Available to hire
I’m Jeff Nations, a senior marketing professional with 20+ years of experience delivering high-impact campaigns, audience growth initiatives, and content strategies across entertainment, education, and consumer-facing brands. I thrive in hands-on execution, creative production, and performance optimization, working closely with leadership and cross-functional teams to drive measurable results.
I excel in multi-channel campaign execution, content creation, and data-driven optimization, with a strong track record of delivering quality work as an individual contributor who adds value through delivery, creativity, and a bias for actionable results.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Marketing Director & Talent Buyer at Hot Java Bar
November 1, 2024 - April 1, 2025Executed multi-channel marketing campaigns supporting live events, including paid social, organic content, email, and digital promotions. Planned and optimized Meta ad campaigns in collaboration with venue leadership, improving engagement rates by 22%. Created and deployed video, motion graphics, and digital assets across acquisition and retention channels. Coordinated artist logistics, vendors, and promotional timelines to ensure consistent campaign execution. Tracked and reported on campaign KPIs to support creative and media optimization decisions.
Marketing Director at Old Rock House
July 1, 2024 - November 1, 2024Executed integrated marketing campaigns across Meta ads, Google ads, Twitter ads, TikTok ads, email, and organic social platforms. Increased Instagram impressions 138% and follower growth 4.9% within 3 months through strategic content execution. Managed email marketing campaigns with sustained 38% open rates and 7.5% click-through rates. Implemented brand standards and visual consistency across all promotional and digital materials. Collaborated with agents, PR teams, and media partners to support event promotion and audience growth.
Outreach & Engagement Manager at Webster University – School of Communications
October 1, 2022 - July 1, 2024Executed digital engagement initiatives across social media, newsletters, and web platforms. Increased student engagement 25% through consistent content delivery and campaign execution. Planned and promoted 15+ public-facing events annually, managing timelines, assets, and communications. Coordinated partnerships with industry professionals, guest speakers, and sponsors. Produced creative assets including video, graphics, and copywriting for digital campaigns.
Education
Bachelor Of Professional Studies in Composition For Film, Tv, & Games at Berklee College Of Music
June 12, 2015 - May 12, 2018Cum Laude
Bachelor Of Professional Studies – Composition for Film, Television, & Video Games at Berklee College Of Music
January 11, 2030 - January 1, 2018Bachelor of Professional Studies at Berklee College Of Music
January 1, 2018 - January 1, 2018Qualifications
Industry Experience
Education, Media & Entertainment, Other, Professional Services
Experience Level
Expert
Expert
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