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Hi, I’m Julianna, a strategic brand and product marketer who translates consumer insights into actionable growth. I’ve led initiatives across packaging, pricing, positioning, and go-to-market planning, driving measurable results for DTC, retail, and Amazon. I thrive on cross-functional collaboration, turning research into revenue and building scalable launch plans that fuel long-term brand health. Over my career, I’ve guided end-to-end launches, managed multi-million-dollar budgets, and steered rebrands and international growth. I partner with R&D, manufacturing, and creative teams to deliver compelling products and campaigns that resonate with consumers and retailers alike, while continuously optimizing strategy through data-driven insights.…Hi, I’m Julianna, a strategic brand and product marketer who translates consumer insights into actionable growth. I’ve led initiatives across packaging, pricing, positioning, and go-to-market planning, driving measurable results for DTC, retail, and Amazon. I thrive on cross-functional collaboration, turning research into revenue and building scalable launch plans that fuel long-term brand health. Over my career, I’ve guided end-to-end launches, managed multi-million-dollar budgets, and steered rebrands and international growth. I partner with R&D, manufacturing, and creative teams to deliver compelling products and campaigns that resonate with consumers and retailers alike, while continuously optimizing strategy through data-driven insights.

Julianna Dombrowski

Brand Designer, Product Designer, Brand Strategist, +2

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Hi, I’m Julianna, a strategic brand and product marketer who translates consumer insights into actionable growth. I’ve led initiatives across packaging, pricing, positioning, and go-to-market planning, driving measurable results for DTC, retail, and Amazon. I thrive on cross-functional collaboration, turning research into revenue and building scalable launch plans that fuel long-term brand health. Over my career, I’ve guided end-to-end launches, managed multi-million-dollar budgets, and steered rebrands and international growth. I partner with R&D, manufacturing, and creative teams to deliver compelling products and campaigns that resonate with consumers and retailers alike, while continuously optimizing strategy through data-driven insights.…Hi, I’m Julianna, a strategic brand and product marketer who translates consumer insights into actionable growth. I’ve led initiatives across packaging, pricing, positioning, and go-to-market planning, driving measurable results for DTC, retail, and Amazon. I thrive on cross-functional collaboration, turning research into revenue and building scalable launch plans that fuel long-term brand health. Over my career, I’ve guided end-to-end launches, managed multi-million-dollar budgets, and steered rebrands and international growth. I partner with R&D, manufacturing, and creative teams to deliver compelling products and campaigns that resonate with consumers and retailers alike, while continuously optimizing strategy through data-driven insights.

Available to hire

Hi, I’m Julianna, a strategic brand and product marketer who translates consumer insights into actionable growth. I’ve led initiatives across packaging, pricing, positioning, and go-to-market planning, driving measurable results for DTC, retail, and Amazon. I thrive on cross-functional collaboration, turning research into revenue and building scalable launch plans that fuel long-term brand health.

Over my career, I’ve guided end-to-end launches, managed multi-million-dollar budgets, and steered rebrands and international growth. I partner with R&D, manufacturing, and creative teams to deliver compelling products and campaigns that resonate with consumers and retailers alike, while continuously optimizing strategy through data-driven insights.

Skills

Branding

Data Visualization

Product Design

Experience Level

Branding

Expert

Data Visualization

Expert

Product Design

Expert

Language

English

Fluent

Work Experience

Independent Consultant | Brand, Product Strategy & Growth

February 1, 2025 - December 1, 2025

Led end-to-end brand and product strategy for a consumer fitness apparel venture, including positioning, pricing, and launch roadmap. Conducted competitive analysis and market sizing to inform SKU strategy and go-to-market planning. Built financial models, timelines, and vendor workflows to support scalable launch execution.

Brand & Product Manager, Innovation at KinderFarms

November 1, 2023 - February 1, 2025

Led market research and consumer insights, building a Nielsen-based competitive landscape to inform product innovation, pricing, and sales strategy across OTC and electrolyte categories. Owned end-to-end repackaging for KinderMed and KinderLyte across 20 SKUs, partnering cross functionally to bring both lines to market and improve retailer sell-in. Drove new product innovation from concept through commercialization and partnered with R&D and manufacturing to relaunch products post recall. Owned Amazon Seller Central strategy, including assets, promotions, and ad partners, driving 10 percent year over year unit sales growth. Managed a 2 million dollar marketing budget, reconciling monthly spend and forecasting annual investment by category.

Strategic Brand & Product Manager at Ruggable

January 1, 2021 - February 1, 2023

Led strategic and creative brief development across 15 plus product launches, aligning channel strategy and launch goals. Led customer segmentation and market analysis to identify high growth, high profitability cohorts. Supported international expansion through qualitative and quantitative research and market sizing. Managed internal launch of a full scale rebrand, driving a 7 percent year over year increase in brand awareness. Led end-to-end brand campaigns and activations, including “Softer Than Shag” and the company’s first brand activation, driving influencer, press, and social coverage.

Senior Associate Consultant at Bain & Company

September 1, 2018 - January 1, 2021

Led consumer research and survey design to assess market opportunity, brand perception, and growth initiatives for clients. Built consumer segmentation models to inform positioning, messaging, and marketing investment decisions. Developed outside in P&L views and competitive benchmarks to inform pricing, cost transformation, and targets. Supported organization design and right sizing initiatives across multiple client engagements.

Private Equity Analyst at Neuberger Berman

March 1, 2017 - August 1, 2018

Conducted valuation analysis and due diligence on private equity funds and portfolio companies, modeling historical and projected cash flows to assess risk and returns on fund investments. Analyzed fund performance and prepared client-facing investment materials.