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Art Director and Senior Digital Designer with 7+ years of experience leading editorial, social, and digital visual storytelling within culture-driven media brands including Complex Networks and BuzzFeed. Proven track record of shaping visual identity across platforms through typography, layout systems, photography, motion, and interactive design. Experienced collaborating with editorial directors, social teams, and creative production partners to develop mood boards, visual strategies, scalable templates, and on-brand narratives for fast-paced digital publishing environments.…Art Director and Senior Digital Designer with 7+ years of experience leading editorial, social, and digital visual storytelling within culture-driven media brands including Complex Networks and BuzzFeed. Proven track record of shaping visual identity across platforms through typography, layout systems, photography, motion, and interactive design. Experienced collaborating with editorial directors, social teams, and creative production partners to develop mood boards, visual strategies, scalable templates, and on-brand narratives for fast-paced digital publishing environments.

Jefte Castillo

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Art Director and Senior Digital Designer with 7+ years of experience leading editorial, social, and digital visual storytelling within culture-driven media brands including Complex Networks and BuzzFeed. Proven track record of shaping visual identity across platforms through typography, layout systems, photography, motion, and interactive design. Experienced collaborating with editorial directors, social teams, and creative production partners to develop mood boards, visual strategies, scalable templates, and on-brand narratives for fast-paced digital publishing environments.…Art Director and Senior Digital Designer with 7+ years of experience leading editorial, social, and digital visual storytelling within culture-driven media brands including Complex Networks and BuzzFeed. Proven track record of shaping visual identity across platforms through typography, layout systems, photography, motion, and interactive design. Experienced collaborating with editorial directors, social teams, and creative production partners to develop mood boards, visual strategies, scalable templates, and on-brand narratives for fast-paced digital publishing environments.

Available to hire

Art Director and Senior Digital Designer with 7+ years of experience leading editorial, social, and digital visual storytelling within culture-driven media brands including Complex Networks and BuzzFeed.

Proven track record of shaping visual identity across platforms through typography, layout systems, photography, motion, and interactive design. Experienced collaborating with editorial directors, social teams, and creative production partners to develop mood boards, visual strategies, scalable templates, and on-brand narratives for fast-paced digital publishing environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Designer at Complex NTWRK

March 1, 2022 - Present

Lead visual identity for editorial series, social franchises, and tentpole moments across .com, social, YouTube, and experiential. Pitch and present creative directions to align teams on storytelling, format, and brand expression. Build scalable design systems, templates, and motion frameworks for high-volume production. Establish typographic, layout, and visual standards across platforms. Provide art direction, feedback, and mentorship to designers. Guide projects from concept to final delivery under tight deadlines. Develop visual strategies and mood boards that define the look and feel of recurring franchises and editorial storytelling. Create toolkits, style guides, and workflows adopted across teams. Integrate AI tools and emerging workflows into the creative process.

Senior Motion Designer – Social Content & Short-Form Video at Complex Network / BuzzFeed

December 1, 2018 - March 1, 2022

Designed editorial visual systems and digital campaigns supporting articles, features, and branded content. Developed typography systems and layout structures adaptable across responsive editorial formats. Collaborated daily with editors, strategists, developers, and designers to produce compelling digital storytelling while maintaining high design standards across high-volume social and editorial production cycles.

Motion Designer at Motion Designer Studio (DBC)

May 1, 2017 - December 1, 2018

Designed digital campaigns and branded experiences for organizations including WNBPA and NBPA. Created visual identities, marketing collateral, and experiential assets across digital, print, and event platforms.