Jennifer Lee

Developed and executed the social media strategy across all channels, owned influencer management, and created shoot concepts. Led cross-functional collaboration with creative, studio, marketing and digital teams to ensure campaign execution and consistency. Drove engagement, brand awareness and revenue through influencer-led campaigns and shoppable content.

Managed the busy press office/showroom; all social media channels and influencer program across three brands. Created and managed all influencer campaigns including identifying and onboarding, contracting, budgeting and deliverables; responsible for all organic social content creation, planning, scheduling and campaign work; managed external agencies to drive customer acquisition and retention. Collaborated with marketing and graphic design teams to bring ideas to life; led PR and social media launch plans for new brands to drive growth, brand awareness and revenue. Transitioned concepts to execution for influencer and press events in London and Scotland to increase social presence and press coverage.

Managed influencer campaigns across three brands; owned organic social content creation, planning, scheduling, and campaign execution. Collaborated with marketing and design to deliver 360 campaigns, launched the brand on TikTok Shop, and oversaw influencer programs and affiliate partnerships with a focus on KPI and ROI.