Available to hire
I’ve spent over 30 years building as well as rebuilding identities and brands for entrepreneurs and boutiques, bigshots and behemoths, innovators and also-rans. While my trojan horse has always been logos, the before (strategy; positioning; story) and the after (collateral, advertising, and touchpoints) I execute at the same high level.
I lead brand strategy and identity design with a practical, collaborative approach—delivering cohesive messaging systems, premium collateral, and digital presence that sharpen market positioning and investor confidence. My work spans startups to larger organizations, including KPMG Canada, Warner Bros Canada, Sportsnet, Altus Group, Rheem Canada, UBC Faculty of Medicine, Grayhawk Wealth, Forecast, OneEleven, Tacit Corp, The Targeted Strategies Group, League Assets, Logitech, The British Film Institute, and the Ontario Society of Periodontists. I’ve rebranded, modernized communications, and built scalable brand architectures for mature brands and high-growth ventures.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Brand Strategy and Identity Design at Jeffhalmos
January 1, 2002 - PresentBrand strategy, positioning, identity, and collateral design for startups and established companies, including KPMG and KPMG Enterprise, Warner Bros Canada, Sportsnet, Altus Group, Rheem Canada, Novartis, UBC Faculty of Medicine, Grayhawk Wealth, Forecast, OneEleven, Tacit Corp, The Targeted Strategies Group, League Assets, Logitech, The British Film Institute, and the Ontario Society of Periodontists.
Brand Designer at The Targeted Strategies Group
January 1, 2021 - PresentIndependent contractor. Managing TTSG’s brand guidelines and usage across Canada. Produce material that furthers the TTSG brand through marketing and promotional initiatives, as well as PowerPoint pitchdecks and presentations, and social media and marketing collateral. Highlights: Helped develop Branta—insurance solutions for high-earning professionals and personal corporations—including naming, logo, pitchdecks, promotional collateral, and social.
Senior Creative Director at Clearoute
January 1, 2011 - PresentBoutique advertising and marketing agency. Headed business development and creative, strategizing and producing identity and collateral material for new companies and evolving and updating existing brands. Highlights: Branded and produced new media portal for WB. Strategy, identity, and collateral for Dwayne De Rosario, Canadian soccer superstar. Rebranded and repositioned Sargent Farms along with designing and producing much of their new collateral. Strategized and branded the Ontario Society of Periodontists, creating and producing ads and promotional collateral.
Design and Brand Manager, Centre of Excellence at KPMG Canada
January 1, 2017 - January 1, 2018Managed KPMG brand guidelines and usage across Canada. Produced material that furthers the KPMG brand through marketing and promotional initiatives, as well as PowerPoint pitchdecks and presentations, and social media and marketing collateral. Highlights: Co-developed brand and promotional material for a new family office initiative.
Senior Creative Director at Medium One
January 1, 2000 - January 1, 2002Headed “Studio”—one third of M1—comprised of four groups: Creative; Interactive; Content; and WebWare. Worked with Business Development, providing business and creative strategy, writing, directing, pitches, budgets and buy-ins. Developed brands and brand identity for new Web-based businesses, directed content and site/IA development, and directed as well as produced final art for both Web and CD-ROM projects. Highlights: Re-branded M1, presenting it as a more mature, grounded company, and strategized, designed, and directed the production of the M1 website and the Company’s collateral. Designed and directed the production of the Mosaic intranet “The Square” used daily by over 1800 employees.
Creative Director at Mergency
December 31, 1997 - December 31, 1999Co-founded the Company through a partnership with Impact North Advertising. Assisted with client pitches, business strategy consultations, and designed and directed development of cross-media campaigns. Highlights: Significantly raised the level of quality of magazine and newspaper ads, promotional material, and signage for Starlane Homes, and designed and aided the production of the Starlane website based on the print campaign. Art Directed and aided the production of the national retail campaign “Digitall” and various micro-sites for Samsung Canada.
Brand Designer at Jeff Halmos Brand Strategy and Identity Design
January 1, 2002 - PresentLead the design and launch of multiple new brands, delivering full identity systems, collateral, and digital presence; developed strategy, positioning, and storytelling; improved market entry readiness and investor engagement; established cohesive brand architecture and messaging across touchpoints.
Creative Director at Mergency
January 1, 1998 - January 1, 2000Co-founded the company; contributed to client pitches, business strategy, and designed/directed cross-media campaigns; elevated the quality of magazine/newspaper ads, promotional material, signage; designed and aided production of Starlane Homes digital assets and Samsung Canada campaigns.
Education
Commercial Art at St. Clair College of Applied Arts and Technology
September 4, 1984 - May 31, 1986Commercial Art at St. Clair College of Applied Arts and Technology
January 1, 2002 - April 13, 2026Qualifications
Industry Experience
Professional Services, Media & Entertainment, Software & Internet, Education, Healthcare, Other, Retail, Manufacturing, Life Sciences
Hire a Brand Designer
We have the best brand designer experts on Twine. Hire a brand designer in Toronto today.