Jennie Trinh

Digital Acquisition Strategy: Designed and executed a full-funnel digital acquisition strategy across paid and organic channels, leveraging 50+ market research respondents and competitor benchmarking across 10+ firms to optimise audience targeting, improve website and email marketing journeys. Cross-Channel Campaigns: Developed integrated campaigns across website, email marketing, and social media to strengthen brand awareness and drive engagement by 30%. Customer Journey Optimisation: Analysed customer behaviour to identify conversion barriers and recommend improvements. Stakeholder Collaboration: Worked with cross-cultural consulting team to deliver client-ready reports, reducing implementation time and resource requirements by 30%. Marketing Analytics & Reporting: Delivered campaign performance analysis to support decision-making.

Designed and executed a full-funnel digital acquisition strategy across paid and organic channels, leveraging primary market research (50+ respondents) and competitor benchmarking across 10+ firms to optimise audience targeting, enhance website and email marketing engagement, and improve conversion journeys.

Managed end-to-end digital marketing campaigns for a premium Japanese FMCG food brand, leveraging audience targeting, customer insights, and analytics to grow social media presence from 0 to 7,000+ followers while keeping marketing spend below 7% of revenue. Led paid social campaigns and creator partnerships across Meta and TikTok, integrating micro-influencers and UGC-led strategies to support direct-to-consumer and wholesale growth. Led SEO and local search optimization using Google Search Console and Google Business Profile to improve local visibility and store conversion opportunities. Developed content and community engagement strategies to strengthen loyalty and improve conversion performance.