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I’m a Digital Analytics consultant with 15+ years of experience helping enterprises design, implement, and optimize measurement strategies across web and app. I partner with marketing and business stakeholders to turn business goals into practical technical requirements, analytics plans, and actionable insights. My background is strongly focused on GA4, Firebase Analytics, GTM/server-side tracking, and experimentation/A-B testing, with additional experience across Adobe Analytics. I’m also comfortable translating requirements for developers, documenting measurement plans, and leading tracking validation/data quality so implementations stay accurate and reliable at scale.…I’m a Digital Analytics consultant with 15+ years of experience helping enterprises design, implement, and optimize measurement strategies across web and app. I partner with marketing and business stakeholders to turn business goals into practical technical requirements, analytics plans, and actionable insights. My background is strongly focused on GA4, Firebase Analytics, GTM/server-side tracking, and experimentation/A-B testing, with additional experience across Adobe Analytics. I’m also comfortable translating requirements for developers, documenting measurement plans, and leading tracking validation/data quality so implementations stay accurate and reliable at scale.

Jefferson Gonçalves

Web Developer, Data Engineer, Data Visualizer, +5

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I’m a Digital Analytics consultant with 15+ years of experience helping enterprises design, implement, and optimize measurement strategies across web and app. I partner with marketing and business stakeholders to turn business goals into practical technical requirements, analytics plans, and actionable insights. My background is strongly focused on GA4, Firebase Analytics, GTM/server-side tracking, and experimentation/A-B testing, with additional experience across Adobe Analytics. I’m also comfortable translating requirements for developers, documenting measurement plans, and leading tracking validation/data quality so implementations stay accurate and reliable at scale.…I’m a Digital Analytics consultant with 15+ years of experience helping enterprises design, implement, and optimize measurement strategies across web and app. I partner with marketing and business stakeholders to turn business goals into practical technical requirements, analytics plans, and actionable insights. My background is strongly focused on GA4, Firebase Analytics, GTM/server-side tracking, and experimentation/A-B testing, with additional experience across Adobe Analytics. I’m also comfortable translating requirements for developers, documenting measurement plans, and leading tracking validation/data quality so implementations stay accurate and reliable at scale.

Available to hire

I’m a Digital Analytics consultant with 15+ years of experience helping enterprises design, implement, and optimize measurement strategies across web and app. I partner with marketing and business stakeholders to turn business goals into practical technical requirements, analytics plans, and actionable insights.

My background is strongly focused on GA4, Firebase Analytics, GTM/server-side tracking, and experimentation/A-B testing, with additional experience across Adobe Analytics. I’m also comfortable translating requirements for developers, documenting measurement plans, and leading tracking validation/data quality so implementations stay accurate and reliable at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Portuguese

Fluent

Work Experience

Senior Web Analy tics Consultant at Etus Media Holding

July 1, 2023 - May 31, 2026

Gathered business requirements and translated them into developer-ready specifications and measurement plans. Implemented Google Analytics 4 (GA4) and Firebase tracking, built A/B testing solutions, and developed custom analytics/event tracking. Focused on technical delivery for web/app measurement, including custom tracking implementations and documentation to support accurate reporting and experimentation.

Senior Web Analytics Consultant at Etus Media Holding

July 1, 2023 - May 31, 2026

Gathered business requirements and translated them into technical specifications for developers. Implemented GA4 and Firebase tracking, designed and delivered A/B testing solutions, and built custom analytics tracking. Documented measurement plans and developed custom measurement approaches, ensuring tracking aligns with the intended measurement strategy and data quality needs.

Digital Analytics Specialist and Tech Lead at Supersonic CRO Agency

June 1, 2022 - June 30, 2023

Led web development and digital analytics teams supporting multiple client engagements. Consulted clients on measurement strategy, analytics implementation, and experimentation. Delivered GA4 training and advised on analytics best practices, gathered business requirements, and translated requirements for development teams while working closely with clients directly.

Senior Web Analy tics Consultant at Etus Media Holding

October 1, 2020 - May 31, 2022

Consulted enterprise clients on digital measurement strategy and GA4 migrations. Gathered business requirements and translated them into analytics plans. Delivered GA4 training and technical consulting, including implementation of media pixel and tracking solutions using Google Tag Manager (GTM). Documented measurement plans and supported tracking architecture and implementation validation.

Senior Web Analytics Consultant at Etus Media Holding

October 1, 2020 - May 31, 2022

Advised enterprise clients on digital measurement strategy and GA4 migrations, and gathered requirements to build analytics plans. Delivered GA4 training and technical consulting, implemented media pixel and tracking solutions using GTM, and documented measurement plans to support consistent and accurate tracking across channels.

Senior Web Analytics Consultant at Vivo Telefô nica

January 1, 2019 - December 1, 2019

Partnered with business and technical stakeholders to define data layer requirements. Designed event taxonomies and measurement strategies for digital products. Led tracking validation and data quality assurance for GA implementations, and supported and enhanced ecommerce implementation and optimization.

Senior Web Analy tics Consultant at Vivo Telefônic a

January 1, 2019 - December 31, 2019

Partnered with business and technical stakeholders to define data layer requirements. Designed event taxonomies and measurement strategies for digital products. Led tracking validation and data quality assurance for GA implementations. Supported and enhanced ecommerce measurement and optimization at large scale.

Senior Web Analytics Consultant at Vivo Telefônica

January 1, 2019 - December 31, 2019

Partnered with business and technical stakeholders to define data layer requirements. Designed event taxonomies and measurement strategies for digital products, led tracking validation and data quality assurance for GA implementations, and supported eCommerce measurement improvements and optimization across a large-scale digital ecosystem.

Senior Digital Analytics Consultant at XP Investimentos

May 1, 2018 - December 31, 2018

Designed server-side event tracking solutions for digital analytics initiatives. Developed measurement frameworks for marketing and product analytics, presented implementation recommendations to cross-functional stakeholders, validated tracking quality, and ensured accurate campaign measurement. Ensured high-level tracking across web and app platforms and designed solutions to measure offline actions.

Senior Digital Analytics Consultant at Vagas

August 1, 2017 - April 30, 2018

Built executive dashboards and marketing performance reports, defined reporting requirements with business stakeholders, and created event documentation and tracking specifications. Partnered with engineering teams to ensure accurate analytics implementation and performed QA to validate analytics implementations.

Senior Web Analy tics Consultant at Nets hoes

August 1, 2016 - July 31, 2017

Designed analytics solutions for high-volume ecommerce platforms. Implemented Enhanced Ecommerce tracking and marketing pixels. Developed high-level taxonomies and data layers and performed QA to validate analytics implementations. Advised stakeholders on digital measurement strategy and tracking architecture and ensured reporting accuracy through implementation QA.

Senior Web Analytics Consultant at Netshoes

August 1, 2016 - July 31, 2017

Designed analytics solutions for a high-volume eCommerce platform and implemented Enhanced eCommerce tracking and marketing pixels. Developed high-level taxonomies and data layers, performed QA to validate analytics implementations, advised stakeholders on digital measurement strategy and tracking architecture, and performed implementation QA to ensure reporting accuracy.

Web Analy tics Consultant at GPM ídia

November 1, 2014 - October 31, 2015

Automated Google Ads campaign workflows using Google Ads Scripts. Implemented Google Analytics and GTM solutions for multiple clients and ensured accurate campaign measurement through rigorous tracking validation and QA. Collaborated with marketing teams to improve reporting accuracy.

Web Analytics Consultant at GPMídia (Looks like acquired; brand shut down)

November 1, 2014 - October 1, 2015

Automated Google Ads workflows using Google Ads Scripts. Implemented Google Analytics and GTM solutions for multiple clients and ensured accurate campaign measurement through tracking validation and QA. Collaborated with marketing teams to improve reporting accuracy.

Web Analytics Consultant at GPMídia

November 1, 2014 - October 31, 2015

Automated Google Ads campaign workflows using Google Ads Scripts and implemented Google Analytics and GTM solutions for multiple clients. Ensured accurate campaign measurement through rigorous tracking validation and QA, and collaborated with marketing teams to improve reporting accuracy.

Web Analy tics Consultant at apis3

September 1, 2013 - October 31, 2014

Implemented Google Analytics across client websites, configured marketing pixels and event tracking, and performed QA to validate analytics implementations. Supported ongoing optimization of digital measurement, and developed dashboards, reports, and presentation materials.

Web Designer at Bonamaison

June 1, 2011 - October 31, 2011

Developed two websites using Flash and performed related frontend development using HTML/CSS/JavaScript. Managed printer support when other team members had issues with printers, gaining early IT industry experience.