I’m a Social Media Manager and Marketing Strategist with experience creating content strategies, managing social media accounts, and producing engaging content for brands across different industries. I specialize in content creation, copywriting, short-form video production, and social media growth. I enjoy turning ideas into creative campaigns that help businesses increase their online presence and connect with their audience. I’m reliable, detail-oriented, and always focused on delivering high-quality results on time

Jelizaveta Balasa

I’m a Social Media Manager and Marketing Strategist with experience creating content strategies, managing social media accounts, and producing engaging content for brands across different industries. I specialize in content creation, copywriting, short-form video production, and social media growth. I enjoy turning ideas into creative campaigns that help businesses increase their online presence and connect with their audience. I’m reliable, detail-oriented, and always focused on delivering high-quality results on time

Available to hire

I’m a Social Media Manager and Marketing Strategist with experience creating content strategies, managing social media accounts, and producing engaging content for brands across different industries. I specialize in content creation, copywriting, short-form video production, and social media growth. I enjoy turning ideas into creative campaigns that help businesses increase their online presence and connect with their audience. I’m reliable, detail-oriented, and always focused on delivering high-quality results on time

See more

Language

Russian
Fluent
Latvian
Fluent
Italian
Advanced
English
Advanced

Work Experience

Digital Operations Specialist (Content, Web & Operations)
May 1, 2022 - August 1, 2023
Produced brand content end-to-end including photography, video shooting, and editing for brand channels. Built and maintained WordPress websites, publishing web content and blog articles. Supported digital operations and content planning across online publications, keeping projects organized in Excel and maintaining shared documentation.
Freelance Social Media Marketing Specialist
February 1, 2022 - Present
Freelance collaboration across multiple brands including beauty, restaurants, sport, and fashion/lifestyle. Develop and execute end-to-end social media strategies, maintain each brand’s voice and visual direction, and grow online presence. Produce Reels, short-form video, infographics, and consistent copy to increase reach, traffic, and engagement. Integrate AI tools (ChatGPT, Claude, Midjourney, Canva AI, etc.) into ideation, copywriting, and visual production to speed up content delivery. Run competitor and trend analysis to improve positioning and differentiate campaign style. Create monthly content plans and one-to-one voice guidelines aligned with brand identity and business goals. Use performance analytics to cut underperforming formats and schedule posts around peak hours to maximize visibility and conversions. Moderate communities and use user-generated content in line with brand guidelines.
Game Presenter
June 1, 2021 - October 1, 2021
Presented in a structured, regulated broadcast environment requiring high focus and precision. Maintained composure under pressure while following strict procedures, with strong punctuality and reliability.

Education

BA in Social Sciences – Management & Administration (in progress) at RigaZolitude EducationR IS EB A U University of Applied Sciences
January 1, 2023 - January 1, 2026
Secondary education at Rig aZolitude Gymnasium
January 1, 2009 - January 1, 2021

Qualifications

Driving licence, cat. B
January 1, 2023 - July 23, 2026

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Other