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I'm a social media strategist with 10+ years of experience developing content systems, brand narratives and high-performing campaigns for digital-first companies. I’ve managed and led creative teams, built cross-channel strategies for SMEs and global brands and delivered measurable growth across Instagram, Facebook, Pinterest, TikTok and LinkedIn. What sets me apart is the mix of strategic thinking and strong visual instinct: I combine data, storytelling and an eye to create content that actually moves the needle. Remote-first, structured, fast and reliable — that's how I work.…I'm a social media strategist with 10+ years of experience developing content systems, brand narratives and high-performing campaigns for digital-first companies. I’ve managed and led creative teams, built cross-channel strategies for SMEs and global brands and delivered measurable growth across Instagram, Facebook, Pinterest, TikTok and LinkedIn. What sets me apart is the mix of strategic thinking and strong visual instinct: I combine data, storytelling and an eye to create content that actually moves the needle. Remote-first, structured, fast and reliable — that's how I work.

Jennifer Ertl

Social Media Manager, Content Strategist, Digital Marketer, +2

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I'm a social media strategist with 10+ years of experience developing content systems, brand narratives and high-performing campaigns for digital-first companies. I’ve managed and led creative teams, built cross-channel strategies for SMEs and global brands and delivered measurable growth across Instagram, Facebook, Pinterest, TikTok and LinkedIn. What sets me apart is the mix of strategic thinking and strong visual instinct: I combine data, storytelling and an eye to create content that actually moves the needle. Remote-first, structured, fast and reliable — that's how I work.…I'm a social media strategist with 10+ years of experience developing content systems, brand narratives and high-performing campaigns for digital-first companies. I’ve managed and led creative teams, built cross-channel strategies for SMEs and global brands and delivered measurable growth across Instagram, Facebook, Pinterest, TikTok and LinkedIn. What sets me apart is the mix of strategic thinking and strong visual instinct: I combine data, storytelling and an eye to create content that actually moves the needle. Remote-first, structured, fast and reliable — that's how I work.

Available to hire

I’m a social media strategist with 10+ years of experience developing content systems, brand narratives and high-performing campaigns for digital-first companies. I’ve managed and led creative teams, built cross-channel strategies for SMEs and global brands and delivered measurable growth across Instagram, Facebook, Pinterest, TikTok and LinkedIn. What sets me apart is the mix of strategic thinking and strong visual instinct: I combine data, storytelling and an eye to create content that actually moves the needle. Remote-first, structured, fast and reliable — that’s how I work.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Social Media Consultant at X ALG mbH

December 31, 2017 - December 31, 2017

Social media strategy, content planning, social media management, community management, influencer marketing, and performance marketing.

SEA Manager at X ALG mbH

December 31, 2023 - December 31, 2023

Operational management and implementation of SEA measures for in-house brands (Otto, Alpenwelt); budget management; market and competitor analysis; development of budgets and marketing plans.

Team Lead Social Media at X ALG mbH

December 31, 2024 - December 31, 2024

Management and further development of the social media team; conception and implementation of social media strategies and content strategies for all X ALG Group brands; budget management and campaign execution; editorial planning; content production; influencer and performance marketing; social media account management.

Social Media Consultant at X ALG mbH

January 1, 2025 - November 14, 2025

Social media consulting, strategy, content, community management, influencer marketing and performance marketing; operational support and management of social media channels; use of Meta Business Suite, Pinterest Ads Manager, LinkedIn Campaign Manager and Google Ads.