fast-turnaround environments, and brand-aligned storytelling for sports, lifestyle, and digital audiences. I currently lead and contribute across creative pipelines for university and athletic brand content, freelance client projects, and live event coverage, delivering cohesive storytelling and polished productions on tight timelines.…

Available to hire

I’m a creative leader and video editor with 5+ years of experience directing high-impact content for Division I athletics, the NFL, and university brand campaigns. I combine hands-on editing craft with creative direction—shaping concepts from pitch to delivery, leading creative teams, and driving millions of views across platforms. I thrive in remote-friendly production workflows, fast-turnaround environments, and brand-aligned storytelling for sports, lifestyle, and digital audiences.

I currently lead and contribute across creative pipelines for university and athletic brand content, freelance client projects, and live event coverage, delivering cohesive storytelling and polished productions on tight timelines.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Content Associate at University at Buffalo — Student Life, Creative Services
September 1, 2025 - Present
Conceive and produce digital media campaigns that capture authentic student stories, translating big-picture brand direction into polished short-form video for social, web, and campus channels. Partner with marketing, communications, and student leadership to shape creative direction and deliver brand-aligned content on tight turnaround schedules. Own the full creative process — concept, shoot, edit, color, finish — across multiple concurrent projects.
Videographer / Editor / Creative Lead at TrustFlow Media
May 1, 2025 - Present
Lead end-to-end video production for client projects — pitching creative concepts, shooting, editing, and color grading in DaVinci Resolve and Adobe Premiere Pro. Operate fully within a remote workflow: client discovery calls, async creative reviews, cloud-based file delivery, and revision rounds across time zones. Translate client briefs into polished deliverables, managing both the creative vision and the technical execution independently.
Assistant Director of Video Content at University at Buffalo Athletics
August 1, 2023 - September 1, 2025
Directed creative strategy and post-production for 16 Division I programs, leading concept development for promotional campaigns, hype reels, gameday features, and recruiting content. Drove 2.2M+ views across athletics social platforms through high-impact, fast-turnaround creative — directly contributing to brand growth and fan engagement. Co-founded and managed a student internship program, mentoring 10+ emerging editors in creative direction, editing software, and brand standards. Built content calendars and creative pipelines to coordinate edits, releases, and rollouts across multiple sports simultaneously. Served as a creative point of contact for major media partners including ESPN and The Buffalo News, ensuring brand-aligned, on-time delivery. Earned a Telly Silver Award for Bulls Digital Update, recognizing excellence in creative production.
Live Content Correspondent at National Football League (NFL)
July 1, 2023 - July 1, 2024
Produced and edited real-time, in-game video content for NFL club social channels, generating 700K+ views across posts. Turned around game-day footage on extremely tight deadlines for distribution to NFL Clubs, ESPN, and partner outlets. Leveraged content analytics to inform creative iteration and elevate the performance of future deliverables.
Director of Media & Marketing at Undergraduate Student Association — University at Buffalo
August 1, 2021 - May 1, 2023
Led a creative team of 19 student employees, setting creative direction across video, graphic design, and social marketing for major campus events including International Fiesta and Spring Fest. Owned the creative vision and execution for large-scale event campaigns — concept, branding, content rollout, and post-event recap. Established creative review processes and mentorship structures that elevated the quality and consistency of the team's output.
Football Video Operations Assistant / Videographer at University at Buffalo Football
September 1, 2020 - December 1, 2022
Filmed practices and games; edited positional highlight videos, hype videos, and social content for the UB Bulls football program. Collaborated with coaching staff to deliver film breakdowns and player-development edits on tight weekly cycles.
Creative Content Associate at University at Buffalo, Student Life, Creative Services
September 1, 2025 - Present
Conceive and produce digital media campaigns that capture authentic student stories, translating big-picture brand direction into polished short-form video for social, web, and campus channels. Partner with marketing, communications, and student leadership to shape creative direction and deliver brand-aligned content on tight turnaround schedules. Own the full creative process — concept, shoot, edit, color, finish — across multiple concurrent projects.
Live Content Correspondent at National Football League (NFL) — Buffalo Club
July 1, 2023 - July 1, 2024
Produced and edited real-time, in-game video content for NFL club social channels, generating 700K+ views across posts. Turned around game-day footage on extremely tight deadlines for distribution to NFL Clubs, ESPN, and partner outlets. Leveraged content analytics to inform creative iteration and elevate the performance of future deliverables.

Education

Bachelor of Arts, Media Study — Production Concentration at University at Buffalo, SUNY
January 11, 2030 - May 1, 2023
Bachelor of Arts in Media Study — Production Concentration at University at Buffalo, SUNY
January 11, 2030 - May 1, 2023
Bachelor of Arts, Media Study — Production Concentration at University at Buffalo, SUNY
January 11, 2030 - May 1, 2023

Qualifications

Telly Silver Award — Bulls Digital Update
January 11, 2030 - June 11, 2026
William R. Greiner Leadership Award — University at Buffalo
January 11, 2021 - June 11, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Other

Skills

Experience Level