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Hi, I’m Jeff Li, a Creative Design Leader with 12+ years of experience driving brand strategy, e-commerce creative development, and large-scale campaign execution across Singapore and regional markets. I excel at leading high-performing design teams, optimizing workflows, and delivering impactful visual experiences for major digital platforms. I thrive in stakeholder management, cross-functional collaboration, and elevating brand consistency. I’m proficient in Adobe Creative Suite, Figma, and scalable design systems, and I enjoy mentoring designers to grow their skills and careers.…Hi, I’m Jeff Li, a Creative Design Leader with 12+ years of experience driving brand strategy, e-commerce creative development, and large-scale campaign execution across Singapore and regional markets. I excel at leading high-performing design teams, optimizing workflows, and delivering impactful visual experiences for major digital platforms. I thrive in stakeholder management, cross-functional collaboration, and elevating brand consistency. I’m proficient in Adobe Creative Suite, Figma, and scalable design systems, and I enjoy mentoring designers to grow their skills and careers.

Jeff Li

Creative Director, Graphic Designer, Brand Designer, +2

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Hi, I’m Jeff Li, a Creative Design Leader with 12+ years of experience driving brand strategy, e-commerce creative development, and large-scale campaign execution across Singapore and regional markets. I excel at leading high-performing design teams, optimizing workflows, and delivering impactful visual experiences for major digital platforms. I thrive in stakeholder management, cross-functional collaboration, and elevating brand consistency. I’m proficient in Adobe Creative Suite, Figma, and scalable design systems, and I enjoy mentoring designers to grow their skills and careers.…Hi, I’m Jeff Li, a Creative Design Leader with 12+ years of experience driving brand strategy, e-commerce creative development, and large-scale campaign execution across Singapore and regional markets. I excel at leading high-performing design teams, optimizing workflows, and delivering impactful visual experiences for major digital platforms. I thrive in stakeholder management, cross-functional collaboration, and elevating brand consistency. I’m proficient in Adobe Creative Suite, Figma, and scalable design systems, and I enjoy mentoring designers to grow their skills and careers.

Available to hire

Hi, I’m Jeff Li, a Creative Design Leader with 12+ years of experience driving brand strategy, e-commerce creative development, and large-scale campaign execution across Singapore and regional markets. I excel at leading high-performing design teams, optimizing workflows, and delivering impactful visual experiences for major digital platforms.

I thrive in stakeholder management, cross-functional collaboration, and elevating brand consistency. I’m proficient in Adobe Creative Suite, Figma, and scalable design systems, and I enjoy mentoring designers to grow their skills and careers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Manager, Creative Design at Shopee Singapore

February 1, 2024 - Present

Leads a 15-member design team (2 in Singapore, 13 in Malaysia) overseeing Shopee Singapore brand assets. Develops and implements comprehensive branding guidelines to maintain a consistent and compelling brand identity. Collaborates with marketing, product, and community teams to deliver high-quality in-app and off-app campaign assets. Oversees the creation of visual content across Shopee’s digital platforms, ensuring quality, consistency, and brand alignment. Manages the full design lifecycle from concept development to final execution across multiple simultaneous projects. Drives team alignment through regular meetings, creative ideation sessions, and performance reviews. Mentors team members and provides structured professional development to enhance skills and career progression.

Manager, Creative Design at ShopeePay Regional/Singapore

December 1, 2021 - January 1, 2024

Led a team of 4 designers to own ShopeePay brand assets across Southeast Asian markets. Developed and implemented comprehensive branding guidelines to ensure a consistent and compelling brand image. Streamlined design processes across markets, reducing turnaround time by 30%.

Manager, Creative Design at Shopee Singapore

August 1, 2016 - December 1, 2021

Promoted from Senior Graphic Designer to Manager over a 5-year span. Managed a design team of 21 designers, overseeing on-site banners, landing pages, micro-sites, and other creative assets. Coordinated with various functional teams (Partnership, PR, Community, Offline) to meet diverse creative needs. Ensured high standards of performance and timely project delivery. Integrated Figma into the team’s workflow, increasing efficiency and productivity by 30%.

Senior Graphic Designer at Lazada Singapore

August 1, 2014 - June 1, 2016

Managed a team of 2 designers, creating campaign banners and landing pages. Adapted designs for multiple marketing channels, including social media and Google Display Network.

Graphic Designer at Groupon Singapore

January 1, 2013 - July 1, 2014

Photographed and designed deal images for Groupon site. Created campaign banners, landing pages, and icons to enhance user experience.

Graphic Designer at Graphic Tech Advertising Display Pte Ltd

June 1, 2011 - September 1, 2012

Designed layouts for events and cosmetic displays. Managed multiple printers and conducted color proofing for client approvals.