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I'm a performance-driven Digital Marketing Specialist with 5+ years of experience delivering customer acquisition, revenue growth, and omni-channel campaign performance across FMCG, retail, hospitality, finance, and e-commerce. I optimize acquisition, conversion, and growth through paid social, analytics, audience segmentation, and full-funnel activation. I excel at turning data into actionable strategies, collaborating across product, design, and sales to deliver measurable commercial outcomes. My approach blends creative execution with rigorous measurement to lift ROI and drive long-term brand growth.…I'm a performance-driven Digital Marketing Specialist with 5+ years of experience delivering customer acquisition, revenue growth, and omni-channel campaign performance across FMCG, retail, hospitality, finance, and e-commerce. I optimize acquisition, conversion, and growth through paid social, analytics, audience segmentation, and full-funnel activation. I excel at turning data into actionable strategies, collaborating across product, design, and sales to deliver measurable commercial outcomes. My approach blends creative execution with rigorous measurement to lift ROI and drive long-term brand growth.

Jennie Trinh

Digital Marketer, Marketer, Performance Marketer, +2

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I'm a performance-driven Digital Marketing Specialist with 5+ years of experience delivering customer acquisition, revenue growth, and omni-channel campaign performance across FMCG, retail, hospitality, finance, and e-commerce. I optimize acquisition, conversion, and growth through paid social, analytics, audience segmentation, and full-funnel activation. I excel at turning data into actionable strategies, collaborating across product, design, and sales to deliver measurable commercial outcomes. My approach blends creative execution with rigorous measurement to lift ROI and drive long-term brand growth.…I'm a performance-driven Digital Marketing Specialist with 5+ years of experience delivering customer acquisition, revenue growth, and omni-channel campaign performance across FMCG, retail, hospitality, finance, and e-commerce. I optimize acquisition, conversion, and growth through paid social, analytics, audience segmentation, and full-funnel activation. I excel at turning data into actionable strategies, collaborating across product, design, and sales to deliver measurable commercial outcomes. My approach blends creative execution with rigorous measurement to lift ROI and drive long-term brand growth.

Available to hire

I’m a performance-driven Digital Marketing Specialist with 5+ years of experience delivering customer acquisition, revenue growth, and omni-channel campaign performance across FMCG, retail, hospitality, finance, and e-commerce. I optimize acquisition, conversion, and growth through paid social, analytics, audience segmentation, and full-funnel activation.

I excel at turning data into actionable strategies, collaborating across product, design, and sales to deliver measurable commercial outcomes. My approach blends creative execution with rigorous measurement to lift ROI and drive long-term brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist (Freelance) at Nama Kitchen – Royce’s Chocolate Shop

May 1, 2024 - Present

Managed end-to-end digital marketing campaigns for a premium Japanese FMCG food brand, leveraging audience targeting, customer insights, and analytics to grow social media presence from 0 to 7,000+ followers while keeping marketing spend below 7% of revenue. Led paid social campaigns and creator partnerships across Meta and TikTok, integrating micro-influencers and UGC-led strategies to support direct-to-consumer and wholesale growth. Led SEO and local search optimization using Google Search Console and Google Business Profile to improve local visibility and store conversion opportunities. Developed content and community engagement strategies to strengthen loyalty and improve conversion performance.

Digital Marketing Internship at Moosa - Duke Solicitors

May 1, 2025 - September 1, 2025

Designed and executed a full-funnel digital acquisition strategy across paid and organic channels, leveraging primary market research (50+ respondents) and competitor benchmarking across 10+ firms to optimise audience targeting, enhance website and email marketing engagement, and improve conversion journeys.

Senior Digital Marketing Specialist | Performance Marketing & E-commerce at Beliefs Holding – Brand in charge: DHC Vietnam

September 1, 2023 - August 1, 2024

Led full-funnel digital marketing campaigns across paid media, e-commerce, influencer marketing, and social channels, driving 50% revenue growth and achieving Top 5 category ranking on Shopee and TikTok Shop. Managed high-budget paid media campaigns across Facebook, Instagram and TikTok to support customer acquisition and revenue growth, leveraging audience segmentation, A/B testing, and conversion optimization to achieve 3.2x ROAS while reducing CPC by 25%, resulting in a 15% increase in sales revenue. Built an influencer ecosystem of 500+ multi-channel creators and drive 50% UGC-led engagement growth contributing to 15% monthly revenue growth.

Digital Marketing Team Lead at Marco M Matejs C. (Agency)

April 1, 2022 - June 1, 2023

Client portfolio management across Southeast Asia market, including VietinBank, Sun Group, and Junger Germany. Managed a £1M digital marketing budget across 35 integrated campaigns, leveraging GA4, Looker Studio, and Supermetrics to monitor performance, optimise media efficiency, and reduce ad spend inefficiencies by 20%. Delivered real-time campaign reporting dashboards, improved reporting efficiency by 30%, and led a team of 4 digital marketing executives. Spearheaded expansion campaigns achieving 2.9M reach and a 15% uplift in brand sentiment.

Paid Media Specialist at Marcom Mate JSC. (Agency)

October 1, 2020 - April 1, 2022

Planned, executed, and optimised 60+ multi-channel campaigns across Meta, Google, TikTok, LinkedIn, influencer marketing, and programmatic platforms. Led a nationwide integrated campaign for VietinBank, delivering 8.2M impressions (190% of target), 10% growth in app installs, and a 30% increase in brand recall during the launch of new eKYC and zero-fee banking products. Optimised marketing performance for hospitality campaigns and product launches, achieving CPA reductions and growth in enquiries and revenue.

Digital Marketing Internship at MOOSA - DUKE Solicitors, Leicester, UK

May 1, 2025 - September 1, 2025

Digital Acquisition Strategy: Designed and executed a full-funnel digital acquisition strategy across paid and organic channels, leveraging 50+ market research respondents and competitor benchmarking across 10+ firms to optimise audience targeting, improve website and email marketing journeys. Cross-Channel Campaigns: Developed integrated campaigns across website, email marketing, and social media to strengthen brand awareness and drive engagement by 30%. Customer Journey Optimisation: Analysed customer behaviour to identify conversion barriers and recommend improvements. Stakeholder Collaboration: Worked with cross-cultural consulting team to deliver client-ready reports, reducing implementation time and resource requirements by 30%. Marketing Analytics & Reporting: Delivered campaign performance analysis to support decision-making.

Senior Digital Marketing Specialist | Performance Marketing & E-commerce at Beliefs Holding - Brand in charge: DHC Vietnam (Japanese Healthcare Brand)

September 1, 2023 - August 1, 2024

Performance Marketing Campaigns: Led full-funnel digital marketing campaigns across paid media, e-commerce, influencer marketing, and social channels, driving 50% revenue growth and achieving Top 5 ranking on Shopee and TikTok Shop. Paid Media Optimisation: Managed high-budget paid social campaigns across Facebook, Instagram and TikTok, leveraging audience segmentation, A/B testing, and conversion optimization to achieve 3.2x ROAS while reducing CPC by 25%, contributing to a 15% increase in sales revenue. Omni-Channel Campaign Management: Partnered with cross-functional teams to deliver integrated campaigns across websites, social media, influencer platforms, and offline activations. Influencer & Creator Marketing: Built a performance-driven influencer ecosystem of 500+ creators, driving 50% user-generated content growth and 15% monthly revenue growth. Marketplace Growth: Supported social commerce and e-commerce growth across TikTok Shop and Shopee. Campaign Analytics: Monitored perfor

Digital Marketing Team Leader at MARCO M MATE JS C.

April 1, 2022 - June 1, 2023

Client Portfolio Management: Provided digital marketing strategy and campaign management for high-profile clients across Southeast Asia, including VietinBank, Sun Group, Junger Germany, Yamskin Korea, and 20+ brands. Budget & Performance Management: Managed a £1M digital marketing budget across 35 integrated campaigns, using GA4, Looker Studio and Supermetrics to monitor performance and reduce waste by 20%. Integrated Campaign Delivery: Led multi-disciplinary teams to deliver full-funnel campaigns aligned with commercial objectives, contributing to a 20% uplift in sales pipeline growth. Marketing Reporting & Insights: Delivered real-time dashboards and insights, improving reporting efficiency by 30%. Team Leadership & Mentoring: Managed a team of 4 digital marketers. Market Expansion Campaigns: Spearheaded paid social campaigns supporting expansion into Southeast Asia, achieving 2.9M reach and a 15% uplift in brand sentiment. Customer Engagement Campaigns: Directed campaigns for Kichi

Paid Media Specialist at MARCO M MATE JS C.

October 1, 2020 - April 1, 2022

Paid Media Campaign Management: Planned, executed, and optimized 60+ multi-channel campaigns across Meta, Google, TikTok, LinkedIn, influencer marketing, and programmatic platforms, managing the full lifecycle from strategy to reporting. Financial Services Marketing: Led a nationwide integrated campaign for VietinBank, delivering 8.2M impressions (190% of target), 10% growth in app installs, and a 30% rise in brand recall. Hospitality Marketing Optimization: Improved Potique Hotel campaigns, reducing CPA by 20% and increasing inquiries by 25%. Product Launch Campaigns: Managed a £15K launch for Yamskin Korea, increasing Messenger inquiries by 30% and contributing to 15% offline sales growth. Lead Generation: Delivered data-driven lead generation for real estate clients including Sun Group, achieving 140% social growth and 200+ monthly leads.