Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Angela Lee, a multi-disciplinary graphic designer based in Pasadena, CA who specializes in brand identity, packaging, and digital design for beauty, lifestyle, and consumer brands. I love shaping visual language from concept to production and collaborating with marketing and product teams to deliver cohesive, on-brand campaigns across both digital and print media. I thrive in lean, fast-paced environments and enjoy pairing strategic thinking with hands-on craft. I regularly leverage AI tools and automation to streamline workflows, stay on-brand, and deliver high-quality design across emails, packaging, and digital experiences.…I’m Angela Lee, a multi-disciplinary graphic designer based in Pasadena, CA who specializes in brand identity, packaging, and digital design for beauty, lifestyle, and consumer brands. I love shaping visual language from concept to production and collaborating with marketing and product teams to deliver cohesive, on-brand campaigns across both digital and print media. I thrive in lean, fast-paced environments and enjoy pairing strategic thinking with hands-on craft. I regularly leverage AI tools and automation to streamline workflows, stay on-brand, and deliver high-quality design across emails, packaging, and digital experiences.

Angela Lee

Graphic Designer, Illustrator, Designer, +2





I’m Angela Lee, a multi-disciplinary graphic designer based in Pasadena, CA who specializes in brand identity, packaging, and digital design for beauty, lifestyle, and consumer brands. I love shaping visual language from concept to production and collaborating with marketing and product teams to deliver cohesive, on-brand campaigns across both digital and print media. I thrive in lean, fast-paced environments and enjoy pairing strategic thinking with hands-on craft. I regularly leverage AI tools and automation to streamline workflows, stay on-brand, and deliver high-quality design across emails, packaging, and digital experiences.…I’m Angela Lee, a multi-disciplinary graphic designer based in Pasadena, CA who specializes in brand identity, packaging, and digital design for beauty, lifestyle, and consumer brands. I love shaping visual language from concept to production and collaborating with marketing and product teams to deliver cohesive, on-brand campaigns across both digital and print media. I thrive in lean, fast-paced environments and enjoy pairing strategic thinking with hands-on craft. I regularly leverage AI tools and automation to streamline workflows, stay on-brand, and deliver high-quality design across emails, packaging, and digital experiences.

Available to hire

I’m Angela Lee, a multi-disciplinary graphic designer based in Pasadena, CA who specializes in brand identity, packaging, and digital design for beauty, lifestyle, and consumer brands. I love shaping visual language from concept to production and collaborating with marketing and product teams to deliver cohesive, on-brand campaigns across both digital and print media.

I thrive in lean, fast-paced environments and enjoy pairing strategic thinking with hands-on craft. I regularly leverage AI tools and automation to streamline workflows, stay on-brand, and deliver high-quality design across emails, packaging, and digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Korean

Beginner

Work Experience

Freelance Graphic Designer at Jiffy

September 1, 2025 - Present

Joined during a strategic transition to revitalize the creative department and deliver high-quality, original design solutions reflecting strategic thinking, creative excellence, and brand alignment. Projects included emails, banners, and ads for Meta and Pinterest. Operated in a lean, agile environment with a two-person design team, maximizing impact through AI tools (Gemini, Kittl) and automation.

Graphic Designer at Hale

April 1, 2025 - October 6, 2025

Led visual design that helped drive 25% of store revenue. Created monthly email newsletter templates to reduce redesign time by 80%. Built a text-based Klaviyo newsletter reducing spam by 20% and unsubscribes by 70%, boosting click-through rate by 76%. Collaborated with printers in China to refresh packaging with accurate PMS/CMYK color matching and print-ready files, adding key information to improve shelf identification.

Graphic Designer at Freelance

September 1, 2023 - October 6, 2025

Delivered digital projects (emails, product web pages, social media assets, decks) and printed projects (packaging, posters, sell sheets, menus, branded merchandise) across industries including beauty, food & beverage, fashion, and tech.

Graphic Designer at ORLY

June 1, 2022 - October 6, 2025

Led the SpaRitual brand look & feel, independently managing end-to-end design from concept to final execution. Guided junior designer on marketing projects, and supported industry events with signage, booth graphics, swag, and promotional materials. Created reels, ads, and stories for Instagram to drive traffic to the company websites.

Illustration Intern at Poketo

January 1, 2013 - Present

Created custom illustrations for greeting cards, children's clothing, and tote bags.