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I deliver humanity, humor and clarity, while always doing the business of convincing one human at a time to push the gleaming 'yes-please-I'll-take-two' button. The easiest and laziest thing any brand can do is sound like everyone else. As a marketing, branding, and advertising veteran, I'm passionate about making my work truly distinct, effective and meaningful. I create for and collaborate with a wide range of clients across B2B and B2C, elevating creativity and delivering copy that sells while maintaining brand consistency.…I deliver humanity, humor and clarity, while always doing the business of convincing one human at a time to push the gleaming 'yes-please-I'll-take-two' button. The easiest and laziest thing any brand can do is sound like everyone else. As a marketing, branding, and advertising veteran, I'm passionate about making my work truly distinct, effective and meaningful. I create for and collaborate with a wide range of clients across B2B and B2C, elevating creativity and delivering copy that sells while maintaining brand consistency.

Jeff Mueller

Writer, Creative Director, Copywriter, +7

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I deliver humanity, humor and clarity, while always doing the business of convincing one human at a time to push the gleaming 'yes-please-I'll-take-two' button. The easiest and laziest thing any brand can do is sound like everyone else. As a marketing, branding, and advertising veteran, I'm passionate about making my work truly distinct, effective and meaningful. I create for and collaborate with a wide range of clients across B2B and B2C, elevating creativity and delivering copy that sells while maintaining brand consistency.…I deliver humanity, humor and clarity, while always doing the business of convincing one human at a time to push the gleaming 'yes-please-I'll-take-two' button. The easiest and laziest thing any brand can do is sound like everyone else. As a marketing, branding, and advertising veteran, I'm passionate about making my work truly distinct, effective and meaningful. I create for and collaborate with a wide range of clients across B2B and B2C, elevating creativity and delivering copy that sells while maintaining brand consistency.

Available to hire

I deliver humanity, humor and clarity, while always doing the business of convincing one human at a time to push the gleaming ‘yes-please-I’ll-take-two’ button. The easiest and laziest thing any brand can do is sound like everyone else.

As a marketing, branding, and advertising veteran, I’m passionate about making my work truly distinct, effective and meaningful. I create for and collaborate with a wide range of clients across B2B and B2C, elevating creativity and delivering copy that sells while maintaining brand consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Writer at RC Mowers

March 1, 2023 - May 1, 2025

Generate campaign concepts and ideas to increase sales, raise awareness, and boost revenue. Maintain an ongoing flow of compelling social media, thought-leadership, blog, video scripting, and case study content with a bold and distinct voice. Write thoroughly researched, genuinely helpful content geared toward search engine visibility. Promote brand consistency across all messaging. Translate complex technical content into easily understood and engaging copy. Provide constructive feedback on colleagues' work. Create captivating copy that demands readers' attention. Adapt writing style to cater to different target audiences across various mediums. Incorporate SEO best practices. Produce error-free copy.

Senior Writer/Creative Director at Floating Head, Inc (self)

January 1, 1992 - Present

Create for and collaborate with a wide range of clients on an equally diverse array of projects. Develop, present and pitch creative campaigns, directions and rationales. Understand and adapt content to each individual client/brand. Elevate creativity by adapting to changing audiences and cross-functional requirements. Target sales messages to specific consumers, varying tone and language use. Create error-free copy with proofreading and editing abilities. Apply effective concepts, fresh ideas, and bold writing to branding, social media, websites, online/email marketing, print, broadcast, environmental, blogs, packaging, corporate communications, naming, in-store, and the tiny, fly type no one ever reads but should. Clients include ad agencies, design shops, branding/marketing firms, fellow independent creatives, and directly for both B2B and B2C clients. Make certain the above-mentioned happy clients call me back.