My name is Jefter Martins Teles. I am originally from Brazil and currently based in Berlin, where I work and build my career in performance and digital marketing. I recently graduated with a degree in Business Administration, specializing in Marketing Management, and I am now seeking opportunities where I can contribute to growth-oriented, value-driven companies. Over the past years, I have gained hands-on experience in performance and paid marketing within fast-paced digital and e-commerce environments. At PINCAMP GmbH, where I worked as a Working Student, I supported the planning, execution, and optimization of paid campaigns on Meta with a strong focus on performance, creative testing, and data-driven decision-making. I collaborated closely with creative and performance teams and contributed to scaling campaigns through structured experimentation and continuous optimization. A core part of my work has been performance-oriented vertical video content. Through systematic creative testing and analysis, I helped increase average view retention from 30% to 70%, strengthening my understanding of direct-response principles, creative hooks, and performance-driven content optimization. I regularly worked with Meta Ads Manager and creative tools such as Canva and Figma, covering the full process from ideation and briefing to performance analysis. Previously, at Berlin Innovation Agency, I supported the development of communication strategies, analyzed campaign performance, and identified optimization opportunities across the marketing funnel. In parallel, I manage the social media presence of the Herbert List Estate, where I developed and executed a long-term strategy that grew the Instagram follower base by over 90% within two years through consistent content optimization and community building. Beyond my professional background, I have a strong personal interest in sustainability and conscious consumption. I currently volunteer at an eco-sustainable farm in Italy through WWOOF, contributing to sustainable agriculture and waste-reduction efforts. I am fluent in English and German and enjoy working in collaborative, international environments where ownership and initiative are encouraged. I would be happy to connect and explore how my skills and mindset could add value to your team. Thank you for your time and consideration.

Jefter Martins Teles

My name is Jefter Martins Teles. I am originally from Brazil and currently based in Berlin, where I work and build my career in performance and digital marketing. I recently graduated with a degree in Business Administration, specializing in Marketing Management, and I am now seeking opportunities where I can contribute to growth-oriented, value-driven companies. Over the past years, I have gained hands-on experience in performance and paid marketing within fast-paced digital and e-commerce environments. At PINCAMP GmbH, where I worked as a Working Student, I supported the planning, execution, and optimization of paid campaigns on Meta with a strong focus on performance, creative testing, and data-driven decision-making. I collaborated closely with creative and performance teams and contributed to scaling campaigns through structured experimentation and continuous optimization. A core part of my work has been performance-oriented vertical video content. Through systematic creative testing and analysis, I helped increase average view retention from 30% to 70%, strengthening my understanding of direct-response principles, creative hooks, and performance-driven content optimization. I regularly worked with Meta Ads Manager and creative tools such as Canva and Figma, covering the full process from ideation and briefing to performance analysis. Previously, at Berlin Innovation Agency, I supported the development of communication strategies, analyzed campaign performance, and identified optimization opportunities across the marketing funnel. In parallel, I manage the social media presence of the Herbert List Estate, where I developed and executed a long-term strategy that grew the Instagram follower base by over 90% within two years through consistent content optimization and community building. Beyond my professional background, I have a strong personal interest in sustainability and conscious consumption. I currently volunteer at an eco-sustainable farm in Italy through WWOOF, contributing to sustainable agriculture and waste-reduction efforts. I am fluent in English and German and enjoy working in collaborative, international environments where ownership and initiative are encouraged. I would be happy to connect and explore how my skills and mindset could add value to your team. Thank you for your time and consideration.

Available to hire

My name is Jefter Martins Teles. I am originally from Brazil and currently based in Berlin, where I work and build my career in performance and digital marketing. I recently graduated with a degree in Business Administration, specializing in Marketing Management, and I am now seeking opportunities where I can contribute to growth-oriented, value-driven companies.

Over the past years, I have gained hands-on experience in performance and paid marketing within fast-paced digital and e-commerce environments. At PINCAMP GmbH, where I worked as a Working Student, I supported the planning, execution, and optimization of paid campaigns on Meta with a strong focus on performance, creative testing, and data-driven decision-making. I collaborated closely with creative and performance teams and contributed to scaling campaigns through structured experimentation and continuous optimization.

A core part of my work has been performance-oriented vertical video content. Through systematic creative testing and analysis, I helped increase average view retention from 30% to 70%, strengthening my understanding of direct-response principles, creative hooks, and performance-driven content optimization. I regularly worked with Meta Ads Manager and creative tools such as Canva and Figma, covering the full process from ideation and briefing to performance analysis.

Previously, at Berlin Innovation Agency, I supported the development of communication strategies, analyzed campaign performance, and identified optimization opportunities across the marketing funnel. In parallel, I manage the social media presence of the Herbert List Estate, where I developed and executed a long-term strategy that grew the Instagram follower base by over 90% within two years through consistent content optimization and community building.

Beyond my professional background, I have a strong personal interest in sustainability and conscious consumption. I currently volunteer at an eco-sustainable farm in Italy through WWOOF, contributing to sustainable agriculture and waste-reduction efforts. I am fluent in English and German and enjoy working in collaborative, international environments where ownership and initiative are encouraged.

I would be happy to connect and explore how my skills and mindset could add value to your team. Thank you for your time and consideration.

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Experience Level

Expert
Expert

Language

English
Fluent
German
Fluent
Portuguese
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Working student - Marketing at PINCAMP GMBH
January 1, 2023 - Present
Content production for organic and paid media, YouTube channel management (increased YouTube Shorts view retention rate from a monthly average of 30% to 70%), Meta Ads campaign management, and graphic design (Canva and Figma).
Working student - Marketing at OPTILYZ
January 1, 2020 - January 1, 2021
Lead generation and nurturing, content creation (videos, banners, and landing pages).
Working student – Content operations at PROSIEBENSAT.1 MEDIA SE
January 1, 2016 - January 1, 2020
Media production & content creation, production assistance, translation and writing of editorial texts, data management, and YouTube Content ID management.
Social media management at HERBERT LIST ESTATE
January 1, 2023 - Present
Remote social media management; increased Instagram following base by over 90% in 2 years.
Working student - Marketing at BERLIN INNOVATION AGENCY
January 1, 2021 - January 1, 2023
Content management, planning communication strategy, copyright and graphic design (Canva).
Volunteer at WWOOF ITALIA MUSSOMELI
January 1, 2023 - Present
Volunteer experience on an eco-sustainable Sicilian farm: preparing the soil for new plants, cultivating fresh fruits and vegetables, taking care of the animals, and assisting with facility maintenance.

Education

Preparatory course at Studienkolleg München
January 1, 2017 - January 1, 2018
Associate of Music - Classical at Vancouver Island University
January 1, 2012 - January 1, 2014
Business Administration at Berlin School of Economics and Law
January 1, 2018 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education