Available to hire
Hi, my name is Jennifer and I’m a marketing leader with a proven track record of shaping brand stories and driving growth across global markets. I’ve led award-winning campaigns, built strategic partnerships, and steered digital experiences from concept to impact for Emerson and healthcare organizations. I excel at turning insights into actionable strategies, aligning cross-functional teams, and delivering measurable results.
I enjoy collaborating with executives and sales teams to craft compelling narratives, elevate brand visibility, and nurture customer journeys. My background spans corporate marketing, digital experiences, and multi-channel campaigns for B2B and B2C audiences.
I hold a Master of Arts in Marketing from Webster University and a Bachelor of Arts in Communications from Southeast Missouri State University, and I’m based in the St. Louis area, where I enjoy driving growth and building strong brands.
Experience Level
Work Experience
MyEmerson Marketing Manager at Emerson
June 1, 2022 - October 1, 2024Led the project management of award nomination efforts for Emerson Exchange; planned and executed the Emerson Exchange vision; communicated marketing strategies to sales teams and senior leadership; developed and executed comprehensive marketing strategies to increase brand visibility and drive market share growth; built and managed strategic partnerships with media outlets and industry organizations (including St. Louis Post-Dispatch and LinkedIn); spearheaded global marketing initiatives for the MyEmerson Digital Customer Experience; created and curated social media content for MyEmerson; drove global brand growth of MyEmerson with a 22% YoY increase in customer adoptions.
Corporate Marketing Manager at Emerson
October 1, 2024 - June 1, 2025Led corporate marketing strategy and cross-market alignment across Emerson's U.S. and global footprints; communicated marketing strategies and objectives to sales teams and senior leadership to secure alignment and organizational support; developed and executed marketing plans to increase brand visibility, strengthen reputation, and drive market share growth; built and managed strategic partnerships with media outlets, influencers, and industry organizations to broaden brand authority and visibility.
Marketing Consultant at SSM Health Cardinal Glennon Children's Hospital
May 1, 2014 - June 1, 2022Served as the public voice of the organization, ensuring consistency of brand, tone, and messaging; partnered with executive leadership and internal stakeholders to implement strategic marketing plans across multiple media channels (print, website, social media, keyword search, broadcast and digital TV, streaming radio, and blog stories); managed the rollout of the 'Boundless Imagination' brand campaign from concept to production; initiated a multi-year partnership with Doximity to enhance U.S. News & World Report reputation; managed six division brand ambassadors and freelancers for DocNews and Colleague Connect content calendars; developed regional marketing campaigns for two urgent care locations and three specialty clinics, exceeding first-year appointment projections by 32%.
Marketing Specialist at Liguori Publications
January 1, 2013 - May 31, 2014Developed and executed marketing initiatives for SonTreasure Island VBS; direct mail, newsletters, blog articles, social media, and national Catholic magazine ads; created materials for sales teams to aid effective sales calls and drive product adoptions; created the summer reading list program for consumers and trade bookstores, resulting in an 11% sales increase; restructured the monthly pamphlet refill program serving over 300 parishes, increasing enrollments by 22%.
Product Marketing Manager, Nursing & Health Professions at Elsevier
July 1, 2010 - October 31, 2012Managed marketing for the Medical-Surgical Nursing product line with $27 million in annual revenue in the U.S. and Canada; collaborated with sales management to identify effective marketing approaches leading to school-wide adoptions; initiatives included white papers, email campaigns, webinars, faculty-facing presentations, sales materials, and training to drive demand and usage, resulting in 200+ B2B school-wide adoptions; participated in bi-annual strategy meetings providing sales, editorial, and marketing updates.
Associate Director of Member Services at Alpha Xi Delta Fraternity
March 1, 2004 - May 1, 2010Developed and launched re-colonization for Kappa Chapter at the University of Illinois, producing print collateral, social media, blog stories, website design, recruitment strategies, and alumnae cultivation; the chapter reached 138 members and received 3 FAC awards; conceived and implemented 'The Workout,' a summer leadership program with 5,500+ participants; managed alumnae relations to increase involvement and launched Rose Petals Legacy and Be The Heart programs; contributed to an alumnae association manual; planned and organized major Fraternity events (National Convention, Centennial, Installation, Area Wide Training, retreats).
Education
Master of Arts, Marketing at Webster University
January 11, 2030 - January 13, 2026Bachelor of Arts, Communications at Southeast Missouri State University
January 11, 2030 - January 13, 2026Qualifications
Industry Experience
Healthcare, Education, Media & Entertainment, Non-Profit Organization, Professional Services
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