Linus Bike Email Marketing Case Study

Shopify / ShipEarly Brand using Klaviyo

Linus Bike, a premium LA bike brand on Shopify, was on Mailchimp with no automations and a custom logistics integration blocking retention. I rebuilt the program in Klaviyo, driving $270K in email-attributed revenue and 42% of total revenue.

Linus Bike is a premium LA bike brand with bikes ranging from $500 to $3,200, running on Shopify but stuck on Mailchimp with no campaign or automation strategy and a custom ShipEarly integration that broke standard retention setups. I migrated them to Klaviyo with custom coding to make the integration work, then built the full funnel: signup forms, abandoned cart, browse abandonment, and a brand-led campaign calendar. Because bikes are considered purchases, not impulse buys, the strategy leaned on multiple on-brand touchpoints across the funnel.

Three high-leverage activities

Migrated from Mailchimp to Klaviyo and wrote custom code to sync their ShipEarly logistics integration, which had been blocking standard retention flows.

Built a 4-email abandoned cart series with ShipEarly parameters, A/B tested and optimized for peak periods like Black Friday.

Built a browse abandonment flow with dynamic content showing each visitor what they had been viewing, which became a major funnel driver and generated over $40K.

KPIs Breakdown

Beyond the main headline, we saw significant lifts across the board:

$270K in email-attributed revenue

42% of total revenue from Klaviyo

$67K in abandoned cart revenue

$172K from automation flows in 2022, plus $98K in campaign revenue over the year