Available to hire
With 12+ years of experience in social media, influencer marketing, PR, brand campaigns and events, I bring a strong track record across both in-house fashion retail and agency environments.
I specialise in developing creative strategies backed by performance insights, and I’m seeking a new challenge where I can bring fresh thinking, energy and strategic focus to a growing team’s success.
Skills
Language
English
Fluent
Work Experience
Social Media Manager at Quiz Clothing
April 1, 2023 - January 1, 2025Developed and executed the social media strategy across all channels, owned influencer management, and created shoot concepts. Led cross-functional collaboration with creative, studio, marketing and digital teams to ensure campaign execution and consistency. Drove engagement, brand awareness and revenue through influencer-led campaigns and shoppable content.
Social Media Manager at M&CO
February 1, 2019 - March 1, 2023Managed influencer campaigns across three brands; owned organic social content creation, planning, scheduling, and campaign execution. Collaborated with marketing and design to deliver 360 campaigns, launched the brand on TikTok Shop, and oversaw influencer programs and affiliate partnerships with a focus on KPI and ROI.
Senior Account Manager at Beattie Communications
March 1, 2016 - February 1, 2019Developed engaging media and digital campaigns for fashion, hospitality and retail clients. Created creative concepts, produced PR and influencer launches, and built a network of national and Scottish influencers. Led launches from concept to coverage and managed client relationships.
Junior Account Director at Lee Publicity London
May 1, 2013 - March 1, 2016Led online and high-street accounts, coordinated celebrity shoots and events with top talent; developed social media strategies and content plans; managed content across channels and built strong relationships with national and Scottish influencers to drive coverage.
Senior Account Manager at M&CO
February 1, 2019 - March 1, 2023Managed the busy press office/showroom; all social media channels and influencer program across three brands. Created and managed all influencer campaigns including identifying and onboarding, contracting, budgeting and deliverables; responsible for all organic social content creation, planning, scheduling and campaign work; managed external agencies to drive customer acquisition and retention. Collaborated with marketing and graphic design teams to bring ideas to life; led PR and social media launch plans for new brands to drive growth, brand awareness and revenue. Transitioned concepts to execution for influencer and press events in London and Scotland to increase social presence and press coverage.
Education
BA HONS business studies at Glasgow Caledonian university
November 13, 2024 - November 13, 2024BA (Hons) Business Studies at Glasgow Caledonian University
January 1, 2003 - December 31, 2007BA (HONS) Business Studies at Glasgow Caledonian University
January 1, 2003 - January 1, 2007Qualifications
Industry Experience
Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Other
Skills
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