E-commerce and digital content specialist with seven years of hands-on experience building, managing, and marketing an independent online fashion brand from scratch. I handle end-to-end store operations, product sourcing, inventory/logistics, customer service, order fulfillment, and pricing & margin management—while driving growth through SEO and organic content. I also create and optimize digital content across blogs, social media, and short-form video (including AI-assisted production). Based in Ras Al Khaimah, UAE, I’m open to remote opportunities and collaborations where I can combine e-commerce execution with content strategy, copywriting, and performance-focused digital marketing.

Jennifer Reichenbach

E-commerce and digital content specialist with seven years of hands-on experience building, managing, and marketing an independent online fashion brand from scratch. I handle end-to-end store operations, product sourcing, inventory/logistics, customer service, order fulfillment, and pricing & margin management—while driving growth through SEO and organic content. I also create and optimize digital content across blogs, social media, and short-form video (including AI-assisted production). Based in Ras Al Khaimah, UAE, I’m open to remote opportunities and collaborations where I can combine e-commerce execution with content strategy, copywriting, and performance-focused digital marketing.

Available to hire

E-commerce and digital content specialist with seven years of hands-on experience building, managing, and marketing an independent online fashion brand from scratch. I handle end-to-end store operations, product sourcing, inventory/logistics, customer service, order fulfillment, and pricing & margin management—while driving growth through SEO and organic content.

I also create and optimize digital content across blogs, social media, and short-form video (including AI-assisted production). Based in Ras Al Khaimah, UAE, I’m open to remote opportunities and collaborations where I can combine e-commerce execution with content strategy, copywriting, and performance-focused digital marketing.

See more

Language

French
Fluent
English
Advanced
German
Intermediate

Work Experience

Content Creator & Writer (Substack) at Sparkflow Studio & Expat Mom (Substack)
January 1, 2026 - Present
Write and publish SEO-informed long-form content on digital marketing, online business, and expatriate life in Ras Al Khaimah. Produce short-form video content for Instagram and TikTok, including AI-assisted video creation and editing using CapCut. Deliver AI-generated promotional video content for startup clients from creative brief through final production.
Founder & Owner at Cherry Flower — Online Women’s Fashion Boutique
January 1, 2019 - January 1, 2026
Founded and ran an independent online women’s fashion boutique for seven years, managing the business end-to-end. Responsibilities included product sourcing and supplier relations, inventory management, pricing and margin decisions, and order fulfilment/customer service. Built and operated the e-commerce website on PrestaShop and drove traffic through SEO and organic content. Owned brand marketing and customer communications, growing a direct-to-consumer presence from zero. Managed day-to-day operations with a hands-on approach across e-commerce, digital content, and promotion.
Accounting Assistant at Garage Olympic SA
June 1, 2014 - July 31, 2018
Supported the accounting department with invoicing, bookkeeping, and administrative follow-up in a busy commercial dealership. Managed client and supplier correspondence, performed filing and financial documentation, and supported day-to-day administrative operations.
Receptionist at Hotel Bella Tola
December 1, 2011 - May 31, 2014
Managed front-desk operations including guest check-in/check-out and reservations. Provided multilingual guest communication and coordinated with housekeeping and management teams to ensure smooth service delivery.

Education

Bachelor's Degree in Business at Switzerland
January 11, 2030 - July 25, 2026
Federal Certificate (Brevet Fédéral) in Tourism at Switzerland
January 11, 2030 - July 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Consumer Goods