With more than thirty years of experience in graphic design, marketing design, and consumer packaging, I bring a strong combination of creative vision, strategic design, technical expertise, and proven leadership to every project. My ability to manage multiple projects simultaneously, with a focus on brand development and emerging technologies sets me apart. I thrive in fast-paced environments, enjoy collaborating with creative teams, and take pride in delivering artistic, detail-oriented solutions that support business goals and enhance brand storytelling.
Simultaneously art directed three leading publications in the natural products industry, ensuring on-time monthly production with overlapping deadlines. Collaborated closely with editorial staff to facilitate effective design thinking, info graphics and copy integration, enhancing the overall product and upholding brand guidelines. Managed budgets for all publications and led a team of graphic designers, providing art direction and fostering a collaborative work environment. Communicated all design needs to print vendors and photographers, overseeing print production from concept to delivery. Developed, produced, and distributed a wide range of marketing materials, including printed pieces, trade show signage, email campaigns, and social media ads, completing over 200 projects annually. Managed an annual marketing budget of $1 million, ensuring cost-effective execution of campaigns and vendor coordination. Created and maintained marketing timelines for all trade shows, demonstrating strong project management and ability to troubleshoot issues. Oversaw the design and production of digital marketing assets, including websites and email campaigns, ensuring alignment with brand guidelines. Founded and operated a freelance graphic design and print production company, providing comprehensive packaging design services to a diverse clientele including Celestial Seasonings Tea, Earth’s Best, Live Clean and JASON Skincare Brands. Managed all aspects of client projects, from initial concept and art direction to final print production and vendor coordination, ensuring adherence to brand guidelines and client objectives. Developed creative for various marketing channels, including consumer packaging, digital ads, and event collateral, consistently delivering high-impact visual solutions while meeting deadlines. Ability to leverage expertise in industry trends, design concepts to create compelling ideas across all mediums.
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Concept, production and pre-press work on Earth’s Best consumer packaging for over 20 years.
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