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I’m a graphic designer and motion designer based in Playa del Carmen, with over a decade of experience helping brands tell their stories through cohesive visuals and engaging digital experiences. I specialize in user-centered design, interactive prototyping, and motion design to elevate brand experiences across print and digital environments. I collaborate across disciplines to deliver cohesive branding, UX/UI solutions, and motion storytelling. I thrive on solving complex design problems with practical, accessible solutions that drive engagement, and I enjoy shaping brand systems that scale across websites, campaigns, and live events.…I’m a graphic designer and motion designer based in Playa del Carmen, with over a decade of experience helping brands tell their stories through cohesive visuals and engaging digital experiences. I specialize in user-centered design, interactive prototyping, and motion design to elevate brand experiences across print and digital environments. I collaborate across disciplines to deliver cohesive branding, UX/UI solutions, and motion storytelling. I thrive on solving complex design problems with practical, accessible solutions that drive engagement, and I enjoy shaping brand systems that scale across websites, campaigns, and live events.

Juan José Del Moral Rodríguez

Motion Graphic Designer, UX Designer, UI Designer, +3

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I’m a graphic designer and motion designer based in Playa del Carmen, with over a decade of experience helping brands tell their stories through cohesive visuals and engaging digital experiences. I specialize in user-centered design, interactive prototyping, and motion design to elevate brand experiences across print and digital environments. I collaborate across disciplines to deliver cohesive branding, UX/UI solutions, and motion storytelling. I thrive on solving complex design problems with practical, accessible solutions that drive engagement, and I enjoy shaping brand systems that scale across websites, campaigns, and live events.…I’m a graphic designer and motion designer based in Playa del Carmen, with over a decade of experience helping brands tell their stories through cohesive visuals and engaging digital experiences. I specialize in user-centered design, interactive prototyping, and motion design to elevate brand experiences across print and digital environments. I collaborate across disciplines to deliver cohesive branding, UX/UI solutions, and motion storytelling. I thrive on solving complex design problems with practical, accessible solutions that drive engagement, and I enjoy shaping brand systems that scale across websites, campaigns, and live events.

Available to hire

I’m a graphic designer and motion designer based in Playa del Carmen, with over a decade of experience helping brands tell their stories through cohesive visuals and engaging digital experiences. I specialize in user-centered design, interactive prototyping, and motion design to elevate brand experiences across print and digital environments.
I collaborate across disciplines to deliver cohesive branding, UX/UI solutions, and motion storytelling. I thrive on solving complex design problems with practical, accessible solutions that drive engagement, and I enjoy shaping brand systems that scale across websites, campaigns, and live events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Lead Designer / Creative Direction at Coralina daylight club

January 1, 2025 - June 7, 2024

Led a full rebranding and website redesign, increasing conversion rates by 15%. Conceptualized and executed omnichannel advertising campaigns (social media, print media). Supervised design team and coordinated integrated strategies with the marketing department.

Motion Graphic Designer at NA Real Estate / Home Staging

January 1, 2023 - December 31, 2024

Developed customer journey maps and UX workflows, improving lead conversion rates by 20%. Produced real estate videos that boosted paid ad engagement by 35%. Created editorial design (brochures) and social media content tailored for the real estate sector.

Motion Designer / Content Creator at La Comuna PDC

January 1, 2022 - December 31, 2023

Created storyboards, scripts, and animations for video and social media campaigns. Optimized YouTube content through SEO and Google Analytics strategies. Designed characters and assets for motion graphics focused on branding and audience engagement.

Motion Designer at Grupo Azotea

January 1, 2018 - December 31, 2021

Designed animated graphics and developed characters for cultural and music events. Produced animations and promotional videos for digital platforms.

Lead Designer / Creative Direction at Coralina daylight club

January 1, 2025 - June 9, 2024

Motion Graphic Designer at NA Real Estate / Home Staging

January 1, 2023 - December 31, 2024

Motion Designer / Content Creator at La Comuna PDC

January 1, 2022 - December 31, 2023

Motion Designer at Grupo Azotea

January 1, 2018 - December 31, 2021

Designed animated graphics and developed characters for cultural and music events. Produced animations and promotional videos for digital platforms.

Lead Designer / Creative Direction at Coralina daylight club

January 1, 2025 - Present

Led a full rebranding and website redesign, increasing conversion rates by 15%. Conceptualized and executed omnichannel advertising campaigns across social media and print media. Supervised the design team and coordinated integrated strategies with the marketing department.

Motion Graphic Designer at NA Real Estate / Home Staging

January 1, 2024 - August 8, 2025

Developed customer journey maps and UX workflows, improving lead conversion rates by 20%. Produced real estate videos that boosted paid ad engagement by 35%. Created editorial design such as brochures and social media content tailored for the real estate sector.

Motion Designer / Content Creator at La Comuna PDC

January 1, 2023 - August 8, 2025

Motion Designer at Grupo Azotea

January 1, 2021 - August 8, 2025

Designed animated graphics and developed characters for cultural and music events. Produced animations and promotional videos for digital platforms.

Art Direction / Motion Design at Coralina daylight club

January 1, 2025 - Present

Led a full brand and communication revamp across 10+ digital and physical touchpoints to unify visual identity and messaging. Designed and launched 15+ marketing campaigns for social platforms, boosting visibility and engagement. Produced 30+ motion and video assets for ads and social content, improving performance. Redesign of the club’s QR-based intelligent menu, reducing decision time and improving readability for daily visitors. Developed bilingual EN/ES menu content to reduce confusion. Planned a new website and a sales microsite to optimize RSVP flow and prepaid entry management, enhancing operational efficiency.

Motion & Graphic Design at NA Real Estate - Home Staging

January 1, 2023 - January 1, 2024

Developed digital marketing campaigns for 5+ real estate developments in the Mayan Riviera. Generated motion graphics and video ads used across social media and paid campaigns, supporting lead generation and investor outreach. Produced 20+ promotional video assets for new developments such as Pink Riad Tulum and Macondo projects. Created digital and printed catalogs for high-end furniture collections, supporting both sales teams and client presentations.

Motion Design / Video Edition / Content Creation at La Comuna PDC

January 1, 2022 - January 1, 2023

Produced 50+ pieces of content for e-commerce platforms, social media, and corporate communication. Designed, rigged, and animated multiple 2D characters for branded and promotional content. Delivered end-to-end video production, including scripting, storyboarding, animation, and voiceover direction for 10+ video projects. Integrated AI-generated voiceovers into workflows, reducing production time while maintaining quality.

Graphic Design / Motion Design / Illustration at Grupo Azotea

January 1, 2018 - January 1, 2021

Generated animated content for multiple restaurant and hospitality brands, supporting ongoing digital marketing efforts. Produced 40+ animated ads using motion design, 2D/3D animation, and mixed media. Created original characters and illustrations used across social media and promotional campaigns.

Art Direction / Graphic design at Grupo Santanera

January 1, 2015 - January 1, 2018

Directed visual communication for 7 brands within the business group, ensuring consistency across all platforms. Planned and executed 20+ digital and traditional marketing campaigns across print and social media. Designed corporate presentations, brochures, and annual and mid-year reports for executive and stakeholder use. Guided visual design for dozens of live events and gigs, including posters and promotional assets for national and international DJs and artists. Developed full visual systems for a multi-platform music festival, covering both digital and printed environments. Collaborated with major cultural events such as BPM Festival and the Mayan Riviera Film Festival. Generated labels and packaging for a commercial mezcal brand distributed locally.