Senior Copywriter & Content Lead Copy, Content & SEO Agile senior copywriter and SEO content manager with a First Class degree in BA (Hons) Fashion Journalism and 14+ years of experience in strategic storytelling, UX copywriting and authentic content creation. Recent clients include Charlotte Tilbury, Robinson Pelham, OCEANSAPART, TransferGo and Weather2Travel.com. Over the course of my career, I've worked across a wealth of different projects – from penning fresh and evergreen content for start-ups and shaping employer branding strategies for scale-ups, to coordinating university prospectuses and owning and localising fintech pages across 12+ languages and multiple websites. To every brief, I bring strategic thinking, strong research skills and a genuine drive to create meaningful content that fosters brand growth, deepens customer connections and delivers high-impact results.…

Jennifer Tate

Senior Copywriter & Content Lead Copy, Content & SEO Agile senior copywriter and SEO content manager with a First Class degree in BA (Hons) Fashion Journalism and 14+ years of experience in strategic storytelling, UX copywriting and authentic content creation. Recent clients include Charlotte Tilbury, Robinson Pelham, OCEANSAPART, TransferGo and Weather2Travel.com. Over the course of my career, I've worked across a wealth of different projects – from penning fresh and evergreen content for start-ups and shaping employer branding strategies for scale-ups, to coordinating university prospectuses and owning and localising fintech pages across 12+ languages and multiple websites. To every brief, I bring strategic thinking, strong research skills and a genuine drive to create meaningful content that fosters brand growth, deepens customer connections and delivers high-impact results.…

Available to hire

Senior Copywriter & Content Lead

Copy, Content & SEO

Agile senior copywriter and SEO content manager with a First Class degree in BA (Hons) Fashion Journalism and 14+ years of experience in strategic storytelling, UX copywriting and authentic content creation. Recent clients include Charlotte Tilbury, Robinson Pelham, OCEANSAPART, TransferGo and Weather2Travel.com.

Over the course of my career, I’ve worked across a wealth of different projects – from penning fresh and evergreen content for start-ups and shaping employer branding strategies for scale-ups, to coordinating university prospectuses and owning and localising fintech pages across 12+ languages and multiple websites. To every brief, I bring strategic thinking, strong research skills and a genuine drive to create meaningful content that fosters brand growth, deepens customer connections and delivers high-impact results.

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Language

English
Fluent
French
Intermediate

Work Experience

Copywriter & Content Manager (Freelance) at TransferGo
May 27, 2016 - February 19, 2026
Between 2017-2026, I worked as a freelance copywriter and content manager for TransferGo, penning everything from campaign copy and B2B blog posts to essential how-to guides for migrants settling into a new country. I also regularly collaborated with the SEO Lead, implementing specific recommendations across all digital content to improve search engine rankings and visibility. During my last two and a half years at TransferGo, I was the UK & Global Content Manager, coordinating and publishing all digital content and managing the localisation process across 12+ languages. Part of this role also involved carrying out regular audits on existing content to ensure full-site accuracy and alignment.
Freelance SEO Copywriter at Charlotte Tilbury
August 31, 2022 - Present
Since 2022, I have regularly collaborated with the in-house content team at Charlotte Tilbury to produce tens of makeup and skincare guides and tutorials using best-practice SEO techniques. These projects tended to coincide with new product launches and included effective promotional comms for some of the brand’s most celebrated beauty icons, including Charlotte’s Magic Hydration Revival Cleanser and Charlotte’s Beautiful Skin Island Glow Easy Tanning Drops.
Freelance SEO Copywriter at Weather2Travel.com
August 29, 2024 - Present
Since 2024, I’ve worked on a freelance basis for Weather2Travel.com, producing SEO-optimised brand and product pages for their website each week. Some of the many brands and products I’ve written about so far include Jet2Holidays, Champneys and Go Ape, with each piece of content following strategic SEO reports in order to improve search engine visibility and rankings.
Freelance Content Manager at Robinson Pelham
September 15, 2022 - April 9, 2024
Working on a freelance basis, I served as a content manager and copywriter for Robinson Pelham – a female-founded, fine jewellery brand based in London’s Chelsea – between 2022 and 2024. As part of my role, I wrote regular seasonal newsletters and hundreds of SEO-led product descriptions, while also managing the CMS, carrying out regular content audits and implementing and publishing all new content and website updates.
Freelance Fashion Copywriter at Farfetch
September 23, 2017 - October 30, 2020
Between 2017 and 2020, I worked as a regular freelance copywriter for the leading global luxury ecommerce marketplace, Farfetch.com. For most of this time, I worked on the Black & White team, penning brand bios and creative descriptions for the likes of Stefania Mode (now Modes), Browns Fashion and tens of luxury brands and designers including Balmain, Thom Browne and Stella McCartney.

Education

BA (Hons) Fashion Journalism at University of the Arts London
September 30, 2009 - May 29, 2012
First Class

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Financial Services, Travel & Hospitality, Retail, Media & Entertainment
    paper SEO Copywriter, Charlotte Tilbury

    Since 2022, I have regularly collaborated with the in-house content team at Charlotte Tilbury to produce tens of makeup and skincare guides and tutorials using best-practice SEO techniques.

    These projects tend to coincide with new product launches and have included effective promotional communications for some of the brand’s most celebrated beauty icons, including Charlotte’s Magic Hydration Revival Cleanser and Charlotte’s Beautiful Skin Island Glow Easy Tanning Drops.

    paper Content Manager, TransferGo

    Between 2017-2026, I worked as a freelance copywriter and content manager for TransferGo, penning everything from campaign copy and B2B blog posts to essential how-to guides for migrants settling into a new country. I also regularly collaborated with the SEO Lead, implementing specific recommendations across all digital content to improve search engine rankings and visibility.

    During my last two and a half years working with TransferGo, I was their UK & Global Content Manager, coordinating and publishing all digital content and managing the localisation process across 12+ languages. Part of this role also involved conducting regular audits of existing content to ensure everything on the site was accurate and aligned.

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