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Senior Paid Media & Performance Marketing Specialist with 15+ years of experience driving scalable, profitable growth across Google Ads and Meta (Facebook & Instagram). I’ve worked with B2B, SaaS, eCommerce, healthcare, and regulated industries, with a background spanning Google, global agencies, and senior leadership roles. I combine hands-on execution with strategic oversight, strong analytics, and robust tracking to turn paid media into a reliable growth engine. I especially enjoy adding value to organisations with a proven track record, optimising what already works while building sustainable, data-driven performance at scale. Please see testimonials here _Website not available. Sign in: https://www.twine.net/signup_…Senior Paid Media & Performance Marketing Specialist with 15+ years of experience driving scalable, profitable growth across Google Ads and Meta (Facebook & Instagram). I’ve worked with B2B, SaaS, eCommerce, healthcare, and regulated industries, with a background spanning Google, global agencies, and senior leadership roles. I combine hands-on execution with strategic oversight, strong analytics, and robust tracking to turn paid media into a reliable growth engine. I especially enjoy adding value to organisations with a proven track record, optimising what already works while building sustainable, data-driven performance at scale. Please see testimonials here _Website not available. Sign in: https://www.twine.net/signup_

Jeni Assandey Glavind

Marketer, Growth Marketer, Performance Marketer, +3

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Senior Paid Media & Performance Marketing Specialist with 15+ years of experience driving scalable, profitable growth across Google Ads and Meta (Facebook & Instagram). I’ve worked with B2B, SaaS, eCommerce, healthcare, and regulated industries, with a background spanning Google, global agencies, and senior leadership roles. I combine hands-on execution with strategic oversight, strong analytics, and robust tracking to turn paid media into a reliable growth engine. I especially enjoy adding value to organisations with a proven track record, optimising what already works while building sustainable, data-driven performance at scale. Please see testimonials here _Website not available. Sign in: https://www.twine.net/signup_…Senior Paid Media & Performance Marketing Specialist with 15+ years of experience driving scalable, profitable growth across Google Ads and Meta (Facebook & Instagram). I’ve worked with B2B, SaaS, eCommerce, healthcare, and regulated industries, with a background spanning Google, global agencies, and senior leadership roles. I combine hands-on execution with strategic oversight, strong analytics, and robust tracking to turn paid media into a reliable growth engine. I especially enjoy adding value to organisations with a proven track record, optimising what already works while building sustainable, data-driven performance at scale. Please see testimonials here _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Senior Paid Media & Performance Marketing Specialist with 15+ years of experience driving scalable, profitable growth across Google Ads and Meta (Facebook & Instagram). I’ve worked with B2B, SaaS, eCommerce, healthcare, and regulated industries, with a background spanning Google, global agencies, and senior leadership roles.

I combine hands-on execution with strategic oversight, strong analytics, and robust tracking to turn paid media into a reliable growth engine. I especially enjoy adding value to organisations with a proven track record, optimising what already works while building sustainable, data-driven performance at scale.

Please see testimonials here Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Fractional CMO / Senior Paid Media Consultant at The Marketing Support

January 1, 2022 - Present

Led paid media strategy and execution across SaaS, health care, professional services, and eCommerce; scaled budgets from €10K to €500K+ per month; set up GA4, GTM, Meta Pixel, and CAP I; advised founders and leadership on paid media strategy and budget allocation.

Director of Data & Analytics (Nordics) at Jellyfish

January 1, 2020 - January 1, 2022

Led analytics strategy supporting paid search and paid social teams; improved attribution, conversion tracking, and performance reporting; collaborated with Meta and Google specialists to improve conversion quality.

Head of Programmatic & Performance Gaming Innovation Group at Gaming Innovation Group

January 1, 2018 - January 1, 2020

Owned multi-channel paid media strategy including Google and social platforms; managed significant budgets with full commercial responsibility; focused on growth efficiency, LT V, and scale.

Senior Paid Media Consultant at The Marketing Support

January 1, 2022 - Present

Own and optimize Google Ads and Meta Ads accounts across SaaS, health care, professional services, and eCommerce; Scale paid media budgets from €10K to €500K+ monthly while maintaining efficiency; Build and audit tracking setups (GA4, GTM, Meta Pixel, CPA); Advise founders and leadership on paid media strategy, creative direction, and budget allocation.

Head of Programmatic & Performance at Gaming Innovation Group

January 1, 2018 - January 1, 2020

Owned multi-channel paid media strategy including Google and social platforms; Managed significant budgets with full commercial responsibility; Focused on growth efficiency, LT V, and scale.