Jefter Martins Teles

My name is Jefter Martins Teles. I am originally from Brazil and currently based in Berlin, where I work and build my career in performance and digital marketing. I recently graduated with a degree in Business Administration, specializing in Marketing Management, and I am now seeking opportunities where I can contribute to growth-oriented, value-driven companies.

Over the past years, I have gained hands-on experience in performance and paid marketing within fast-paced digital and e-commerce environments. At PINCAMP GmbH, where I worked as a Working Student, I supported the planning, execution, and optimization of paid campaigns on Meta with a strong focus on performance, creative testing, and data-driven decision-making. I collaborated closely with creative and performance teams and contributed to scaling campaigns through structured experimentation and continuous optimization.

A core part of my work has been performance-oriented vertical video content. Through systematic creative testing and analysis, I helped increase average view retention from 30% to 70%, strengthening my understanding of direct-response principles, creative hooks, and performance-driven content optimization. I regularly worked with Meta Ads Manager and creative tools such as Canva and Figma, covering the full process from ideation and briefing to performance analysis.

Previously, at Berlin Innovation Agency, I supported the development of communication strategies, analyzed campaign performance, and identified optimization opportunities across the marketing funnel. In parallel, I manage the social media presence of the Herbert List Estate, where I developed and executed a long-term strategy that grew the Instagram follower base by over 90% within two years through consistent content optimization and community building.

Beyond my professional background, I have a strong personal interest in sustainability and conscious consumption. I currently volunteer at an eco-sustainable farm in Italy through WWOOF, contributing to sustainable agriculture and waste-reduction efforts. I am fluent in English and German and enjoy working in collaborative, international environments where ownership and initiative are encouraged.

I would be happy to connect and explore how my skills and mindset could add value to your team. Thank you for your time and consideration.